Best 15 Examples of Facebook Ad Designs [& Why They Work]

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In our digital age, social media has truly taken the spotlight, and among these platforms, Facebook shines as a giant. With an astounding three billion monthly active users as of January 2023, it’s evident that Facebook holds a prominent place in the world of social networking. This incredible reach highlights the impact and significance of social media in our daily lives.

However, with the rise of other social media platforms like TikTok, Instagram, and Twitter, Facebook has faced some serious competition in the world of social media marketing. Is Facebook still a powerful social media platform? Yes; Should you invest in Facebook marketing? Yes; How should you create high-converting Facebook ad designs? We will take you through the steps to creating a compelling Facebook ad design that drives sales, with 15 best Facebook ad examples.

What is a Facebook Ad Design?

Facebook Ad Design

A Facebook ad design refers to the visual and creative elements of an advertisement that is specifically crafted for Facebook’s advertising platform.

It includes the images, graphics, text, and layout that make up the ad and are intended to capture the audience’s attention, convey a message, and encourage them to take a desired action, such as clicking on the ad, visiting a website, or making a purchase.

Facebook ad designs are essential for effectively reaching and engaging the platform’s vast user base and can vary in format, style, and content to suit different marketing objectives and target audiences.

Why is Facebook Ad Design Important to Businesses?

Effective Facebook ad design holds immense significance for businesses in the digital age. Here’s why it matters:

1. First Impressions Matter

Your Facebook ad is often the first interaction potential customers have with your brand. A well-crafted design creates a positive first impression, piquing interest and encouraging further exploration.

2. Capturing Attention

In the vast sea of social media content, attention spans are limited. A visually appealing ad design grabs users’ attention, making them more likely to stop scrolling and engage with your content.

3. Conveying Brand Identity

Ad designs reflect your brand’s personality and values. Consistency in design elements, such as colors, fonts, and imagery, helps reinforce your brand identity and build trust.

4. Message Clarity

An effective design ensures that your ad’s message is clear and easy to understand. Visual hierarchy, concise text, and compelling imagery work together to convey your offer or message.

5. Boosting Click-Through Rates

A well-designed ad encourages users to click through to your website or landing page. A cluttered or confusing design can deter clicks, resulting in missed opportunities.

6. Enhancing User Experience

User-friendly design elements, such as easy-to-read text and mobile optimization, create a positive experience for viewers, increasing the likelihood of conversions.

7. A/B Testing

The design allows for A/B testing, where you can compare different ad elements to determine what resonates best with your audience. This data-driven approach can significantly improve campaign performance.

8. Emotional Connection

Through design, you can evoke emotions and connect with your audience on a deeper level. Emotional ads tend to be more memorable and impactful.

9. Competitive Edge

In a crowded marketplace, a standout design sets you apart from competitors and positions your brand as a leader in your industry.

10. Adaptability

Effective ad design is adaptable across various ad formats, ensuring your message reaches users on both desktop and mobile devices.

Facebook ad design is a powerful tool that can make or break your digital marketing efforts. It shapes the way your brand is perceived, engages potential customers, and drives results. By investing in thoughtful and compelling ad designs, businesses can create a strong online presence and increase their chances of success in the competitive world of social media advertising.

Is Facebook Advertising Still Effective?

In a rapidly evolving digital landscape, the effectiveness of Facebook advertising remains a pertinent question for businesses. Here’s the current state of Facebook advertising:

1. Vast User Base

Facebook boasts nearly three billion monthly active users, making it an unrivaled platform for reaching a diverse and extensive audience. This reach alone makes it a compelling choice for businesses aiming to increase brand visibility and connect with potential customers.

2. Advanced Targeting

Facebook’s robust targeting options allow businesses to pinpoint their ads to specific demographics, interests, and behaviors, and even retarget previous website visitors. This precision ensures that your ads are seen by those most likely to be interested in your products or services.

3. Engagement Opportunities

Facebook offers various ad formats, including image and video ads, carousel ads, and immersive experiences like Facebook Canvas. These formats enable businesses to craft engaging and interactive content that resonates with viewers.

4. Ad Personalization

Personalization is a key driver of advertising success. Facebook allows businesses to create personalized ad experiences for users, from tailored product recommendations to dynamic ad content based on user behavior.

5. Analytics and Optimization

Facebook’s ad platform provides comprehensive analytics and reporting tools. Businesses can track ad performance, measure key metrics, and adjust campaigns in real time to maximize ROI.

6. Cost-Effective Advertising

Facebook advertising can be cost-effective, particularly for small and medium-sized businesses. With budget flexibility and bidding options, you can control spending while achieving your marketing goals.

7. Mobile-First Audience

A significant portion of Facebook users access the platform on mobile devices. This aligns with the mobile-first trend, allowing businesses to connect with users on devices where they spend a considerable amount of their online time.

8. Integration with Instagram

Facebook owns Instagram, making it easy for businesses to extend their reach to Instagram’s visually focused and younger user base through integrated ad campaigns.

9. Video Dominance

Video content continues to gain traction, and Facebook’s video ad formats provide opportunities to showcase products, tell stories, and engage viewers in a dynamic way.

10. Evolution of Ad Formats

Facebook constantly introduces new ad formats and features, such as Stories ads and augmented reality experiences, to keep advertising fresh and engaging.

While Facebook advertising remains a powerful tool for businesses, its effectiveness depends on various factors, including ad quality, targeting, and competition. To succeed, businesses must stay informed about changes in the platform’s algorithms and ad policies and continually optimize their campaigns. When executed strategically, Facebook advertising can deliver strong returns on investment and remain an effective component of a comprehensive digital marketing strategy.

8 Crucial Elements of a Great Facebook Ad

Creating an effective Facebook ad involves much more than just catchy visuals. To craft a compelling ad that resonates with your audience and drives results, consider these eight crucial elements:

1. Attention-Grabbing Headline

Your ad’s headline is the first thing viewers see. It should be concise, attention-grabbing, and relevant to your message. Use power words and create a sense of urgency to encourage clicks.

2. Compelling Visuals

High-quality images or videos are essential. Choose visuals that align with your brand and the ad’s objective. Ensure images are properly sized for mobile devices, as many users access Facebook on their phones.

3. Clear Value Proposition

Clearly communicate what your ad offers. Whether it’s a product, service, or content, make it obvious how it benefits the viewer. Use persuasive language to convey the value.

4. Engaging Copy

The ad’s text should be concise and engaging. Explain why viewers should take action and include a call to action (CTA) that directs them on what to do next. Keep sentences short and focused.

5. Relevance to Target Audience

Tailor your ad to the specific audience you’re targeting. Use Facebook’s robust targeting options to ensure your ad reaches those most likely to be interested in your offer.

6. Social Proof

Incorporate elements of social proof, such as customer reviews, ratings, or testimonials, to build trust and credibility. People are more likely to trust recommendations from their peers.

7. Mobile Optimization

Given the prevalence of mobile users, ensure that your ad design and content are optimized for mobile devices. Test how your ad appears on various screen sizes.

8. A/B Testing

Experiment with different variations of the ads to identify what resonates best with your audience. Test different headlines, visuals, copy, and CTAs to refine your ad’s performance over time.

Remember that Facebook ad success often comes through iteration and refinement. Continuously monitor ad performance, analyze metrics, and make data-driven adjustments to improve your ad’s effectiveness. By paying attention to these crucial elements, you can create Facebook ads that captivate your audience and drive the desired actions, whether it’s clicks, conversions, or engagement.

How Do Facebook Ads Work?

Facebook ads are a cornerstone of modern digital marketing, offering businesses a powerful platform to reach and engage their target audience. Here’s a deeper look into how Facebook ads work:

1. Ad Creation

The journey begins by creating an ad on Facebook Ads Manager. Advertisers can choose from various ad formats, including image ads, video ads, carousel ads, and more. They craft ad content, including visuals, copy, headlines, and calls to action (CTAs).

2. Audience Targeting

Facebook’s advanced targeting capabilities allow advertisers to define their audience with remarkable precision. This can include demographics, interests, behaviors, location, and even retargeting based on website activity.

3. Ad Placement

Advertisers select where their ads will appear. Facebook offers multiple placement options, including the Facebook News Feed, Messenger, Instagram, and Audience Network. Advertisers can also choose between automatic placements or manual selection.

4. Budget and Bidding

Advertisers set a daily or lifetime budget for their ad campaigns and choose a bidding strategy. Bidding determines how much an advertiser is willing to pay for their desired ad objective, such as clicks or impressions.

5. Ad Review and Approval

Once an ad is submitted, it undergoes Facebook’s ad review process. This ensures compliance with Facebook’s advertising policies and community standards. Ads are typically reviewed within 24 hours.

6. Ad Auction

Facebook uses an ad auction system to determine which ads are shown to users. This auction considers factors like ad relevance, bid amount, and estimated action rates. The winning ad is displayed to the targeted audience.

7. Ad Delivery

Advertisements are delivered to users’ feeds or designated placements based on their interests, behaviors, and other targeting criteria. Advertisers can also schedule when their ads are shown.

8. User Engagement

When users encounter an ad in their feed, they can engage with it by clicking, liking, sharing, or leaving comments. These interactions provide valuable data for advertisers and can help increase ad reach through social engagement.

9. Conversion Tracking

Facebook provides tools for tracking ad performance and conversions. Advertisers can measure the impact of their ads by monitoring metrics like click-through rates, conversion rates, and return on ad spend (ROAS).

10. Optimization and Iteration

Successful Facebook advertisers continually analyze ad performance and make data-driven adjustments. This may involve tweaking ad creative, refining targeting, or reallocating budgets to achieve better results.

In essence, Facebook ads work by connecting businesses with their desired audience on a platform where users spend a significant portion of their online time. Through careful ad creation, targeting, and optimization, advertisers can leverage Facebook’s reach and engagement to achieve their marketing objectives, whether it’s brand awareness, website traffic, lead generation, or direct sales.

Types and Formats For Facebook Ads

Facebook offers a diverse range of ad types and formats to help businesses connect with their target audience and achieve various marketing goals. Here’s a closer look at six of the most effective Facebook ad formats:

1. Image Ads

Image Ads

Image ads are simple and straightforward. They feature a single image with optional text and a call-to-action button. These ads work well for increasing brand awareness and engagement. Ensure your image is eye-catching and relevant to your message.

2. Video Ads

Video Ads

Video ads bring your content to life with motion and sound. They can be in-feed, in stories, or in-stream ads before or during video content. Video ads are excellent for storytelling, product demos, and showcasing your brand’s personality.

3. Carousel Ads

Carousel Ads

Carousel ads allow you to display multiple images or videos within a single ad unit. Users can swipe through the carousel to view each component. This format is ideal for showcasing a product catalog, highlighting features, or telling a sequential story.

4. Collection Ads

Collection Ads

Collection ads combine a primary image or video with the product images below. When users click on the ad, they’re taken to an immersive, full-screen experience that showcases multiple products. These ads are perfect for e-commerce businesses looking to drive sales.

5. Instant Experience Ads

Instant Experience Ads

Instant Experience ads offer a full-screen mobile experience with fast loading times. Advertisers can include a mix of images, videos, and interactive elements to create an engaging ad experience. This format is designed to keep users immersed in your content.

6. Lead Generation Ads

Lead Generation Ads

Lead generation ads are designed to capture user information directly within the Facebook platform. Users can submit their contact details, making it a convenient way for businesses to collect leads for follow-up. These ads are particularly useful for building email lists.

7. Story Ads

Story Ads

Facebook Story Ads are immersive, full-screen advertisements that appear within users’ Stories feeds on both Facebook and Instagram. They leverage visually engaging content like images and videos, allowing businesses to connect with a wide audience.

These ads have a brief, 15-second lifespan, but they offer a powerful “Swipe Up” CTA, enabling users to take immediate actions like visiting a website or making a purchase. Story ads provide a dynamic way to engage users and drive traffic and conversions.

Overall, choosing the right ad type and format depends on your specific marketing objectives and target audience. It’s essential to tailor your creative content to match the format you select. By using the appropriate ad type and crafting compelling content, you can effectively engage users and drive desired actions, whether it’s clicks, conversions, or brand interactions.

5 Facebook Image Ad examples

Here are the five best Facebook ads that excel because they leverage compelling visuals, tap into audience desires and emotions, and align with their respective brand identities.

1. Lume Deodorant

Lume Deodorant

Lume Deodorant is a brand of personal care products, primarily known for its natural and aluminum-free deodorants. Lume offers a range of deodorant products designed to provide long-lasting odor protection while using ingredients that are free from aluminum, baking soda, and artificial fragrances.

This ad combines a background with purple hues with packaging and compelling copy to guide the target audience to the most important information on the ad, specifically how Lume deodorant can stop odor before it starts. The image of the smiling model makes a bold statement on the application of the deodorant.

The copy “Smell Better Naked” also highlights the importance of regaining your self-confidence with the Lume deodorant. The offers in the caption also prompt the target audience to take action fast.

2. is a versatile work operating system that streamlines team collaboration and project management. It offers customizable workflows, task tracking, and communication tools to enhance productivity.

In this image ad for their project management tool for Mac, they redesigned their original company logo to Apple’s brand color to further reinforce the functions of the tools they are advertising to easily capture the attention of Mac users.

The ad visuals use eye-catching rainbow colors in the Monday logo against the black background. The clear “Learn More” call-to-action on the bottom right of the ad encourages the viewers to find out more about the product.

3. NatureBox


NatureBox is a subscription-based snack delivery service offering a variety of healthier snack options. They curate and deliver snacks with no artificial additives, providing a convenient way for customers to enjoy tasty and nutritious treats. ‘

This image ad by NatureBox features a visually striking design that showcases the wide variety of the company’s healthy snacks. The smooth and appealing use of live-action photography and digital design easily captures the attention of potential buyers.

This ad is a great example of a Facebook ad because it clearly shows the potential buyers what they will be getting while also offering a free trial.

4. The New York Times

The New York Times

The New York Times, often referred to as NYT, is a renowned American newspaper and digital media organization. It covers news, politics, culture, and more, delivering high-quality journalism to a global audience.

This image ad by The New York Times is aimed at driving traffic to a written article on the challenges of working men and women raising children. By using an illustrative image of the topic, they seek to attract the attention of even the ones who are not particularly interested in understanding burnout and mental health by showing a tired mom trying to catch some rest with her children.

The image is backed by a report on the topic seeks to give the visitors more factual evidence of the issue at hand. The use of social proof in the ad increases the likelihood of viewers clicking the ad to read it. More interestingly, the use of the CTA “Learn More” guides and encourages parents to read the report.

5. is a marketing analytics platform that helps businesses collect, cleanse, and visualize data from various marketing sources.

It simplifies the process of gathering and analyzing marketing data, providing valuable insights to optimize campaigns and improve ROI. This image ad uses elements of recognizable logos to effectively convey the unique selling proposition and integrations that Funnel works with.

The ad critically addresses the pain points that its audiences face and tailors its caption to the needs of the target audience by starting with “Hey marketer.”

5 Facebook Video Ad Examples

Here are 5 great Facebook ads that leverage high-quality visuals, storytelling, and inspirational themes to create memorable and shareable content on the Facebook platform.



MR MARVIS is a European clothing brand known for its premium, stylish shorts and pants. Their products are crafted with precision and attention to detail, offering a blend of comfort and fashion for those seeking quality apparel with a modern twist.

This video shows off the product with compelling shots to highlight its features, benefits, and product’s practicality. The use of the “Shop Now” CTA links directly to the exact product collection to streamline the checkout process and increase the chances of making a purchase

7. Superside


Superside is a digital design platform that connects businesses with a global network of professional designers. It offers on-demand design services for a wide range of creative projects, streamlining the design process and helping businesses achieve their branding and marketing goals efficiently.

This video ad design appears in 3D to mimic the Facebook user interface and adds a floating dog with a shadow over the ad in a creative way that grabs the audience’s attention. The ad copy highlights the uniqueness of the brand – “There’s a new way to get design done.”

8. Amy Porterfield

Amy Porterfield

In this ad, prominent online marketing expert and author, Amy Porterfield uses dynamic tactics (talking straight to the camera) to promote her live list-building BootCamp.

An interesting feature of the ad is the use of social proof in the caption stating how she has helped over 45,000 entrepreneurs to boost their business sales. This helps establish trust and prove her expertise, encouraging her target audience to click the link. The use of “for only $37” further highlights the affordability of the listing BootCamp.

9. Renault


Renault is a renowned French automotive manufacturer with a global presence. It produces a wide range of vehicles, from compact cars to electric vehicles.

Renault is known for its innovation in the automotive industry and has a rich history spanning more than a century. This video image uses two images and a simple transition without the use of fancy animation or high-budget production.

10. Coca-Cola


Coca-Cola, often referred to simply as Coke, is a globally recognized beverage brand. Founded in 1886, it is known for its iconic carbonated soft drink. Coca-Cola offers a variety of beverages and is synonymous with refreshment and branding excellence worldwide.

This video ad by Coca-Cola is aimed at promoting a new product launch rather than raising brand awareness. It creatively uses color blocking in the ad to make the visual eye-catching with a large focal point directed towards the product.

3 Facebook Carousel Ad Examples

Here are three Facebook carousel ad examples that you can check to inspire your next Facebook carousel ad

11. WATT


WATT’s carousel ad showcases a product image split into two slides enabling the viewers to see all parts of the product.

An excellent feature of this ad is that minimal text is used in the design, and each slide contains a key feature or benefit of the product. The ad caption is also short, straight to the point, and appealing to people interested in getting a new bike.

12. Moco Museum

Moco Museum

This ad uses different images of people in the museum to drive their target audience’s attention to the ad. Unlike using conventional art pieces to promote the museum, it features images of people within the museum, enabling the viewers to picture themselves.

You can also apply this technique to promoting your physical products, showing your target audience people using your product not just the product itself.

13. Figma Config 2022 conference


This ad uses various images with bold and bright colors to easily capture the audience’s attention and highlight different speakers or topics that will be addressed at the conference. Another excellent feature of this ad is that it includes the event name, date, and register for free CTA.

2 Facebook Stories Ad Examples

Here are two Facebook stories ad examples that you can check to inspire your next Facebook story ad

14. SamCart

SamCart 1
SamCart 2
SamCart 3

This ad uses a casual tone of voice to make the ad feel down-to-earth and personal. It also includes subtitles for all spoken audio, optimizing the ad for viewing without sound.

15. Datadog


This ad is perfectly optimized for story placement (9×16). It also uses a precise and effective CTA (Download) to drive the point home. An interesting feature of this is that it uses an ad image that features the ebook cover rather than just mentioning the title of the ebook. Doing this reassures the viewer about the product they are about purchase.

10 Facebook Ad Design Tips for Creating Effective Ads

Here are ten Facebook ad design tips to create effective ads:

1. Know Your Audience

Knowing your audience is the foundation of effective Facebook ad design. It involves understanding their demographics, interests, and behaviors.

This knowledge allows you to tailor your ad’s visuals and messaging to resonate with their preferences, increasing the chances of engagement and conversions. It’s about speaking directly to their needs and desires.

2. Compelling Visuals

Compelling visuals are the heart of a successful Facebook ad. They should be eye-catching, high-quality images or graphics that immediately grab the viewer’s attention.

Great visuals evoke emotions, tell a story, and convey the essence of your message. They’re the first step in stopping users from scrolling past your ad. For inspiration, you can use Facebook ad templates to guide your visual creation process.

3. Clear Messaging

Clear messaging is vital in Facebook ad design. Your ad copy should be concise, focused, and directly convey your offer or message. Users should instantly understand what’s being offered and why it’s valuable to them. Clarity in messaging increases the likelihood of engagement and conversion.

4. Consistent Branding

Consistent branding in Facebook ad design ensures that your ad aligns with your brand’s identity. It includes using the same colors, fonts, and logos as your other marketing materials.

This reinforces brand recognition and trust among your audience, making your ad instantly recognizable as part of your business.

5. Mobile Optimization

Mobile optimization is crucial in Facebook ad design because most users access the platform on mobile devices.

Ads should be visually appealing and load quickly on smartphones. Ensure that text and visuals are easy to read and interact with on smaller screens. Mobile-friendly ads enhance user experience and engagement.

6. A/B Testing

A/B testing involves creating multiple versions of an ad to identify what works best. It’s a critical step in Facebook ad design.

By experimenting with different visuals, copy, or formats, you can determine which elements resonate most with your audience and optimize your ad for better results and engagement.

7. Call-to-Action (CTA)

A Call-to-Action (CTA) is a vital component of Facebook ad design. It’s a clear and compelling prompt that tells users what action to take, such as ‘Shop Now,’ ‘Learn More,’ or ‘Sign Up.’ A well-crafted CTA guides users and increases the chances of them taking the desired action, improving ad effectiveness.

8. Use Videos

Incorporating videos into your Facebook ads is highly effective. Videos capture attention and engage viewers better than static images. They allow you to convey more information, showcase products in action, and tell a story.

Facebook’s algorithm often favors videos, making them a valuable asset for enhancing ad performance and user engagement.

9. Storytelling

Storytelling is a powerful element in Facebook ad design. It involves crafting a narrative that resonates with your audience. Stories evoke emotions, build connections, and make your brand more relatable.

Whether it’s sharing a customer success story or your brand’s journey, storytelling adds depth and authenticity to your ads, capturing viewer interest.

10. Test and Iterate

Testing and iterating are essential in Facebook ad design. It means continuously assessing ad performance, analyzing data, and making improvements.

By identifying what works and what doesn’t, you can refine your ad strategy over time. This iterative process helps you create more effective and engaging ads, maximizing their impact.

Remember, effective Facebook ad design combines appealing visuals, persuasive copy, and a deep understanding of your audience’s needs. Keep refining your approach based on insights and feedback to create ads that truly resonate and drive desired actions.

How Can All Time Design Help You Create High-Converting Facebook Ad Designs

All Time Design is a dedicated graphic design agency. Our expertise lies in creating visually compelling and effective graphic designs. With a laser focus on graphic design, we excel in crafting designs that captivate, communicate, and convert. From stunning visuals to persuasive messaging, our team delivers tailored solutions that cater to your unique needs.

Whether you need captivating Facebook ads, engaging social media graphics, or eye-catching branding materials, our graphic design expertise ensures that we bring your ideas to life with precision and impact. With All Time Design, your visual communication needs are in expert hands. Are you ready to explore our creative opportunities? Click here to get started.

October 6, 2023
10 min read
18 reads

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