How To Create An Amazing Infographic Design?
Infographic design: Overview
You intend to spread the data and knowledge quickly and clearly. But here’s the challenge, the Internet has bootstrapped itself as a place where you can easily publish your content. You can see an unending sea of information which includes your competitors too!
This calls for the infographic – A clipped compound of images and information to represent a message fast and efficiently. You know that content is the king on the market and nobody likes to read blocks of texts on the Internet. Hence, you use visuals to share the same information.
Interestingly, brain science states that we are 90 percent meant for visuals. You only remember 10 percent of what you’ve read. The rest of the brain processes visuals faster than texts. Make your customer experience effective with an appealing infographic.
Mistakes to avoid while designing the infographic
Here are some don’ts you must follow to avoid lackluster and rejection –
- Don’t be pushy to buy
- Don’t be a copycat
- Don’t forget your target audience
- Don’t make it too hard to understand
- Don’t be superficial
- Don’t chatter
- Don’t make it too predictable
- Don’t stay silent
- Don’t keep it too long
- Don’t choose bad fonts
1. Don’t be pushy to buy
You don’t have to spam the internet with your products/services. Nobody is asking about your product out there. Instead, show them your industry updates or share relevant content that is trending to educate/entertain the customer. Remember – Business is never about you because the customer is the king of the market.
2. Don’t be a copycat
Be unique. It’s okay to get inspired by other successes and failures. But create your distinct image to stand out. You can do this by having your style, text, headline, and color board. Maintain your ideas for infographics for future references and quotes that intrigues you.
3. Don’t forget your target audience
Designing infographics is not just about making people buy what you are selling. It also matters to create what they love. Imagine things the audience is looking for and how you can help them in finding it.
4. Don’t make it too hard to understand
Your goal should be to make them know in simple terms. Break a long sentence into small pieces to give viewers clarity on what you are saying. As long as the infographic is simple, your audience will remain focused.
5. Don’t be superficial
Dive deep and give your audience comprehensive information. You may have to put extra effort into the topic. Nobody will connect if your idea is vague. Do the groundwork before designing your infographic.
6. Don’t chatter
Your statistics are valid, but they don’t define infographic as a whole. Think outside the box and say what you want to say. Your audience will get bored if your design is all about statistics.
7. Don’t make it too predictable
Do you want viewers to see and throw it off? Keep some element of surprise for the audience. Giving all the information at once will not build curiosity to learn more. Draw people’s attention with unusual facts and angles.
8. Don’t stay silent
You cannot go viral in a blink of an eye. It requires time and commitment. Find out the blogs and places your audience is visiting. Based on the finding, place your infographics. Optimize the size as per the platform’s requirements, and don’t stop yourself from promoting it.
9. Don’t keep it too long
Your viewers’ attention span is just 8000 pixels. If you go beyond this, you are at the risk of losing your viewers. Use a compression tool to resize your infographic before sharing it.
10. Don’t choose bad fonts
Don’t go with all the fonts you like. Limit yourself to just two and make it readable. Have large sub-headlines to give an order of importance. Here are a few tips to get you started – If you are new to typography, stick to the primary fonts: There are categories of fonts – serif, san serifs, and display fonts. Quickly, you can identify them from the pool of fonts. Serif fonts have a small line or stroke attached to the letters. The small attachment is called ‘serif.’ The typical example of this font type is Merriweather and Times New Roman. These fonts are easier to read in the vast body of the text.
In San serifs fonts, you’ll find small lines attached to the ends of letters. Popular fonts in this family include Roboto, Helvetica, and Arial. You can use these fonts for section headers, captions, lists, and titles in your infographic.
Display fonts are playful, and they have a unique appeal attached to it. Sometimes they are cursive or funky for specific designs. You can use them to set the mood and theme. You use them to arrest the audience’s attention. Some of the common types of display fonts are Lobster and Unica One.
There are two more things you have to look into –
- Match your theme with your fonts: What is the tone of your topic? If it’s data-centric, be more professional and avoid exaggeration. You can be cartoonish when you are designing for kids. When you select a particular font theme, you give your readers clarity.
- Select a suitable font palette and stick to it: You cannot use fonts however you want. Set your font size, color combinations, and fonts to establish yourself. By sticking to a font palette, you can be consistent and improve the aesthetics of your design.
Why should you follow these steps?
Words can be powerful, but photos pack a hefty punch. They have an ocean of meanings in just one glance. You should practice infographics because it simplifies the content for the brain to understand. This is why you can use it in branding. All you need is strong content to back up your design.
Are you wondering how it’s useful in branding?
- Make your extensive marketing statistics clear and compelling.
- Create your brand identity
- Bring your data-driven content to life using facts and figures
- Create infographics because you can share it easily
- In a fast-paced culture, it’s quick to understand
- Make ads with the help of infographics
- Talk to your customers with infographics videos
- Infographics are long-lasting and can be used to build links and drive traffic.
Finally, start the fantastic infographic design with all you’ve learned.
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