A Complete Guide On How To Create Instagram Carousels and Drive Engagement With It

Instagram carousels may not be the newest trend on the platform, but they’re still a powerful tool for engaging your audience. Unlike Instagram reels, carousels let you share up to ten slides, providing ample space to capture your audience’s attention.

These user-friendly features have been around for a while, gaining popularity because they allow you to include multiple photos in a single post. Carousels are perfect for showcasing products, offering step-by-step guides, and even presenting seamless panoramic images.

In this blog post, we’ll explore Instagram carousels: why they are essential, when to use them, and how to create your own Instagram carousel.

What is Instagram Carousel?

Instagram Carousel

An Instagram Carousel is like a digital photo album or a mini slideshow you can share with your followers on your Instagram account. It allows you to include up to ten photos or videos in a single post. Instead of swiping through different posts, your audience can swipe left to see all the images or videos in a single, interactive post.

For those using Instagram on mobile devices, you can simply swipe left to navigate through carousel posts. Meanwhile, desktop users have the option to click through by using the arrow button located on the right side of a post.

This feature is fantastic for storytelling, showcasing products, and keeping your followers engaged. So, it’s not just a regular photo – it’s a carousel that keeps the fun going.

What is Instagram Carousel Ad & How Does It Work?

Instagram Carousel Ads is an engaging and interactive advertising format that allows businesses to showcase multiple images or videos within a single ad. They work by offering a slideshow-like experience to the audience, encouraging them to swipe through the carousel to view more content.

Each carousel ad can include up to ten cards, each with its own image or video and a separate link. Through Facebook Business Suite, advertisers can use this feature to tell a compelling visual story, present a product from various angles, or highlight different aspects of their brand in a single ad.

Carousel Ads appear in users’ feeds just like regular Instagram posts, making them a seamless and non-disruptive way to promote products or services. This format is particularly effective in conveying information and engaging users with a more immersive ad experience. By utilizing Instagram Carousel Ads, businesses can boost their brand’s visibility and captivate their audience through visually appealing and interactive content.

Why Use Instagram Carousel Posts?

Here are five reasons to use Instagram Carousel posts:

1. Tell a Complete Story

Carousels let you share a series of images or video posts, allowing you to tell a more in-depth and engaging story. Whether it’s a step-by-step guide or a visual journey, carousels help you unfold the narrative.

2. Boost Engagement

Users often pause to swipe through carousel posts, giving you more time to capture their attention. This engagement can tells Instagram Algorithm that you account is a good one, leading to increased likes, comments, and shares.

3. Highlight Multiple Features

If you have a product with multiple features or angles to showcase, a carousel is the perfect format. Each slide can focus on a different aspect.

4. Educate and Inform

Carousels are great for sharing educational content, whether it’s tips, facts, or instructions. The swipeable format keeps users interested and informed.

5. Express Creativity

Carousels provide a canvas for creative expression. You can experiment with different visuals, themes, and designs to make your posts more captivating.

In a nutshell, Instagram Carousels offers a versatile and interactive way to engage your audience, share stories, and stand out in the crowded world of social media.

Should I Use a Carousel on Instagram? Do’s and Don’ts 

Using an Instagram Carousel is a smart move for many situations, but like any tool, it’s essential to know when and how to use it effectively for your Instagram posts. Here are some do’s and don’ts to guide your decision:


1. Tell a Visual Story: Use carousels to narrate a compelling story. Whether it’s a product launch, a travel adventure, or a recipe, the carousel format allows you to unveil it step by step.

2. Educate and Inspire: Share valuable insights, tips, and inspiration. Carousels are excellent for informative content, infographics, and how-to guides.

3. Engage Your Audience: Encourage interaction with your posts. Ask questions, run polls, or invite users to swipe for more details. Engagement boosts your visibility.

4. Showcase Product Features: If you’re selling a product with various features, each slide can highlight a different aspect. It’s a great way to give potential customers a comprehensive view.

5. Maintain Consistency: Keep a consistent theme or color palette throughout your carousel. This not only looks visually appealing but also makes your brand recognizable.


1. Overload with Slides: While you can add up to ten slides, it’s not always necessary. Don’t drag out a carousel if the content can be delivered in fewer slides.

2. Low-Quality Images: Blurry or poorly composed images can ruin the impact of your carousel. Invest in high-quality visuals.

3. Misleading Order: Ensure that the order of your slides makes sense. A confusing sequence can lead to audience disinterest.

4. Neglecting Captions: A compelling caption complements your Instagram carousel post. Don’t leave it blank or use unrelated text.

5. Excessive Promotion: While promotions are fine, avoid making every carousel post an advertisement. Mix in informative and engaging content.

In conclusion, Instagram Carousels are a versatile tool that can boost engagement and creativity. However, it’s essential to use them wisely, ensuring that each carousel adds value to your audience and aligns with your brand identity.

When to Use Instagram Carousels

Instagram Carousels offer a unique way to engage your audience and share compelling content. Knowing when to use them can make a significant difference in your social media strategy. Here’s a creative guide to help you decide:

1. Product Showcases: Carousels are perfect for unveiling a new product or service. You can showcase different angles, features, or use cases in a single post.

2. Step-by-Step Guides: When you want to teach your audience something, whether it’s a recipe, a DIY project, or a beauty tutorial, carousels break it down into digestible steps.

3. Storytelling: If you have an engaging story to share, a carousel can help you narrate it visually. This could be a travel adventure, a transformation journey, or even the history of your brand.

4. Educational Content: Infographics, facts, and informative content work exceptionally well in a carousel format. Users can swipe through to absorb the knowledge.

5. Before and After: Whether it’s a makeover, a renovation, or fitness progress, carousels are an excellent way to show the transformation.

6. Promotions and Discounts: Running a sale or special offer? Use a carousel to display different products on sale, highlight discounts, and create a sense of urgency.

7. Event Previews: If you’re hosting an event, a carousel can serve as a preview. Share details about the speakers, schedule, and what attendees can expect.

8. Portfolio Showcase: Creative professionals, such as photographers, artists, or designers, can use carousels to display their best work.

9. Engage and Poll: Run polls or ask questions to interact with your audience. Users can swipe to participate and engage with your brand.

10. Celebrations and Milestones: Announce milestones, celebrate anniversaries, or share holiday greetings in a fun and interactive way.

In essence, the key to using Instagram Carousels effectively is to offer valuable and engaging content. If your content can be enhanced by telling a visual story, breaking it into steps, or providing informative insights, then carousels are an ideal choice for your Instagram accounts.

Instagram Carousel Size Requirements

Instagram Carousels are a fantastic way to engage your audience and share multi-image or video stories. To ensure your carousels look their best, it’s essential to understand the size requirements. Here’s a breakdown:

1. Image Dimensions

  • Instagram recommends a square aspect ratio (1:1) for images in carousels.
  • The ideal resolution for square images is 1080 x 1080 pixels.
  • However, Instagram supports various aspect ratios, including landscape (1.91:1 to 16:9) and portrait (4:5 to 9:16).
  • It’s advisable to use high-resolution images to maintain quality.

2. Video Dimensions

  • For videos in carousels, Instagram suggests an aspect ratio of 1:1.
  • The minimum resolution for videos is 600 x 600 pixels.
  • Maximum video file size should be 4GB.
  • Keep videos engaging by using eye-catching visuals and concise content.

3. Number of Slides

  • Instagram Carousels allow up to ten slides per post.
  • Be mindful of your audience’s attention span – sometimes, less is more.

4. Caption Length

  • Each slide in a carousel can have its own caption.
  • Captions can be up to 2,200 characters long, but it’s best to keep them concise and engaging.

5. Aspect Ratios

  • While 1:1 is the recommended aspect ratio, Instagram allows flexibility in the aspect ratios you use.
  • You can mix landscape, portrait, and square images or videos in a single carousel.

6. Visual Consistency

  • To maintain a polished look, try to keep the visual style consistent across all slides.
  • Ensure that fonts, colors, and the overall theme align with your brand.

Creating striking carousels is about delivering visually engaging content within these guidelines. The flexibility in aspect ratios allows you to experiment with different visuals and designs. Whether you’re sharing a product launch, a step-by-step guide, or a captivating story, adhering to these size requirements ensures your carousels look their best and leave a lasting impression on your audience.

How to Create a Carousel Post on Instagram

Carousel Post on Instagram

Creating an engaging Instagram Carousel is a fantastic way to capture your audience’s attention and share compelling content. Here’s a step-by-step guide on how to create an Instagram carousel:

Step #1: Open Instagram

Launch the Instagram app on your mobile device and log in to your account.

Step #2: Access the Create Post Section

Tap the “+” icon at the bottom center of your screen to open the “Create” section for a new Instagram post.

Step #3: Choose Your Content

Select the images or videos you want to include in your Carousel. You can choose up to ten pieces of content.

Step #4: Arrange Your Content

Instagram will arrange your chosen content in the order you selected them. You can tap and hold each image or video to drag and reorder them as needed. This enables the post to appear in an orderly and visually appealing manner on the Instagram feed.

Step #5: Edit Each Slide

For each slide in your Carousel, you can individually apply filters, crop, adjust brightness, and add captions or stickers.

Step #6: Add Captions

Write a caption for each slide to provide context or tell your story. Captions can be different for each slide.

Step #7: Tag People and Locations

If relevant, tag people in your post and add location tags to increase visibility.

Step #8: Use Hashtags

Include relevant hashtags in your captions to expand the reach of your post.

Step #9: Share Your Carousel

Once you’re satisfied with your Carousel, tap “Next” in the top right corner.

Step #10: Add a Cover Image

Choose a cover image for your Carousel. This is the image that users will see in their feed before swiping through.

Step #11: Share Your Post

You can add a location tag, set your post’s visibility (public, private, or close friends), and then tap “Share” to publish your multiple-image post. Depending on your goal, you can share this on your feed or as Instagram stories to boost your post visibility.

Step #12: Engage with Your Audience

After your Carousel is live, be sure to respond to comments and engage with your audience to keep the conversation going. Remember that even with the best-designed carousel design, poor Instagram engagement can ruin your efforts.

Creating Instagram Carousels is all about visual storytelling, sharing educational content, and boosting audience engagement. Try out various themes, color schemes, and arrangements to discover the most suitable options for your brand. Craft your own Instagram carousel templates in the process.

How to Schedule Instagram Carousel Posts

Schedule Instagram Carousel Posts

Scheduling Instagram Carousel posts is a smart way to maintain a consistent online presence and save time. Here’s a step-by-step guide to help you streamline your content strategy:

1. Use a Scheduling Tool

Instagram doesn’t allow direct scheduling from the app. To schedule Instagram posts, you’ll need a social media management tool like Buffer, Hootsuite, Later, or Planoly. Sign up for one of these tools if you haven’t already.

2. Connect Your Instagram Account

After creating your account on the scheduling tool, connect your Instagram account. This often requires adding it as an Instagram Business Account.

3. Create Your Carousel

Prepare your Carousel content with multiple images or videos and write captions for each slide. Make sure your content follows Instagram’s size requirements.

4. Select Your Posting Time

In your scheduling tool, choose the date and time when you want your Carousel post to go live. Consider your audience’s most active hours to boost your Instagram carousel engagement

5. Set Up Reminders

Some scheduling tools allow you to receive notifications when it’s time to publish your post. This way, you can manually post it.

6. Auto-Publish (Business Accounts Only)

If you have an Instagram Business Account and your scheduling tool supports it, you can enable auto-publishing. This means your Carousel post will go live at the scheduled time without manual intervention.

7. Confirm and Schedule

Review your post, double-check the captions, and ensure everything is in order. Then, click “Schedule” or “Confirm” to set your Carousel post to go live.

8. Monitor Engagement

After your Carousel is posted, engage with your audience by responding to comments, liking, and sharing. Social media is a two-way conversation.

By scheduling your Instagram Carousel posts in advance, you can maintain a consistent posting schedule, reach your audience at optimal times, and focus on other aspects of your content strategy. This approach simplifies your social media management, helping you grow your Instagram presence more effectively.

7 Best Ways To Use Instagram Carousels To Drive Engagement

Instagram Carousels have evolved into a potent tool for capturing your audience’s attention and keeping them engaged. Here are seven effective strategies to leverage Carousels and drive maximum engagement:

1. Visual Storytelling

Visual Storytelling

Use Carousels to narrate a captivating visual story. Progressively reveal different facets of your brand, product, or message across the slides. This keeps your audience intrigued and encourages them to swipe through for the full experience. This technique is also important for Carousel ads.

2. Step-by-Step Guide

Step-by-Step Guide

Carousels are perfect for sharing tutorials and how-tos. Break down complex processes or DIY projects into manageable steps. Users appreciate the convenience of learning something new within the app.

3. Product Showcases

Product Showcases

Showcase a range of products or services within a single Carousel. Highlight their features, benefits, and variations. This approach provides a comprehensive view and helps potential customers make informed decisions.

4. Before-and-After Comparisons

Before-and-After Comparisons

Engage your audience with visual transformations. Whether it’s a home makeover, a fitness journey, or the effects of your product, these side-by-side comparisons are attention-grabbing.

5. User-Generated Content

User-Generated Content

Share user-generated content to build trust and community. Feature customer reviews, testimonials, or creative submissions. This not only boosts engagement but also demonstrates authenticity.

6. Interactive Quizzes and Polls

Interactive Quizzes and Polls

Encourage interaction by adding quiz questions or polls in your Carousel. Users can participate and provide their responses by swiping through. It’s an excellent way to collect feedback and keep your audience engaged.

7. Announcements and Teasers

Announcements and Teasers

Generate excitement around upcoming events, product launches, or announcements. Release teaser content across several slides, gradually building anticipation and curiosity.

By implementing these strategies, you can harness the power of Instagram Carousels to captivate your audience, share valuable content, and foster meaningful engagement. The key lies in creativity and providing a worthwhile experience for your followers.


In conclusion, Instagram Carousels are a dynamic tool for telling your brand’s story, engaging your audience, and driving results. Whether you’re showcasing products, guiding users through tutorials, or sharing compelling narratives, Carousels offer a versatile canvas for creativity.

They provide an opportunity to connect with your audience on a deeper level, offering valuable content that keeps users swiping and exploring. As you explore the world of Instagram Carousels, remember to experiment, stay true to your brand identity, and above all, have fun. With these strategies, you’ll not only boost your engagement but also leave a lasting impression in the ever-evolving world of social media.

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