60 Best Fonts For Logos: Pick The Perfect One

Best Fonts for Logos

Logo fonts play a critical role in your logo design. Choosing the right font or typeface helps you communicate a concrete visual identity.

However, choosing the right font for your logo can be neck-breaking, especially as there is an ocean of logo fonts to choose from. The complexity of typography also makes the decision difficult, and that’s why we’ve put together this article to explain how to choose the right font, combine multiple fonts, and show you different logo fonts and how to use them.

Before we dive in, let’s clarify the major misconception in typography- the difference between typefaces and fonts.

Typography: Fonts Vs. Typefaces

Typography is the art and procedure of arranging characters and texts in a way that makes your design legible, clear, and visually appealing.

Typography can also be considered as the art of employing font style, appearance, and structure to elicit specific emotions and communicate certain messages.

Fonts and typefaces fall under the umbrella of typography. Blame no one; while both terms are often erroneously used interchangeably, they mean different things, and it’s important to understand the difference.

This might not matter if you’re in a different industry aside from design. But if you’re a business owner, the probability of speaking to a designer someday is rather high than unlikely.

 best fonts for business logos

The main distinction between the two is that one comprises the other. While typeface refers to specific sets of glyphs or characters with the same design, fonts are the result of the differentiations of weight, width, effect, and style in a typeface. For example, Gill Sans is a sans serif typeface available in thin and thick fonts.

If you’re confused, just remember that each typeface comes in different styles that result in a specific font.

Now, let’s get to how you choose the best fonts for your logo.

How to choose a perfect logo font

Choosing the perfect logo fonts takes some thought. Scratch that. It takes meticulousness and deep thought. You have to be careful and intentional about the kind of fonts you choose. You don’t just choose font because you like them. You choose them because they are instrumental to your brand message.

Let’s discuss some considerations before choosing a font for your logo design.

Identify Your Brand Personality

The first step in choosing a logo font is to understand your brand personality. You have to determine how your audience perceives you, what your core values are and what is the essence of your brand. This will lead you to choose a font that evokes the right idea and feeling you want. Check out the detailed guide for branding ideas.

Understand the Meanings Behind Typography

Fonts aren’t mere aesthetics. They carry meanings. There are several font families and typefaces to choose from; each conveys emotions and evokes feelings in the audience.

Once you understand your brand personality, you’ll be able to choose the correct font. For example, if you want to communicate a traditional and classic personality, serif fonts will be ideal. If you want to convey a playful personality, then you’ll go with a script font.

To expatiate, let’s discuss the six types of fonts and how to use them.

Serif logo fonts

Serif fonts are the most traditional and classic of all font options. They are the oldest known typeface. You identify them by their feet (serif), also called tags or flags.

You’ll find serif fonts in logos that seek to communicate grandeur, trust, expertise, and stability. That is why they are suitable for logos on companies in insurance, academics, finance, law, and consultancy.

Some popular serif typeface options include Times New Roman, Garamond, Book Antiqua, and Baskerville.

Slab serif logo fonts

Slab serif fonts are considered the chubby little serif brother with the boldness of youth and confidence. They have the feet but look bolder than usual serifs.

Slab serifs tend to also exude the authority of serifs, only with more impact, making them ideal for high-tech logos like Sony. It is especially significant if you want to make a statement of relentless energy.

Some popular slab serifs include Saros, Courier, Museo, Memphis, and Clarendon.

Sans-serif logo fonts

Sans-serif fonts are basically serifs without feet. Consider this sleek cousin of serif fonts ideal for cutting-edge and tech-savvy logo designs such as Gooogle.

Sans serif logo fonts are considered clear, crisp, and modern making them suitable for minimal logo designs. Sans serifs also tend to indicate sophistication, sensibility, honesty, and modernity.

Popularsans-serif fonts include Arial, Helvetica, Comic Sans, BR Cobane and Futura.

Script logo fonts

Handwritten, cursive calligraphy style fonts, these fonts are great for fancy, personal, and historical personalities.

Script fonts in your logo designs help convey a whimsical and accommodating personality. You can also exude femininity, creativity, and elegance when you use a script font. Their characteristics make them great for visual brands and entertainment, food, fashion, and children-related brands.

Some popular script fonts for logos include Allura, Pacifico, Lobster, and Zapfino.

Modern logo font

Modern fonts are truly new and modern when compared to other fonts, although they’ve been around since the 18th century. They take a midpoint between the playfulness or script font and the practicality of serifs.

These fonts exude style, intelligence, and exclusivity, and they appeal perfectly to Millenials.

Some popular modern fonts include Bodoni, Bedini, Klavika, and Politica.

Display logo font

Similar to the script, display fonts are decorative fonts that exude novelty and creativity. You can use this typeface to create an eye-catching, personalized message.

If you’re looking to communicate a traditional, casual, direct, or modern feeling, look to a display font.

Some popular display fonts include Jokerman, Playfair Display, Gigi, and Bombing.

Check this article to learn more about typography in logo design.

Think About Legibility

When deciding on logo font styles, legibility should be among your top priorities. Your font legibility goes hand in hand with appropriateness when communicating your brand identity and personality. As much as you want to be unique, you want to remain readable. There’s no point in a great idea being poorly executed. So, don’t sacrifice function for aesthetics. Here are a few ways to do that:

  • Avoid heavily scripted logo fonts.
  • If you must use scripted or handwritten fonts, pay attention to spacing and kerning.
  • Avoid all caps in a script font.
  • Pay attention to color combinations. Choose contrasting colors for fonts and backgrounds.
  • Experiment with space, color, size, and alignment to determine the best fit.

Combine Fonts That Match Your Brand Identity

How many fonts should you use in your logo? You might ask. The presence of various types of fonts and font families makes it possible to combine up to two fonts for logos.

If your logo has only one element, you might want to stick to just one font. For example, if your logo is a wordmark or letter mark, there’s less room to try out different fonts. However, you can combine different fonts to achieve visual hierarchy or add depth to the message in your logo design.

Consider the following when you combine logo fonts:

  • Pair a subdued sans serif font with a statement serif to convey trust and security.
  • Use thin, stylized serif fonts to communicate luxury.
  • Use minimal sans serif font for a more professional feel.
  • Combine Super Grotesk with Minion Pro to exude modernity and style.
  • Use bold sans serif font to convey vibrance and friendliness.
  • Avoid combining multiple script fonts or different statement fonts such as serifs with slab serifs.

Aim for Flexibility and Scalability

Once you choose your font or font combination, ensure they are fit for different media. How will your font look in print and digital? If your font was put in different colors and sizes, would it still retain its essence?

To be sure, create a mock-up design for each platform and size where you’ll use your logo font(s).

Seek Inspiration but Avoid Plagiarism

Check out those who have created or experimented with different fonts. There’s a high probability that other designers have towed the same path as yours and found a standout solution.

It is an established fact that you can only be or create something excellent when you surround yourself with incredible creations. Check out this post for inspiring blogs and designers who’ve been there; done that when it comes to typography and other design aspects.

Nobody is born with a style or a voice. We don’t come out of the womb knowing who we are. In the beginning, we learn by pretending to be our heroes. We learn by copying.”
Austin Kleon

However, while gathering inspiration, you want to avoid copying. If you must steal, steal like an artist. As Austin Kloen said, “don’t just steal the style, steal the thinking behind the style.” You don’t want to end up with something that seems unoriginal. Uniqueness is pride in the design world.

Don’t Be Afraid to Break The Rules

Understand the whole box of typography, then start breaking the rules. Knowing the basics helps you make intelligent choices with logo fonts.

However, true creativity lies in seeing and doing things differently from the norm. Check out how you can reimagine the old style to create new feelings and ideas. Transcend conventional thinking.

Avoid cliche usages like using Papyrus because your brand has something to do with Egypt or ancient history or using Futura because your brand is futuristic.

But When In Doubt, Stay In The Box

When looking to break the rules, you might have to go through tons of ideas before arriving at the perfect one. If, after testing different ideas, you still can’t find a solution, go with the norm, especially if you’re working on a deadline.

For example, you might stick to simple, tested, and proven old-school techniques but only change font sizes, dimensions and elements. You can try an italic version of the font you’ve tried before. It may not be groundbreaking, but it’ll still bring a feeling of newness. You can use a tool like Web Font Specimen, a handy tool for designers to test the flow of ideas on typefaces.

Now, let’s go through some of the best fonts for logos.

Best Logo Fonts


 best free fonts for logos

A classic sans-serif designed in 1927 by Paul Renner, Futura can be considered one of the most successful and most used typefaces of the 20th century. The highly versatile typeface has an unusual, geometric letterform that is super easy to read and exudes optimistic modernism.

The typeface is used by popular brands in various industries Mercedes Benz, FedEx, Volkswagen, Calvin Klein, Swissair, Dolce & Gabbana, Best Buy, and Supreme. Futura in logos is simply unmissable.


 best fonts for logos 2022

Designed by Morris Fuller Benton in 1914, the serif typeface adds a lighter and more playful feel to logo designs. Its clean and curvy design makes it appropriate for children-oriented brands.

Rockwell Bold

 best fonts for logos free

Released in 1934 by Monotype corporation, the slab serif typeface is a standout logo font. Its powerful and dominant look makes it great for delivering a bold statement in your design.

Consider Rockwell if you hand a brand with rich history or a construction-related brand.


 best adobe fonts for logos

Francesco Griffo initially designed Bembo in 1495, making it one of the world’s oldest fonts. However, the Bembo we use today is a modification created by Stanley Morrison in 1929.

The font can help convey a conservative yet elegant brand message.

Helvetica Neue

 best google fonts for logos

A refined version of the popular Helvetica used in corporate settings in materials such as invoices and signage, Neue was designed in 1957 by Max Miedinger and Eduard Hoffmann.

You’ll find this logo font in the logos of American Airlines, Target, and the NYC Subway.


 best sans serif fonts for logos

Garamond is an umbrella term for typefaces Named after famous Parisian engraver Claude Garamond. The typefaces are inspired by the interpretations of alphabets designed by Jean Jannon and Claude Garamond in the 16th century, but they became famous in 1900 after being presented at the Paris World’s Fair.

It has an elegant look that conveys playfulness and sophistication, as seen in early Apple branding and the American Eagle logo.


 best serif fonts for logos

Created by Giambattista Bodoni before 1800, at a time when designers were experimenting with the contest between thick and thin strokes

The timeless font is popular in the fashion industry as it exudes style and modernity.


 best san serif fonts for logos

Designed by René Bieder, Choplin is a geometric slab serif type. Belonging to the Campton font family, Choplin is modern, clean, and sturdy, making it great for bold branding and contemporary brands such as magazines and journals.


 2022 best fonts for logos

Designed by William Caslon I in 1725, Caslon is one of the most popular fonts in the serif fonts family. It exudes royalty and is also great for political brands. The version of Caslon we know today is called Adobe Caslon, created by Carol Twombly. You’ll find the font in the logo of the University of Virginia.

Yeseva One

 best script fonts for logos

Jovanny Lemonad woke up one day and thought, “how can I create a font that balances the feminine and masculine essence; cross-gender, perhaps?” Then, she created Yeseva One, a high-contrast architectural font that elicits a distinct gracefulness.

Interestingly, the name is from the phrase “Yes, Eva” which tells you the friendly personality of the font.

FF Avance

 the best fonts for logos

Avance is a special typeface that stretches the bounds of asymmetrical serifs. The lower feet (serif) of the capital A direct to the right, while the upper serifs of the lowercase letters point to the right.

This font is ideal for portraying motion and energy, making it an excellent choice for automotive, sports, and action-based brands.

Nunito Sans

 best fonts to use for logos

Created by Jacques Le Bailly, Nunito Sans is a part of Nunito, a sans-serif typeface superfamily. The typeface was created as an extension and new alternative to one of the most popular sans-serif typefaces in the Google Font Library.

The features of the font grant it an approachable display, making it perfect for evolving business that wants to showcase the synergy between the present and the future.


 best bold fonts for logos

Didot used to be the name of a family comprising French printers, cutters, and publishers before it became known as a typeface in the 1700s. This family created several versions of Didot. You’ll find one of them in the Giorgio Armani logo.

The classic modern font, Didot is commonly used in the fashion industry for less dramatic brands and works best with high-contrast colors.


 best fonts for company logos

Designed by Robert Slimbach and first surfacing in 1990 as part of the Adobe Systems font family, Minion is a modern serif typeface. The font is often used to convey renaissance and is easy on the eyes. You’ll find the font mostly in body texts and extended reading.


 best cursive fonts for logos

Designed in the 1750s by John Baskerville this typeface was originally created as a refinement of Caslon and other similar fonts of the time. Although it was meant to make old styles more contemporary, it was designed to be cut into metals. Baskerville is a popular serif font ideal if you want to exude professionalism in our logo design

Gafata STD

 best photoshop fonts for logos

A whimsical san-serif font, Gafata STD is a dynamic font style can is perfect for mixing styles and achieving legibility with its minimal touches.

Amatic SC

 best fonts for logos free download

Handwritten web font ideal for artistic uses yet wonderful for corporate-style logo designs. The font pairs perfectly with Josefin Sans, a less dramatic font inspired by geometric sans serif. The complementary nature of the fonts helps to create a unique style.

Century Gothic

 best business fonts for logos

A sans serif typeface released in 1991 by Monotype Imaging, Century Gothic is a clean, balanced, and easy-to-read enhancement of the Twentieth Century geometric typeface.

The font is unmissable in movie posters as they are commonly used in headlines. When considering font pairing, mix PT Serif and Century Gothic to make your logo design pop. You can use Century Gothic for primary texts and PT Serif for the tagline.


 best fonts for food logos

Designed by Matt McInerney, Raleway is a bold and functional sans serif typeface perfect for making a bold statement in your logo design. Initially, the typeface was designed as a single thin-weight typeface before Pablo Impallari and Rodrigo Fuenzadila widened it to a nine-weight font family.

Raleway pairs well with Lusitana if you have long texts in your tagline. This sort of pairing will make your design dynamic, charming, and inviting.

You can also pair Raleway with Oswald, which is a more versatile gothic-inspired sans serif font. You can use the two as you deem fit – Raleway in the body text and Oswald as the header or the other way around.


 best looking fonts for logos

Vida Loka is a charming display typeface developed by Olga Karpushina and Alexei Vanyashin. The curling styles in the font make the font playful yet exquisite.

If you’re aiming for aesthetic prowess and a touch of playfulness in your corporate logo design, you can try combining Roboto with Vidaloka.

Rock Salt

 best fonts for modern logos

A Tiki revivalist named Squid decided to indulge his agelong fascination for hand-lettering resulting in the creation of Rock Salt. Inspired by comics, toys, and packaging from his youth, Squid used felt-tip makers to create a deeply personalized and intricate aesthetic.

When mixed with Dancing Script, Rock Salt created a complex hand-drawn logo design bustling with energy and compassion.


best text fonts for logos

Glober is a typeface popular for its excellent legibility through its case-sensitive punctuation and board range of language support.

The cozy-appearing font is a classical font that makes it an outstanding geometric letterform. You can perceive tenderness in its clean outlines and optimized spatial awareness, making it a perfect font for technical and trendy brands.


 best fonts for fitness logos

When you can’t quite put a hand on which font to use to depict your brand personality, try out Canilari. Its thick and crude strokes make it great for a variety of contexts.

Canilari is a strange font fit for out-of-the-box designs. It is strange because it’s hard to place where it fits precisely in the context of typographic history.

Ostrich Sans

 best modern fonts for logos

The aptly named narrow sans-serif font is a tricky one to use. Its smooth rounds and very long neck make it an excellent statement font. If you want to shout politely, OStrich is an ideal font to use.

However, we say it’s a tricky one to use because it’s currently only available in uppercase lettering. But it’s great if you want to make a long-lasting statement.

Abril Fatface

 best business fonts for logo

Inspired by 19th-century heavy tilting fonts used in British and France for advertising posters, Abril Fatface is a part of the April font family designed by TypeTogether. Tilting faces point to legibility and show immense details. As such, the thin serifs, clean curves, and refined touches of Abril fatface don’t only show meticulousness but also point to elegance.

You can choose this font for your logo if you offer bespoke or detail-oriented services.


 best fonts for sports logos

Rufina is a highly stylized stencil font with artistic character breaks that looks like a puzzle. Its classic stencil design style makes it a highly coveted modern typeface used to exude creativity.

Consider Rufina if you own an art-related business or want to include an artistic sensibility in your logo design.


 best fonts for medical logos

Would you be using a lot of printed merchandise in your business? This 2014 font family is perfect for its legibility.

Designed by Svet Simov, Ivan Petrov, and Simon Svetoslav, Panton has rounded shapes that lend a soft edge to the classic grotesque style.

The font family alone has up to 34 typefaces and 26 wights, making it open to different experiments. Use your imagination.


 best google fonts for logos 2022

Named after its creator, Rosemary Sassoon, the font was designed primarily for children’s books. Since its creation in 1995, Sassoon’s boasting curls and swoops have been associated with playfulness, imagination, and creativity.

Consider this font for your logo if you’re a family-friendly or children-oriented brand.


best fonts for tech logos

Adrian Frutiger created a circle-oriented typeface with the intention of having a font open to more organic interpretations and flexibility, even in different colors. Since its release in 1988, the sans serif geometric font has been improved to include a wide range of width, weight, and features.

Andale Mono

 best adobe illustrator fonts for logos

Are you running a high-tech brand? Check out Andale Mono for your logo design.

Steve Matteson created this sans serif font as part of a joint project for IBM and Apple. The font has an exquisite monospacing style that makes the characters legible.


 best professional fonts for logos

A highly-stylized, thick, and futuristic font, Horizon gives an avante-garde vibe. The font is based on some signage and props from the Star Trek series.

Horizon has a unique charm that makes it a highly versatile font for logos. You can find it in different styles, from light to medium, bold, and light italic.


 best free fonts for logos 2022

Designed by Jeremy Dooley in 2013, this slab serif tends to exude elegance, unlike its peers. Its thin weights and contrasting strokes alongside its polished, geometric shapes and balanced spacing make the font perfect for high-end, modern, and sophisticated brands.


 best fonts for logos business

The brainchild of a graphic design thesis by Isabella Ahmadzadeh, Napo is used for both display and body copy. This font was adapted into four weights – light, regular, bold, and extra bold).

Are you creating a multilingual logo design? This font pairs well with Leon, a modern wide sans serif type family.

Variane Script

 best fonts for text logos

A clean cursive font, Variane Script, was designed by Boy Moch Tomi. Unlike many scripts, this typeface has a more legible appearance, making it fit for chic, professional-looking logos.

 best fonts for real estate logos


Designed by Mika Melvas in 2011, this vintage brush script supports over sixty languages. In addition, it has excellent kerning that makes it tasteful and legible, preventing it from looking overly complex.

Consider this font when creating a sophisticated brand as it is fit for magazine headers and product packaging.


 what are the best fonts for logos

Revista is an exceptional stencil typeface that exudes the elegance of a classic serif font. Designed by Paula Nazal Selaive, Daniel Hernández, and Marcelo Quiroz, the font gives a grounded, stylistic vibe that makes it ideal for your fashion-oriented logo project.

Revista is the font to try out if you’re building a trendsetting business.


 best fonts for construction logos

Inspired by calligraphy, Fernando Diaz intended to design a font that could serve the multipurpose of long and short texts without disrupting legibility. Hence, he created Fenix.

Fenix’s rough strokes and sharp and edged curves give the font elegant readability. You can use this font to evoke a traditional and classical vibe in your logo design.

If you’re considering font pairings, Fenix pairs well with Raleway as the main font. You can also pair it with Dosis, Open Sans, and Exo.


 best fonts for gaming logos

Inspired by the works of Ukrainian-born and Paris-raised famous 20th-century poster designer Adolphe Mouron (Cassandre), the brush font is iconic in Art Deco.

Cassandre’s works are popular for depicting modern luxury transportation and glamourous, thus, the designers of Cassannet pay homage by creating vintage typography stylized to convey motion, luxury, and exquisiteness.


 best organization fonts for logos

While Baltica has the characteristics of a slab serif, its strokes make it look very similar to a simple sans serif. The capitals have a wide width and are bracketed, giving the font a signature look that sets it apart from other slab serifs.

If your brand personality leans towards trustworthiness and traditional values, consider using Baltica in your logo design.

Odibee Sans

 best fonts for letter logos

Oh-dee-bee is from the abbreviation ODB which means one day build. Odibee Sans is the brainchild of James Barnard’s ambitious project to complete an entire character set, numbers, and basic glyphs in 24 hours.

This font pairs well with monospace fonts. Consider this logo font when designing an intelligent, whimsical, and ambitious logo.

Grenale Slab

 best word fonts for logos

It’s hard to notice, but Grenale Slab has similar characteristics as the Sassoon. Its whimsical curls and simple but vibrant elegant form make it ideal for great storytelling and playful aesthetics in high-end branding.

Choose this font if your business is related to gardening, health, information, and storytelling.


 best fonts for logos illustrator

A contemporary typeface launched by Andrew Paglinawan in 2008, Quicksand is a display font with geometric shapes as its core foundation hence its rounded terminals.

Quicksand works well with Prensa to give a warm and inviting vibe. Its appearance makes it ideal for flexible, breezy brands.

ITC Lubalin Graph

 best illustrator fonts for logos

A font full of vibrance, ITC is a standout retro font with striking characteristics. For example, the sweeping tail of the uppercase Q, the asymmetrical upper serif of the A, and the steeply angled elbow on the small ‘e’ are all unmissable,

The IBM logo, designed by Paul Rand, uses a heavier version of this typeface. You can choose this font for your logo if you want to create an unforgettable and energetic brand identity, especially if you have Q in your brand name.

Bambusa Pro

 best handwritten fonts for logos

Script types used to be too complex for digital capability for decades because they pushed the envelope of character lengths too wide, making them unpredictable. For example, you can’t be sure where one character ends, and another one begins. However, as font tiles evolved, there have been new methods for making each character connect properly.

Choose this font to convey a natural, beautiful look like in organic skincare.


 best fonts for school logos

A modern sans serif, Dileto is a luxurious and beautiful font suitable for stylish brands.

Dileto is suitable for high-end branding as it would look beautiful on your branding materials, posters, business cards, and banners.


 Veera font for logos

A great font for minimalistic logos, Veera is a serif typeface that includes four weights. The font is beautiful with a modern look which makes it ideal for home decor, spa, and cosmetic businesses.


 Designors font for logos

Providing a freestyle and street style in your logo designs, Designors is a stylish font fit for versatile design projects.

The font supports multiple languages in different cases to make your design blend in naturally. Consider this font if you’re creating a women-themed logo project.

Nottokio Quoteable

 Nottokio Quoteable font for logos

This logo font gives an authentic and creative feel to logos. It has a handcrafted characteristic that makes it fit for signature-styled logo designs.

Also, if you’re looking for great web typography for your restaurant, food, or hotel business, this is one font you should try out.


 Ransom font for logos

A racing technology font, Ransom is ideal for different tech projects. The font was specially designed to add aesthetics to tech and sci-fi projects to make them stand out.

If you’ve tried several other fonts and can’t just get a hold of one to fit your tech business, try out the Ransom Technology Font.


 Invasible font for logos

A futuristic font, Invasible is a normal and inline display with over 300 glyphs and two different styles. The font is suitable for calm, futuristic, and technological brands.

Invasbile is also ideal for sci-fi, art, vintage, and science logo projects with minimalistic touches.

Krona One

 Krona One font for logos

Designed by Yvonne Schüttler, this sans serif type was inspired by lettering from early 20th-century Swedish hand lettering posters. The font is designed in low contrast and a semi-extended style which makes its legibility excellent, attractive, and memorable.

This font is ideal if you’re creating a chic, minimal logo, whether on a small or larger display.


 Univers font for logos

Univers was one of the forerunners of creating a consistent font family with typeface styles. The font family includes a wide range of widths, weights, and positions. Desiring to create fonts that weren’t purely geometric fonts, Frutiger, the designer of the font, made this font strike balance between thick and thin strokes, avoiding perfect geometry.

The attention to detail that went into creating the font makes it one with deep nuances. The eBay logo, for example, portrays personality. Each character in the logo brings delightfully unexpected features to the logo with different stroke variations.

Choose this font for your logo if you want to create a universal appeal for your brand.


Cardo font for logos

Are you creating a classically-focused brand, especially an academically-oriented one?

Created by David Perry, Cardo was created to fit the need of Biblical scholars, classicists, medievalists, and linguists. Being part of the large Unicode font, it is ideal for designs that need a high-quality Old Style font

When considering font pairings, in your logo, Cardo goes well with Roboto or Aileron.

FF Meta

 FF Meta font for logos

Spiekermann designed FF Meta to be the contrast of Helvetica – while the latter is more rigid, the former is curved and fluid. FF Meta has an unusual visual rhythm that is striking and easy on the eyes.

The interesting part about the font is what it became popular for. Rather than be the opposite of Helvetica, it was considered the Helvetica of the 90s. It is unmissable in the Herman Miller and The Weather Channel logos.

If you’re a Helvetica enthusiast but would love something fresh and slightly different, this would be an ideal logo font.


 Exo font for logos

Nataneal Gama designed Exo on his journey to deepen his less in the sea of typography. You can use this font to exude a technological and futuristic vibe.

Exo is a geometric and contemporary font that can help you convey a masculine personality and is versatile font suitable for your modern logo design.

FF Blur

 FF Blur font for logos

We know we’ve talked about the importance of legibility in your logos earlier. So why add a blurred font to the list of best fonts for logos, right? It’s something about the transformations in the 1990s.

In the 1990s, there was a decreased interest in legibility, and then also came computers. These trends enticed modern brands. Hence, Neville Brody created this font to embody the trends,

FF Blur is an interesting of Akzidenz-Grotesk created using the Photoshop blur filter thrice to create three corresponding weights. While the result is not exactly readable, the font has a strange, exciting look suitable for brands that want to convey an out-of-box, eccentric personality.


 Foco fonts for logo

Reinvigorating the interest in legibility, Foco is a unique font that experiments with the balance between slow corners with wide radii and soft corners with quick radii.

The character spacing and weights make it great for conveying personality and creativity. It also has great legibility that makes it suitable for multipurpose, whether as the main font, subtitle, or tagline in your logo.


 Posterama fonts for logo

“A journey through space and type!” – This is what the Posterama font family promises, as it contains 63 fonts. The font touches on Art Nouveau, the 1913 Exhibition of Modern Art, the Armory Show, the Art Deco period, and more.

Each face of the Posteraa font family has unique characters lending them to a myriad of uses, especially when you’re dealing with artistic brands or referencing artistic periods from different eras.

Rational TW

 Rational TW logo font

The TW in Rational TW is a shorthand for “typewriter,” making it obvious that the font is the typewriter addition to the Rational font family. The monospaced font is said to be a combination of elements from Swiss and American gothic with modern aesthetics.

Extremely legible, the font is great for computer-related businesses or brands that are targeting design nerds.


 Munich font

Designed by Bang Toyib and available in uppercase, this minimalist font is ideal for logos that want to pack a punch. It is also perfect if you want to exude a romantic and charming vibe in your logo.

Try this logo font if your brand name has a Q or a Z because of the unique stamps that the characters carry.

Want to learn more about logo designs? Check out this article on how to make a logo.

Bottom Line: Let Your Logo Font Speak for You

Now that you have a much better understanding of typography styles, you should be able to make informed decisions for your logo fonts. Start experimenting with different logo fonts till you arrive at the perfect one that aptly captures your message.

Remember, your logo design is one of the first things your audience notices about you before making an impression.

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September 26, 2022
10 min read
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