Unboxing the blog media kit to boost your brand
If you’re a content marketer, you must have used a media kit to pitch your blogs. You’d probably want your blog on the search results. But, sometimes, the outcome is not favorable. “What went wrong?” or “Is the content bad?”- are some questions you ask yourself.
Hang on; no matter how many blogs you churn out, the Google algorithm keeps changing. It makes blog ranking tricky. You have to compete with other brands in your niche to be on the first page.
Is it possible to optimize your blog when google keeps rolling out updates nine times a day? Yes, you heard it right! Google does that because there’s a flood of content on the internet. It also does it to avoid duplicity of content. Indexing your content in six months involves an intelligent SEO strategy.
One of the easiest ways is using a media kit your pitch your blogs. When you’re building backlinks, it comes a long way. Using a media kit, you can let the prospects know your intentions of collaboration.
A media kit has all the information about your blog and social media presence. You also provide options for collaboration, such as prices and benefits. The way you present your pitch speaks volumes about your brand. To cut short, you can thrive at blogging with a media kit.
Let’s unbox the blogging media kit.
- A short description goes a long way: Brief yourself and your blog. Don’t pitch as strangers. People like to know you to foster the relationship. If you ghost around, they might cut you off. Don’t lose your prospects over misconceptions.
Reach out to them with details. Include your age, topics, information of interests, and audience’s interest. For instance, for a weekly health portal, you should pitch with health content.
Become personal! Increase relatability with your content to connect with the people. Nobody likes preachy posts. Do you want people to skip you for another’s post? Be a silent salesman. Your simplicity can make them say – “hey, your content is a perfect fit for us!”
- Multimedia covers it all! Nothing causes boredom than a chunk of text. Create some variation in your content with multimedia. Before you pitch the post, break down your blog post. Select the right title, body, and keywords you want to target.
A well-planned media kit reveals the kind of audience you want to reach through the blog. It also gives a glimpse of what you want to offer. Whether it’s a video, images, GIFs, or infographics, insert what fits your content strategy.
Anytime, quality beats quantity.
Use multimedia in your kit to create breathing space. Pique your readers’ interest with images, videos, maps, or infographics. If you’re starting fresh, don’t just introduce yourself. Enclose a picture of yourself and the logo to build trust. It shouldn’t be a selfie that you took on your smartphone.
- Statistics speak volumes. It’s about the results. People are interested in what you do to collaborate with you. Show them the statics to visualize your work. You can paint the picture of your turnovers, social media subscribers, views, visitors, and loyal customers.
Your audience size, demographics, age, gender determines your reach. You can’t provide the details of your profile with the least followers.
If you’re a fresher, show your growth and mentions. Because that’s all you have, and it’s understandable. Suppose, in a month, your Instagram followers grew drastically. It shows your brand is on the move.
- There is more than one way to connect. There are tons of creative ways to collaborate. Don’t restrict yourself to limited options. Doing something out of the box is possible. Here are some of the basic options:
- Sponsored posts
- Sidebar ads
- Social media promotions
- Product reviews
- Swipe ups
- Gift influencers
You can have unique ideas for collaboration. You can do whatever works for you to pitch your blog. There’s no hard and fast rule. The market is always open to people who are original and creative.
Also, don’t forget to quote your price associated with each collaboration option. It helps brands decide on a reasonable budget.
- Word of mouth speaker louder! What is your happy customer talking about you? Tag testimonials or post collaboration along. It can be the brand logos you’ve associated with or a case study with campaign results.
Testimonials amplify your visibility. It’s useful for customer acquisition and growth. Whether it’s B2B or B2C, the daily dialogues affirm your product. For example, when brands search for you, they look for your past experiences. When they find people vouching for you, they start having confidence in you.
Collaborators look for credibility. The experience you give to your prospects over time develops trust. Gradually, you become a part of their everyday life. Like how you don’t stop yourself from talking about your cafe experience as a customer, your customers do the same.
Keep the testimonials at the forefront. It should pop out when you’re pitching your blog. If you have contributed to another prospect, try to include their review in your kit. Your work will speak for itself.
- Help them get back to you. A perfect pitch has a start and finishing point. The end is the call-to-action. Provide contact details to help brands communicate with you.
People think that blogging is an old school marketing tactic. But, contrary to people’s beliefs, it packs a punch. It’s a vehicle to transport your content far and wide. In marketing, whether you own a blog or write for a brand, guest posting helps you go beyond the fuzzy strategy.
Before diving in, here’s the meaning of guest posting –
Guest blogging/guest posting is writing content for generating backlinks. It’s a link you get from another website. The style for writing a guest post is the same as blogging. It’s a great way to attract visitors to the website. Using the external link, you can boost your domain strength.
How to go about it?
Here are the four easy steps to get “YES.”
- If you’re in the blogging game, play it fair. Nobody likes cooked up or duplicate content. There’s tons of information out there, and readers will like it if you’re real. Get into the depth of your expertise. You’ll get nowhere with superficial content.
- Map out the brands you’d like to pitch. Not all prospects will agree with your idea. Instead of cringing about why something didn’t work out, be open to new possibilities. Find ones that are meant for your business growth.
- Don’t mess with the brand’s policy. Every brand has it’s partnership policy. For instance, most of the brands wouldn’t accept if they find it spammy. Don’t circulate the same content over and over again. Before sharing the post, register the writing rules. It’s better to be safe than sorry.
- If you’re on it, nothing can hold you back. There’s enough to be different. All you need is sheer determination. Once you know what works for the brand and the readers, don’t stop yourself. A lot is waiting for you.
Blog pitching isn’t rocket science. Also, it can’t be made in a blink of an eye. Say goodbye to your inhibitions to go beyond the corporate walls. Go ahead and pitch your blog with a stunning media kit.