Brochure is a common marketing tool utilized to convey vital information in a single material. Every organization, no matter how old or new they are, require brochure to spread the message across your niche.
A brochure is a lead generating marketing strategy that can practically sell your company to your potential customers.Instead of using a simple brochure design template readily available on the internet, formulate a strategy to design a brochure that is on-point, contains useful information and a keeper.
Now that we know brochures are important, the issue lies in the design part of the brochure in order to enhance your revenue through sales. Here are some of the important points to notice before designing a brochure.
A designer and marketer should discuss at full length to know their target audience. Plan it well. Don’t bombard the brochure with too much information. Point out the necessity of your products along with its benefits.
For instance, if you are from the pharmaceutical industry then say the need for the product and its benefits. You can incorporate the age limit and side effects (if there are any) on the brochure. Make sure you don’t use dim colors or design in a serious tone that may put off your selling value.
Image credit to Atif Tahir Malik
Creative, Clever and Unique
Give a thought about going literal with the message. At times you can design a brochure with different shapes and sizes to stand out from the rest of the other brochures.
For instance, if you want to insert a CD along with the brochure rather than sticking it at the back you can make it pop to the customer. This way you create an urge to play the CD.
Be smart and think about the display before designing. You can also do a design for a small display stand as people always take a minute to look when something is different and unique.
Image credits to Kari Shea
Most professionals follow the ‘Simple is More’ rule. You don’t have to shout out all the time. Being subtle and simple among other bold and big brochures will make yours look classy and sophisticated. Don’t go with the crowd.
Image credits to GoaShape
Be conscious of the purpose of the brochure. Don’t indulge yourself into too much designing that you forget the marketing and communicating aspect of the brochure. The purpose should be communicated clearly to the audience. You can also design a brochure that customers can use in need. For example, a brochure with a map has a utility purpose.
Image credits to Nsikanwilliams
You can design your brochure with sharp angles. Either you can cut a small piece from the middle or from the peripheral parts so that it enhances the style of the brochure. It gives an aesthetic appeal to the design.
Image credits to Red de espacios jóvenes de Murcia
Die cuts are made to reveal the contents that are present on the next page of the brochure. You can reveal that information that you think is important. It creates intrigue among consumers. It makes them turn the page and go through the information presented.
Image credit to Steve Ives
Make sure you reflect the organization’s culture in the brochure. For instance, a company may favor eco-friendly and organic products. Try using green and other colors that may depict its nature. The relevance of the organization and its products stand to showcase their credibility.
Image credit to Li Hanyen
Make it fun. It might come off as a piece of bland, cliched advice but it always works. You have to think whether the fun part is appropriate for the product. For instance, if you are giving brochures that talk about perfume, make sure they can smell the perfume in the brochure. You can also advertise with a small pocket perfume attached to the brochure if you have the budget.
Visual Cues are always helpful in guiding and navigating the customers in the right direction. Using suitable spacing and small arrows to direct the customers through the brochure makes it easy for them to understand what you are trying to convey in an effective manner. You can also keep track of their perspective while going through the tool.
Image credits to helveticbrands
Linear, two or three-fold brochures are the conventional method of creating brochures. Try doing it in a single page which can have an opening in the middle to reveal the information. You can also design brochures in different shapes and sizes.Break the boring norms and bring in new methods to the market.
Image credits to Fabián Ruiz González
Restrict your fonts
As a designer, you may want to explore and experiment with fonts. You are free to test with different fonts and colors but don’t overdo it. Remember about the client and stick to the font that the company always uses. It gives uniformity.
You don’t necessarily have to stick to the usual size of a brochure. Concise your information to bring it down to fit into a small size brochure. Small brochures work more than regularly sized brochures, where people can easily glance through the info and tuck it handily into their purse, pockets or clutches.
Image credits to Hue Studios
Always keep in mind that your design should be clean and clear. Don’t be ambiguous. A marketer and designer after weeks of research may be well-aware about the services of the organization and may understand jargons. That is not the case with your readers, so help them know about your service clearly.
Call to Action
Simple information about the company’s website, phone number and address wouldn’t interest a consumer. Design an effective call to action content and add a picture if needed. Your brochure should influence the audience to take an immediate action.
If your organization provides two or more services, you can number those services and explain them. It looks organized and makes it easy for the reader to look into the service that they may require.
‘Go Bold’ is the latest design trend. You can choose bright colors with big fonts to grab the attention of the audience since that is the intention of designing a brochure. Use contrasting colors to differentiate services. Make sure the headline stands out.
Pictures speak louder than texts. Use images to enhance the message that you are trying to convey to the audience. Images can be used as testimonials too. There are lots of ways to use images. Don’t go overboard though. Also, add images that are suitable for the brochure.
Image credit to Fabio Basile
Know the material in which the design is going to be printed and design accordingly. If the client is using any different and unique material utilize it to your advantage. Think about the colors and fonts that would highlight the message.
Data as focal points
If your brochure contains facts and statistics, make it as the center of attraction. These data speaks volume. It can easily depict the achievement of the organization without having to explain everything.
Image credits to Edwin van Praet
If you think that the mentioned ideas are all too much to take in and employ it in your brochure designs, why don’t you sit with our professional designers to craft a beautiful brochure that will be a sight to behold?
Visit All Time Design website today to get unlimited graphic design services for the flat monthly rate!