How designers can use Artificial Intelligence to maximize their creative potential?
“Alexa, play Despacito.” Alexa, do this. Alexa, do that. Unless you’ve been hiding under a huge rock, you already know who Alexa is and what she can do. Look at how Artificial Intelligence (AI) plays an important part in our daily lives. Even if you don’t know it, AI is probably already a part of your life. From playing your favorite song and ordering pizza to fixing an appointment at the salon and using Google Assistant, AI has played an active role in making things quicker, faster, and ultimately better for human beings.
To put things into perspective, when was it last, you had to go all the way to the electricity board to pay your bill? With the ease of a mobile phone and an internet connection, you can do it instantly at your home while enjoying your morning coffee.
It just doesn’t stop with that. If you’ve read enough articles or watched enough videos, you’ll know that AI has taken several industries by storm. Banking, healthcare, e-commerce, and border security are just a few of them. It is because AI is helping building relationships between humans and machines, which brings brands closer to customers. With the need for speed, accuracy, and convenience greater than ever before, marketing and product teams are under pressure. They have to generate great brand stories at an accelerated pace if they want to attract customer attention.
It is why AI and design go hand-in-glove.
The purpose of AI is simple – it’s to make things simpler and better. And this is no different when it comes to the design industry.
Artificial Intelligence can be a designer’s best friend
Artificial Intelligence unlocks a whole new world of opportunities for designers. Before that, the hype, which surrounds it, must be cleared. Designers first have to make their minds on thinking that AI is either a guardian angel to help them work miracles or one of the four horsemen of the apocalypse who may take away their income-earning opportunities. It is good to think of AI as augmented intelligence. Simply put, it will help humans become better designers.
The common thought among people when it comes to AI is that it will replace their jobs. But that is not the scenario. AI is dependent on the human mind to understand the whys and the whats of their functions. While they can perform simple and complex tasks, without human intervention, AI has a long way to go before automating a designer’s role.
Designers initially had to involve in a lot of intricate manual work while being creative, but thanks to AI assisting them, they can get more done in a shorter frame of time. It’s just not AI even machine learning, virtual reality, mixed reality, and deep learning are leaving a mark on the field of design.
AI and graphic designing: Popular usages
Remember how we used to queue VCD shops during our childhood to get our cartoon movie cassettes? The shopkeeper gives you the best suggestions which you rent, watch, and return. Now the times have changed so much that we started binge-watching on online platforms. Online streaming platforms like Netflix and Amazon Prime now play the same shopkeeper’s role giving you suggestions of movies based on your watch list. This is how far AI has come.
AI can be called a designer’s best friend as it works with designers to increase their efficiency and speed, making their jobs more manageable. They assist them in carrying out complex tasks more efficiently in their hectic days. AI’s power will lie at the pace in which it can analyze vast amounts of data and offer suggestions on design adjustments. The designer has the liberty to cherry-pick and approve the adjustments based on that data.
A fast design prototyping can be done with an AI design tool where all the basic sketches are scanned in and a few parameters to be followed are entered. Then the cluster of the established UI components works to output a prototype alignment with the company’s design team. A well-established company like Airbnb is already generating design components with production-ready code from wired frame hand-drawn sketches using machine learning and computer vision-enabled AI.
One of the beneficial parts of AI for designers is that they are put with daily tedious tasks such as product localization and creating the same graphics in multiple languages. Companies like Netflix are using the intelligence system to translate the artwork personalization and localization of show banners into numerous languages. Once the system reads the master version, customized and localized graphics are instantly produced. The designer has to check the graphics, approve or reject, and manually tweak them. Imagine how much time can be saved!
Brands that are getting AI and design right
Another great example is Nutella. It used an AI algorithm to generate several millions of unique packaging designs. This AI algorithm was taken from a database of dozens of patterns and colors to curate seven million different visions of Nutella’s graphic identity, with all of them having a uniqueness. All seven million jars were sold in a month.
Grid launched in 2014 is an AI incorporated design that has produced many web pages according to their sites. Though these sites have mixed reviews, we are clear on what it holds for the future. This type of designing is still at its infancy, but we can expect a vast growth in the future
Adobe’s Sensei, similar to Grid, is at its beginning stage as well, but it has got far-reaching uses. As Adobe is continuing to develop Sensei, we are more likely to see tasks being managed more efficiently and faster than before.
AI offers designing tools that help designers create winning designs faster by automatically refining a product’s design based on the other successful ones. It provides entirely new design alternatives and would also report why these would improve the number of users.
In AI, we trust – with humans, we achieve
The future of AI has a lot more to offer for designers. Looking into the world of VR, AR, and MR, there are enough opportunities to showcase just how creative they can be. For instance, AI can help designers build 3D VR worlds instantly. Once a basic design is provided with parameters, AI creates million numerous models based on which the designer could choose.
For Alexa to play your favourite song, you have to tell her to do so. But as far as design is concerned, the software already comes inbuilt with the necessary intelligence to cognitively think on behalf of the designer. So, instead of seeing AI as a threat, designers should maximize their potential by blurring the line between machine and human creativity. Of course, there is only that much a machine can do. At the end of the day, it is up to the designer to bring their creative instincts to make sure the job is done in the way it is supposed to. But with AI by their side, this job will get a whole lot easier.