What Are Business Postcards? A Beginner’s Guide
Table of Contents
Business postcards are a powerful marketing tool. When used correctly, postcards can lead to a higher response rate and more sales. Custom Postcards are ideal for everything promotions, from inserts and prizes to direct mail and discounts.
“Direct mail marketing is not dead. With postcard printing, you can resuscitate your marketing efforts without overspending.”
According to the Direct Marketing Association (DMA), direct mail, like a custom postcard, have a higher response rate of 4.4% than email, with only 0.12%. In this blog post, we will take you through the basics of postcards, why you need them, templates, and how to make them.
What are Business Postcards?
Business postcards are small, printed cards used by businesses for various promotional and marketing purposes. They are typically made of thick paper or cardstock and feature eye-catching designs, branding elements, and relevant information about the company, products, or services.
Business postcards are an effective tool for direct marketing, as they can be easily mailed to potential customers, clients, or prospects. They can also be distributed at events, trade shows, or as part of a direct mail campaign. These postcards often include calls to action, such as discounts, promotions, or invitations, to encourage recipients to take action and engage with the business.
What Makes Custom Postcards Effective?
Not only are postcards inexpensive to create and distribute, but they also have a large audience. Therefore, postcards are more cost-effective than any other print marketing tool when utilized to build a targeted consumer base.
Since postcards are flexible enough to accommodate various forms of messaging, many businesses find them advantageous. For example, postcards can be used to inform potential customers about your goods and services and advertise sales and the newest marketing promotions. Additionally, they are helpful if you want to emphasize your website, welcome customers to your social media pages, or give them your phone number in case someone wants more information. Additionally, compared to emails, postcards are more likely to be recognized because they are physical.
Custom postcards have a polished appearance without the high cost, which also appeals to smaller businesses. They are a fantastic way to introduce a business, connect with customers, and maintain engagement. In addition, postcards are a great way for creative freelancers to show off their work to potential clients, such as graphic designers, photographers, and illustrators.
How to Make the Most of Postcard Marketing
Here are some ideas for successful postcard marketing:
1. Target Related Prospects
People who are or might be interested in your business should be on your subscriber list. Pick the correct prospects or specific demographic because a vegan won’t be interested in an all-you-can-eat steak.
2. Create a Campaign
A single postcard mailing won’t provide impressive results. Sending your customers postcards regularly will help them become familiar with your business.
3. Personalize Your Message
Projecting professionalism and establishing relationships with your clients is crucial. To establish a relationship with your customers, include a brief yet personal message. For example, send them a holiday greeting or a postcard wishing them a happy birthday on their special day.
4. Avoid Making Your Message a Sales Pitch
While you can mention deals and promos in your postcards, avoid making them the main point of your message. Postcards shouldn’t mark the conclusion of a sale but rather the beginning of the next one.
How to Design Your Custom Postcard
Have you yet to learn how to design your own custom postcards? These are your choices:
1. Online Design Tool
Get an online, built-in design tool if you desire a clean slate but have no prior experience with professional design tools. Start with a blank postcard design and go crazy with its many modification options!
The advantage of this is that most of these online design tools also help print your design. Some offer same-day printing options.
2. Postcard Design Templates
You may quickly filter the vast selection of design templates available from All Time Design by industry or style. There will undoubtedly be one that matches your personality! Did we mention that these are completely free to customize once a subscription is activated? You are aware now.
You can add your logo, photos, and personalized text.
3. Assign a Professional Designer
You can achieve this via various means. First, via freelance designers, design agencies, and unlimited graphic design services like All Time Design.
You can upload your design if you have worked on a postcard design. Then, upload the file to All Time Design and get it tweaked for better quality. Various formats are allowed, such as EPS, PSD, etc.
NOTE: Remember to set your artwork in CMYK with a 300 dpi resolution and a.125″ bleed size on each side.
What is Postcard Printing?
A cost-efficient and effective marketing tactic is postcard printing. They can be distributed by flyers or mail directly to your audience at events. Print postcards for your street marketing handouts, company announcements, special occasions, and more by customizing any design from All Time Design.
Being different from your rivals requires sending custom postcards. To help you get the most out of your postcard printing, All Time Design offers a wide selection of customization options for size, material, and coating. In addition, it can be customized to fit your branding and message. For example, you can request your design even in a compact size so you can print your postcards and give them away, or have them designed large so they immediately stand out when your customers receive them in the mail.
Utilize any postcard mailing services to reduce your workload and focus your attention on other crucial areas of your company. You can choose from one of our free templates and use design software to customize it, or you can upload your own design and communicate with an assigned designer from All Time Design. All Time Design ensures your postcards are precisely how you imagined them before you go ahead with printing.
Types of Business Postcards
Here are the three most prominent types of business postcards:
1. Standard Postcards
You can choose various sizes for regular postcards, ranging from 3.5″ x 8.5″ to 8.5″ x 11″. The most widely used and reasonably priced sizes are 4″ x 6″, ideal for sending out bulk announcements on a product launch or store opening, and the slightly bigger 5″ x 7″ for a more significant effect.
Choose various assortment of coating options to add luster and security. We advise uncoated or matte finish if you want recipients to be able to write on their postcards. Another excellent option for writing on one side is high gloss UV with an uncoated back. For standard postcards, many design firms provide same-day printing turnaround time.
2. Direct Mail or EDDM Postcards
Choosing the appropriate places is a practical method for local businesses to connect with their target market. The best thing about postcard campaigns is how simple it is to track and measure their effectiveness. The industries that use postcard mailing are restaurants, laundromats, real estate, and schools.
3. Premium Postcards
With All Time Design’s premium postcard designs, you can stand out from the mail with your promotions. Your postcards will reach a higher level thanks to our unique finishing techniques. With options for gold, silver, or bronze embellishments, you can add a touch of refinement to your design by printing metallic postcards.
Postcards with raised spot UV lift important design details by applying multiple layers of spot UV. For an exquisite, silky finish, you can also print Silk Postcards. These safeguard your design as it is distributed or mailed because they are water- and tear-resistant. You must utilize high-quality printing services to ensure the design stays sharp.
Postcard Shopping Options
There are several ways to shop for postcards. It’s important to know what postcard size, material, postcard dimensions, paper type, etc., before designing and printing.
Let’s take a look at a few options with special finishes:
1. Shop by Paper and Texture
Ultra Thick: These are bend-resistant 32pt paper stock and have a UV-glossy finish.
Linen: These slightly woven textures give your postcard a handcrafted look.
Pearl: They are luminous paper stocks that add an elegant sheen to any simple design.
Soft Touch: They come with laminations on both sides with an extra soft texture.
2. Shop Eco Business Postcards
Use post-consumer recycled paper and other non-traditional materials for a natural appearance and feel.
Kraft Paper: Made from post-consumer recycled paper with 17pt thickness.
Recycled Matte: 100% recycled paper stock with a smooth finish.
Bamboo: This comes in a high-quality blend of cotton and bamboo.
3. Shop by Shapes and Finishes
Embossed Gloss: This brings an eye-catching visual to your own logo or text for added depth and texture.
Foil Accent: This shiny foil surface highlights your logo or writing.
10 Free Business Postcard Templates
1. Free Postcard Template
2. Free Simple Business Template
3. Free Digital Marketing Company Agency Template
4. Free Sample Advertising Agency Template
5. Real Estate Template
6. Free Modern Hotel Template
7. Fashion Show Template
8. Car Wash Postcard
9. Travel Guide Postcard
10. Fundraiser Postcard
Get Your Business Design Today
Using vibrant colors and bold designs for your postcards is crucial to help your brand stand out. The text to be printed on the paper needs to look sharp also. These things could be a little complicated for non-designers with little or no knowledge of printing persons.
With its wealth of experienced designers, All Time Design will be your guide and designer. Leave it to the hands of their professionals to design quality postcards for your business. Your ideas and requirements are considered alongside their experience consulting or suggestions.
Choose a plan from $699 to $1999 and leave it to the hands of the gurus.
1. What are the Popular Postcard Sizes?
Standard postcard sizes come in the following sizes: 4″ x 6″, 4.25″ x 5.5″, 5″ x 7″, 5.5″ x 8.5″, 6″ x 9″, 6″ x 11″, 3″ x 4″, and 6.5″ x 9.5″. Are you looking for something distinctive? Additionally, All Time Design can create customized-sized postcards for your brand! Postcards that can be folded, as well as horizontal and vertical layouts, are all acceptable.
2. What Can I Use Personalized Postcards for?
Postcards today are about much more than just posting. They serve as a flexible canvas for various advertising and marketing purposes. Consider direct mail, menus, product info sheets, event handouts, and small prints for artwork. With All Time Design, you can discover the ideal business Postcard for just about any occasion because of the variety of paper stocks, sizes, and finishes available.
3. What are Safe Zone and Bleed?
All your essential components, including text, images, logos, and others, should be placed in the safe zone to prevent cutting them off when the postcard is trimmed to its final size. The portion that is cut off during the cutting process outside the safe zone is called bleed.
4. Can I print on Both Sides?
Yes. You can choose full-color printing or black-and-white printing to reverse your postcards. Most printing services will do this at no extra cost.
5. How Do I Get My Postcard Design Checked?
If you are on a subscription plan with All Time Design, you can upload your design to a designer who will review it before you print.