How to Work With A Graphic Design Agency
Planning new goals, keep tracking of the daily operations, closing more deals, handling finance, satisfying customers, and goes the list. Running a business is a tiring task. There is only so much a person or team can handle them every day. At times, it gets overwhelming even for those who have all the right tools to run a successful business. Instead of juggling between unending tasks, it’s always easier and more effective to outsource essential tasks such as branding to a team of specialists. You can focus on growing your business while your pro graphic design agency works to make your brand resonate in your customers’ eyes and lead to more revenue-generating opportunities.
Hiring a Pro Graphic Design Agency
1. Lower your marketing operating costs and ROI
It’s a well-known fact that good design takes time, expertise, and significant effort. Hiring the best graphic design agency in the market can help you save time and money since you don’t have to shell out on big bucks on design resources and expensive software. You can also spend your marketing budgets in a way that helps build a wider customer base.
2. Gives a professional outlook to your brand
A strong brand image is a must-have to convince your audience that you are better than your competitors in many ways. Your website, brochure, business card, or the infographic that you post on your social media pages creates a strong identity for your brand in the market. Since the professional graphic design team knows how to strike the chord with your audience by applying the right amount of typography, photography, colors, and illustrations. They can help you in creating a strong brand image and establish a loyal customer base.
3. Brainstorm New Ideas
Sometimes it is challenging to bring life to your ideas and even more difficult to bring in fresh concepts for your brand. Getting help from the visual story creators gives an edge to your challenge.
For example, you are running an ad campaign on your social media channels for your new product launch, and you need creative designs every day to notify your existing customers and reach new ones. Let’s say, the design agency you hired is already working on the social media creatives for their many clients. Wouldn’t that be easier for them to come up with some real quick concepts and provide you with fresh designs every day?
4. Create a first and lasting impression
A well-researched fact states that people recollect 80% of what they see, 20% of what they read, and 10% of what they listen. When you create a good impression among your targeted audience in the first few minutes, they will make an effort to find out more about your product or services.
Since one of the jobs of the graphic design teams is to present your brand in a more remarkable and unique way, you not only influence your audience in taking the desired action but also get a triumph over your competitors.
5. Attain consistency for your brand
“Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen,” says Jakob Nielsen, Principal at Nielsen Norman Group.
Consistency is one of the unbreakable rules of branding. When your audience sees the uniform color, font, and theme in your designs, it builds a sense of familiarity and trustability among them. Since the professional graphic design team knows which font to apply where and which color palette goes well with the theme, hiring one for your brand can help you build consistency and reliability among your audience.
When you see the white checkmark, the golden arch, the red “T” badge, or the apple symbol, you can tell which brand belongs to whom even with your eyes closed. They trust the brands and are familiar with what to expect from them.
Now that you know how advantageous it is to hire a professional graphic design agency let’s explore how you can find the right design agency for your business.
How to Find the Right Graphic Design Agency for your Business
1. Explore their portfolio
The graphic design portfolio is the first evidence you need to check to know if they are the right fit for your brand. It gives a glimpse of their past works to get an idea of their style and quality. If it boasts high-quality designs and the samples relevant to your niche, it is a good sign that you can entrust them with your design demands. You can also have a look at All Time Design Work here.
2. Check for their experience in your industry.
Some agencies specialize in certain kinds of projects. One that specializes in packaging designs may not be the best expert in website designing. You need to pick out the one specializing in your niche to get the result you are looking for. It saves both your and the agency’s time spent on research and explication.
3. Analyze the price
What is the total cost of the project? Are there any third-party expenses, such as stock photos, website hosting, etc., that I need to worry about? Will that all be included in the budget I am cutting out for the design team? Once you assess all of the available options, you can decide on which one fits the bill. However, the quality of the work depends on the price you choose to pay. The cheapest graphic design team can not offer the best designs for your brand.
4. Do the credibility test
Establish the agency’s authenticity and transparency before committing yourself with them. A well-established agency should have a decent website and well maintained social media pages by posting resourceful content at regular intervals.
Run a search patrol on their website, social media channels, and other review sites such as Product Hunt, Yelp, Foursquare, etc.. How do the client testimonies look like? Does it seem authentic and reliable?
You can ask for client references and engage with them to discover their experience with the agency. It would help you to get an idea of what you are getting into.
5. Count their experience
Experience is one of the main factors you need to consider while hiring a design agency. It impacts the way they handle your project. Hiring a new design team may lead to making rookie mistakes in your project and eating up a lot of your time and effort. Whereas, setting yourself up with an experienced design agency allows you to reap the benefits of their years of graphic design expertise. You can entrust them with your branding as they will guide you through the entire process.
There may be many factors influencing in choosing the graphic design agency for your brand. But at the end of the day, if they can do your job perfectly and like working with them, it’s all that matters.