8 Notable Color Trends to Use in Your Creative Designs This 2023
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Colors are one of the most important design elements that designers use to emphasize specific aspects of a design or evoke a desired emotion or mood in the target audience. Existing research by the Institute for Color Research revealed that people subconsciously assess an environment or product within 90 seconds of initial viewing, and 62% and 90% of the assessment are based on Color.
Whether intentional or not, Color adds meaning to the design. Using colors in your design can help express your brand value and spur emotions, so designers use colors selectively to create harmony, balance, and consistency. As creative design evolves, so does the application of colors in design change over time.
Following some of the most significant issues affecting people across the globe, such as climate change, global health issues, war and military conflicts, and criminality, designers are leveraging different color trends to create designs that help people escape their harsh reality.
What are the popular color trends for 2023? And How can you successfully incorporate those colors into your design? This blog will explore eight notable color trends to incorporate into your creative designs this 2023. Let’s get started.
What is a Color Trend?
A color trend refers to the prevailing and popular use of specific colors in various aspects of design, fashion, or other creative industries during a particular period. It represents the collective preference and influence of colors in a given time frame. Color trends can emerge based on cultural influences, societal shifts, technological advancements, or the creative vision of influential designers.
These trends often influence product design, branding, interior decor, fashion collections, and digital media. Color trend forecasts are made by experts in the field who analyze consumer behavior, cultural movements, and emerging design trends to predict the colors that will dominate the creative landscape in the near future. For example, three popular paint companies, including Sherwin Williams, Benjamin Moore, and co, named bright red as their Color of the year to add life and vigor to designs.
Following color trends can help businesses stay current, create visually appealing and on-trend designs, and connect with their target audience.
8 Amazing Color Trends For Design in 2023
Color trends evolve and change over time. Hence designers and individuals must keep up with the changes to enable them to create visually appealing and trendy designs.
We understand that finding trendy colors and the right shade of colors can be challenging, so we have researched and curated the eight most popular colors you can use in your designs in 2023 based on insights from industry experts.
Trend #1: Dark Sci-fi Colors
The dark sci-fi color trend refers to a color palette that is commonly associated with science-fiction genres, particularly those with a dark, futuristic, and often dystopian aesthetic. This trend that features deep and intense colors has taken center stage in contemporary design to create a sense of mystery, intrigue, and a futuristic ambiance.
Dark sci-fi colors are frequently seen in various creative mediums, such as movies, video games, book covers, and graphic design. The color palette often includes shades like deep blues, purples, blacks, grays, and metallic tones like gunmetal or silver. These colors convey a sense of darkness, depth, and a high-tech atmosphere. Using contrasting colors or neon accents can add a dynamic and futuristic touch to the design. Sci-fi movie posters are a great example of designs with dark sci-fi colors.
Dark sci-fi colors encompass a range of darker shades contributing to the genre’s aesthetic. Here are some common types of dark sci-fi colors:
1. Cyberpunk Neons
Vibrant and intense neon colors, such as electric blue, neon green, or hot pink, are often associated with the cyberpunk subgenre. These colors evoke a futuristic and high-tech atmosphere, representing the integration of technology into everyday life.
2. Deep Space Blues
Dark and rich shades of blue, like navy blue or midnight blue, symbolize the vastness of space and the mysteries it holds. These colors create a sense of depth and a cosmic ambiance, often used to depict futuristic spacecraft or alien environments.
3. Futuristic Metallics
Colors like gunmetal gray, silver, or chrome add a futuristic and industrial feel to designs. These metallic tones represent advanced technology, machinery, and the sleek aesthetics of a sci-fi setting.
4. Biohazard Greens
Intense and toxic shades of green, such as radioactive green or acid green, are associated with biohazardous elements and mutated or experimental organisms. These colors convey a sense of danger, bioengineering, and the presence of genetically modified entities.
5. Dystopian Grays
Muted and desaturated shades of gray, ranging from charcoal to ash gray, are often used to depict dystopian settings. These colors convey a sense of bleakness, decay, and a world on the brink of collapse.
Trend #2: Silver Chrome Colors
The Silver Chrome Color is a new trend that uses metallic silver shades with a reflective and shiny finish in design and aesthetics. This trend draws inspiration from the sleek and futuristic appearance of chrome surfaces. Silver chrome colors evoke a sense of modernity, sophistication, and a high-tech ambiance.
They add a polished and contemporary touch to various design elements, including graphics, product design, fashion, and interiors. In addition, the reflective properties of silver chrome colors create a dynamic and eye-catching effect, enhancing the visual impact of the design. Whether used as accents or as the primary color, silver chrome adds a futuristic and sleek aesthetic to create a sense of innovation and modern design sensibility.
This trend is prevalent in industries that embrace a futuristic or tech-oriented identity, such as automotive, electronics, and cutting-edge fashion. Here are three common types of silver chrome colors:
6. Classic Silver Chrome
This type features a bright, reflective silver shade resembling polished metal surfaces. It exudes a timeless and sophisticated appeal, commonly used in luxury branding and high-end products.
7. Gunmetal Chrome
With a darker and subdued tone, this variation adds a modern and edgy twist to designs. In addition, it has a grayish or bluish tint, often associated with technology and futuristic aesthetics.
8. Holographic Chrome
This type incorporates iridescent and rainbow-like effects, creating a shifting and dynamic appearance. It features a reflective silver base with prismatic patterns commonly used in digital design, packaging, and fashion to achieve a futuristic and attention-grabbing look.
Trend #3: Acidic Hues
The acidic hues color trend refers to the use of vibrant, intense, and often neon-like colors that resemble the appearance of acidic substances. These hues are highly saturated and have a bold and eye-catching quality. Acidic hues typically include shades of bright colors like electric lime green, fluorescent yellow, hot pink, and bright orange.
This color trend is known for creating a sense of energy, excitement, and playfulness. As a result, it is often used in designs aiming to capture attention, evoke a sense of modernity and youthfulness, or create a visually striking impact.
Acidic hues can be found in various creative fields, such as fashion, graphic design, advertising, and digital media, where they add a lively and dynamic element to the visual composition. Here are three common types of acidic hues:
9. Electric Lime Green
This vibrant shade of green resembles the Color of a lime or a neon-green highlighter. It is highly saturated and creates a striking and energetic presence in designs. Electric lime green is often associated with youthfulness, vitality, and a futuristic aesthetic.
10. Fluorescent Yellow
This intense, neon-like yellow Color is reminiscent of fluorescent markers or safety signs. It grabs attention and exudes a high level of brightness. Fluorescent yellow is commonly used to create a sense of urgency, draw focus, and add a modern, eye-catching element to designs.
11. Hot Pink
This bold and vibrant shade of pink stands out with its strong presence and high saturation. Hot pink conveys a sense of excitement, playfulness, and femininity. It is often used to create a youthful and energetic design vibe, particularly in fashion, beauty, and creative industries.
Trend #4: 70’s Color Scheme
The 70’s Color Scheme color trend refers to a palette inspired by the vibrant and earthy hues popular during the 1970s. This color trend draws from the retro aesthetics of that era, incorporating warm neutrals, earthy tones, and bold, saturated shades. The palette typically includes shades like mustard yellow, burnt orange, avocado green, deep brown, and rusty red.
These colors evoke a sense of nostalgia, warmth, and a bohemian vibe. The 70’s Color Scheme trend is often used to create a vintage or retro look in designs, fashion, interior decor, and branding. It adds a touch of retro charm and a nod to the cultural and artistic influences of the 1970s, bringing a sense of personality and character to contemporary visuals. Here are three common types of 70’s color schemes:
12. Mustard Yellow
This warm, rich yellow shade is reminiscent of the mustard color popular in the 1970s. It adds a vintage and retro vibe to designs, bringing a sense of warmth and nostalgia. Mustard yellow is often used as a focal point or accent color in the 70’s color scheme.
13. Burnt Orange
This deep, earthy orange hue represents the warmth and coziness of the 70s. It exudes a retro and bohemian feel, commonly used in fashion, interior design, and branding to evoke a sense of nostalgia and a connection to the 1970s aesthetic.
14. Avocado Green
Avocado green is a muted, earthy green shade that gained popularity in the 1970s. It is often associated with kitchen appliances and interior decor of that era. Avocado green adds a vintage and organic touch to designs, conveying a sense of retro charm and a connection to the 70s color scheme.
Trend #5: Warm Mediterranean
The Warm Mediterranean color trend draws inspiration from the vibrant and sun-soaked landscapes of the Mediterranean region. This color scheme captures the essence of coastal living, incorporating hues that reflect the Mediterranean’s natural elements and cultural influences.
It typically includes warm and earthy tones of the color wheel, like sandy beige, terracotta, golden yellow, turquoise blue, and deep olive green. These colors evoke a sense of warmth, relaxation, and the rustic beauty of the Mediterranean region. The Warm Mediterranean color trend is often used in interior design, fashion, and branding to create a serene and inviting atmosphere.
It brings to mind images of sandy beaches, azure waters, sun-drenched villas, and the timeless charm of Mediterranean architecture, infusing designs with a touch of coastal elegance and a hint of exoticism. Here are three common types of warm Mediterranean colors that imitate the natural world:
15. Sandy Beige
This neutral and warm shade resembles the Color of sand found on Mediterranean beaches. It creates a serene and calming atmosphere with a summery feel, reflecting the natural elements of coastal landscapes.
16. Turquoise Blue
This vibrant and vivid blue hue captures the essence of the Mediterranean Sea. It represents the clear and sparkling waters of the region, adding a refreshing and invigorating touch to designs. Turquoise blue with cool tones evokes a sense of tranquility and tropical vibes.
This earthy reddish-brown shade of the red family is reminiscent of the traditional clay pottery found in Mediterranean cultures. It exudes warmth and rustic charm, reflecting the region’s rich cultural heritage. Terracotta adds a sense of authenticity and a connection to Mediterranean aesthetics.
Trend #6: Ecstatic colors
The Ecstatic colors trend refers to vibrant, energetic color palettes that embrace bold and intense hues. This trend is characterized by the use of vibrant yellows, electric blues, fiery oranges, striking pinks, and other shades, often combined with contrasting tones to create a visually stimulating effect.
The Ecstatic colors trend aims to evoke feelings of joy, excitement, and enthusiasm. It is commonly used in designs that aim to capture attention, create a sense of dynamism, and convey a lively and vibrant atmosphere. This color trend is popular in various creative fields, including fashion, graphic design, and marketing, where it adds a sense of playfulness and an element of surprise.
The Ecstatic colors trend is all about embracing vivid and exhilarating colors to create an energetic and impactful visual experience. Here are three common types of Ecstatic colors
18. Electric Blue
This vibrant and intense shade of blue is reminiscent of neon lights and brings an electrifying energy to designs. Electric blue is one of the cool colors often used as a focal point or accent color in the Ecstatic color trend, adding a sense of excitement and dynamism.
19. Fiery Orange
This bold and fiery shade of orange captures attention and exudes warmth and vibrancy. It adds a sense of energy and enthusiasm to designs, evoking feelings of excitement and joy.
20. Hot Pink
Hot pink is a bright and vivid shade of pink that commands attention and exudes a sense of playfulness and liveliness. It adds a burst of Color and a youthful and exuberant vibe to designs, making a bold statement and creating a visually striking impact.
Trend #7: Undersaturated earth tones
Undersaturated earth tones are a color palette that embraces muted and desaturated shades inspired by natural elements. Unlike their saturated counterparts, undersaturated earth tones are softer and more subdued. In addition, they include neutral color shades like muted browns, dusty greens, faded oranges, and weathered grays.
This color trend creates a sense of tranquility, nostalgia, and a connection to the natural world. Undersaturated earth tones evoke a gentle, calming ambiance, often associated with rustic, vintage, or bohemian aesthetics. They are commonly used in interior design, fashion, and graphic design to create a sense of warmth, authenticity, and a grounded feel.
Undersaturated earth tones provide a subtle and organic color palette that evokes a sense of harmony and natural beauty in designs, evoking a serene and timeless atmosphere. Here are the three common types of undersaturated earth tones:
21. Dusty Rose
Dusty rose is a muted, desaturated pink shade resembling rose petals’ softness. Its slightly faded appearance gives it a vintage and romantic feel. Dusty rose adds a gentle touch of warmth and femininity to designs, often used in fashion, interior design, and branding.
22. Olive Green
Olive green is an earthy and muted shade of green with a gray undertone. It embodies the subdued and natural qualities of the earth, creating a sense of tranquility and harmony. Olive green is commonly associated with organic and rustic themes, often used in nature-inspired designs and eco-friendly branding.
23. Ashen Gray
Ashen gray is a pale, understated new gray shade with subtle brown or blue undertones. It adds a weathered and worn appearance, evoking a sense of nostalgia and a connection to the natural elements. Ashen gray is versatile and can be used as a neutral backdrop or to add depth and texture to designs.
Trend #8: Pantone Color Institute color of the year: Viva Magenta
This 2023, the Pantone Color Institute named Viva Magenta as its official Color of the year due to its joyous and powerful nature. The Viva Magenta color uses a vibrant and lively shade of bright red and purple undertones in various design applications. Viva Magenta is a bold and intense color that exudes energy, vibrancy, and a sense of playfulness. It is a standout hue that commands attention and adds a touch of excitement to designs.
Viva Magenta is often used as a focal point or accent color to create visual impact and draw the viewer’s gaze. It can be paired with complementary colors or combined with other bold shades to create dynamic and eye-catching compositions. This color trend is popular in fashion, graphic design, and branding, where it adds a modern and youthful touch, evoking feelings of joy, enthusiasm, and a sense of adventure.
Viva Magenta brings a lively and captivating design element, making it vibrant and memorable. Here are some of the common types of Viva magenta colors:
24. Electric Magenta
Electric Magenta is a highly saturated and vibrant shade of magenta. It is characterized by its intense and eye-catching nature, resembling the glow of neon lights. Electric Magenta adds a sense of excitement and energy to designs, making it a popular choice for attention-grabbing elements.
25. Deep Magenta
Deep Magenta is a rich and velvety shade of magenta with a slightly darker side and a more subdued tone. It exudes a sense of elegance and sophistication, offering a balance between boldness and subtlety. Deep Magenta is often used to create a luxurious and refined design look.
Fuchsia is a vivid and bright shade of magenta with a hint of purple. It is a lively and attention-grabbing color that brings a sense of fun and playfulness to designs. Fuchsia is commonly used to create a bold statement and to add a pop of Color to various creative projects.
How To Incorporate Color Trends in Your Creative Designs in 2023?
Incorporating color trends into your creative designs in 2023 can help your work feel fresh, modern, and visually appealing. Here are some steps to effectively integrate color trends into your designs:
1. Research and Stay Updated
Stay informed about the latest color trends by following design blogs, attending industry events, and exploring trend forecasting resources. Keep an eye on color reports and predictions from previous years to compare them to 2023 trends to ensure you’re incorporating the most current trends.
2. Understand Your Audience and Brand
Consider your target audience and brand identity. Analyze their preferences, values, and emotions you want to evoke through your designs. Select color trends that align with your audience’s tastes and resonate with your brand’s personality.
3. Experiment and Combine
Don’t be afraid to experiment with different color combinations and palettes. Mix and match colors from various trends to create unique and compelling compositions. Explore contrasting or complementary hues to add visual interest and balance to your designs.
4. Use Color as a Storytelling Tool
Colors have the power to evoke emotions and communicate messages. Utilize color trends strategically to enhance your design’s narrative or convey a specific mood or atmosphere. Consider the psychological associations of colors and choose accordingly.
5. Balance with Timeless Elements
While incorporating color trends is exciting, it’s important to maintain a sense of timelessness in your designs. Balance trendy colors with neutral or classic elements to ensure your work remains relevant beyond the trend’s lifespan.
6. Test and Iterate
Don’t forget to test your designs with real users or gather feedback from colleagues and clients. Iterate based on their responses to ensure your use of color trends effectively communicates your intended message.
By following these steps, you can seamlessly integrate color trends into your creative designs, adding a fresh and contemporary touch while staying true to your audience and brand’s needs. Remember that the goal is to create visually captivating, emotionally engaging designs and stand out in a competitive landscape.
Create Trendy Designs With All Time Design
All Time Design is a creative design agency with a team of dedicated professionals who excel in creating trendy designs. We leverage our expertise and passion for design to help you bring your creative vision to life.
Whether it’s branding, graphic design, or any other creative project, we understand the importance of staying current with the latest design trends. Our creative team has its finger on the pulse of the industry and can incorporate trendy elements into your designs to make them stand out.
Trust the All Time Design team to deliver high-quality, trendy designs that will capture your attention and impact your audience. Visit our website to check out our designs, or Click here to start your 14 days with a risk-free trial to get your trendy designs.