If you are reading this then you are aware of the significance of graphic design and its impact on marketing. If you have come across this article by accident, then let me explain why this is a very important topic. Graphic design is incorporated in every industry and is an important tool in the field of marketing.
From designing a logo to its placement and branding, designers are required. Though designing is purely a work of creativity and perspective, there are certain do’s and don’ts to avoid failures or bad designing. However, these do’s and don’ts do not work for everyone all the time.
65% of senior executives in the marketing field say their brand goals are communicated through visual content.
46% of people in the marketing industry feel photography helps their marketing.
80% of people are interested to read a content with colored visuals.
It is very important for us to keep up with the latest trends. Either be it the fashion industry or the design industry, a trend is something that is popularly liked by many people. So, it satisfies a larger audience by innovating and inventing itself every time.
Now let’s a take a look at the designs that have been trending for the past 8 months.
Colors are an important part of the design industry as well as the marketing industry. Color theory is an important phenomenon that has a psychological effect on a consumer. Color theory suggests that certain colors evoke certain feelings among human beings. For example, the bright red color depicts passion, anger, love etc. It is also related to time. Casinos and Fast food centers will use red background mostly.
Vibrant and bold colors are back with a bang in the industry. Designers are trying around different things with colors like merging two or more bold colors.
Since, ads, illustrations and logos of brands, products or services are filled in every nook and corner, each company is trying to stand out from the rest and grab the attention of the audience through vivid colors.
Usage These logos are made of vibrant colors.
It instantly grabs the attention of people.
Kids usually like bright colors.
Many colors are used in a single design to denote diversity.
The color gradient is the subtle change between colors that enhance the design element. This usage of the color gradient was an old design technique that has found its way back now. People also use the term color transition instead of the color gradient.
Many brands, organizations use color gradient in their logos. One well-known example is the updated Instagram logo
Usage Gradients are used between two colors for smooth transitioning.
It mimics depth in a design.
It also represents realism in the image.
Single color design
An image or material designed using only a single color is called as single color design. These designs are usually made in 3 Dimension in order to escalate the product or brand that is being advertised.
Usage Using a single color doesn’t allow the audience to deviate from the message that we are trying to send across. But remember, choice of color is very essential in these types of design.
Typographies were a huge trend in 2017 and it still continues to be in the top position. After the integration of typekit into design softwares, designers have the freedom to experiment and explore different fonts and typography.
The designers have immense opportunity to feed their imagination and creativity by incorporating and excluding design elements in a typeface. Different types of typographies convey different messages. Some of them are mentioned below.
It showcases the true ability of a designer. It is the technique of cropping up certain parts of the fonts for visual aesthetic yet delivering the right message. This typography when used in the right manner ticks all the boxes.
It aims to represent that we don’t need complete characters to understand the whole meaning.
It depicts that art is beautiful even when it is incomplete.
It also shows that we don’t have to explain everything to the viewer.
It is a disorderly placed typography in a broken layout. The chaos in the typography is aimed to approach the consumers in a more naturalistic manner. This follows the principle of ‘Beauty is in Chaos’.
This type of designs are often seen on book covers.
This design denotes that imperfection is common.
Real Life Elements Typography
It is the technique of portraying real time objects as letters. It sends out the message loud and clear. It also helps the viewer connect with the message in the graphics.
These designs are used when the brand or product wants to depict their bond with people.
It depicts realism.
It is not the conventional typography that gives a professional look rather it is the unpolished version or a real hand drawn design turned into a logo. It would be suitable for services or businesses trying to look friendly and informal with its customers.
When a brand wants to showcase themselves as an informal one.
It eases people into liking their brands.
Negative Space Typography
It is the combination of typography and negative space. Here, the words appear like it is torn from an existing image. The elements that are on the back appear on the front.
This represents that things that look ordinary aren’t ordinary after all.
This is also used when a brand or company wants to represent their brand name or goals in the logo.
This one is sure to grab the attention of people. Serif font is making a greater comeback and the letters go bigger and bolder. It is also called as maximalism.
It is often used in design to make a shout out to customers.
It represents that some big event or store or brand is starting.
It also denotes retro and classic.
Double exposure Duotones
You might be aware of Double exposure and Duotones in design but a combination of these both are the new trend which graphic designers utilize to give a modern, minimalistic yet sophisticated twist to a basic design or image. Double exposure Duotones are basically two same or different images overlapping one another. You can either go with monochrome or double light depending upon the effect you need.
It is used to denote different characters of the same person such as the physical appearance and the internal mindset.
With a lot of updates and innovate features every minute, it is hard for marketers and advertisers to catch the attention of people. Responsive and flexible logos is an interactive way to gain a customer. Lots of brands and companies are redesigning their logo in a non-complex manner to reach a larger crowd. If you are a company who is very much interested in redesigning your logo, you can approach us at Spiceblue
It is used for brand identity in various devices.
It also denotes that the brand is interactive with its customers.
Bringing Back 80’s and 90’s
Color Schemes, geometric designs and patterns are back with a bang my friends, for, the millennial generation is the consumer as well as the developer. Many designs are being inspired from retro’s illustrations, curvy lines and pastel colors.
To represent vintage.
To denote childhood.
It also depicts fun and joy.
It is basically turning a perfect image or design into a flawed one. Yeah. You heard it right. Remember when your television is not receiving proper signal and the channels either merge or blur which irritates your eyes, now that is what we call as glitch effect. Though it may sound like a questionable trend, it is a great attention-grabbing tool.
It can be used to denote flaws and imperfections.
It aims to create an illusion effect.
It is often used to represent a character or thing that might be in confusion.
The ruined effect is used to distort the visual aesthetics of a good image. It is named so because it is intentionally ruining the composition of a picture. The designers have incorporated modern art into designing and have taken it a step ahead.
It is often used in book covers or posters to convey a serious message.
It can be connected to the psychological mindset of a person.
Augmented reality is the visibility of elements in a phone or camera which isn’t existing in the actual world. Pokemon Go would be a great example of this. Designers are trying to bring AR in to make the customer more engaging.
Designing or depicting a 3D object in a 2 dimension is called as Isometric design. Designers are merging a 3D illustration into a 2D design to give a minimalistic view.
It denotes reality.
It depicts minimalism in art.
Illustrations are a great way to express a designer’s mindset, views and creative talent. It can never go out of style and custom illustrations are quite a catch. Though illustrations over digital art are the new trend, it is actually quite a task for a designer, but if s/he is an artistic person then the picture would be top on different levels.
It is used to denote a fantasy.
It is used to represent things that doesn’t happen in real life.
It is also used to depict satire.