UI vs.UX vs.Graphic design
In the age of bright and synergistic screens, design has a whole new meaning. While you produce designs each day, there’s a clear distinction between the different kinds of design. These designs are so similar yet different and often misunderstood as one. You, as a designer, have to clear this cloud on UI, UX and Graphic design to let the prospects make the right choice.
First and foremost, what’s a design?
Design is a blueprint of a product/service that shows customers’ perceptions. Your product’s appearance matters when it comes to making purchasing decisions. They form a perceptual thought for your product/service.
Here, in our blog, we share the three different design forms you must know before kick starting your next assignment.
What do graphic designers do?
Graphic designers attract viewers using images, color, fonts, typography and arrange elements in layouts.
They solve problems by designing a specific message and they are the best at convincing viewers. Whether it’s branding or running an ad, there’s a need for someone who knows the product inside out. There’s no one better than a graphic designer to convey about the product’s appearance. They know all about design principles. Professional designers are mindful of the colors, space, balance, hierarchy, lines and shapes, movement, contrast, pattern, etc.
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- Space: Good designers won’t try to fit in every design element. The design should have a breathing space to allow each element to stand out. They create that space to avoid confusion.
- Balance: After setting a layout, they give equal weightage to all the elements of your Graphic design.
- Hierarchy: Once the design is balanced, next important factor is the hierarchy. Designers lead your viewers to see the primary subject matter. They chuck out the unwanted.
- Lines and shapes: Lines and shapes are the foundation of a brand’s identity. Logo designing takes a lot of time because it has to depict the brand face. Whether the logo shape is rectangular/ circular/ square/ triangular, lines and shapes matters. Designers create a logo that customers can quickly identify.
- Movement: No one wants to feel stuck. The same goes for the customers. The viewer must be able to travel over a design with a pathway with ease. Element placement in a graphic design makes the audience feel the flow.
- Contrast: In the case of design, the designer uses contrast to celebrate the differences in the design. Contrast opens the door for comparison.
- Consistency: The key to building customer relations is maintaining design consistency. Designers apply uniformity in design to keep your brand alive.
Here’s the crux; use graphic design to presents things just the way it looks.
User Interface (UI)
Your brand is more than merely a logo for your business. Online customers want more of you. UI design primarily focuses on the digital arena. You must add interactive elements such as drop-down menus, form fields, clickable elements, animations, button styling, etc.
UI guides the customer through a product’s interface visually. In a digital-driven world, nobody wishes to lose their mind over a shitty design. But, if they don’t like the user engagement, they drop off. UI elements give an intuitive experience. There’s no room for users to overthink. Every business has a digital presence and all you need is an interactive business platform to stand out.
Role of UI designer
UI designers are responsible for human-computer interaction. Be it a car dashboard, computer, mobile app, video game, website, or virtual reality interface, UI designers make it happen. UI designs elicit the visual elements to a product’s interface. UI design makes the interface consistent, coherent, and visually appealing.
User experience (UX)
UX is the overall online experience for users. You design is centered around customer’s need. You solve problems related to products, business, content, and responses.
UX complements UI. You conduct competitive analysis, user interviews, persona creation, wireframing, heuristic analysis, and journey flows to determine customer behavior. Based on the analysis, the designer customizes the content.
Post a product launch, UX designers perform usability/pain point analysis to review the product. If it’s not worth it, the product is revamped for the final outlook.
UI vs. UX vs. Graphic Design
Design is not rocket science. All you need is a clear cut picture of what you are making and for whom. Keep these differences at the back of your palm and become the ‘jack of all’ designer.