What is an infographic?
There’s so much of visual-content out there that data is quickly becoming a differentiator! Let’s all agree, when you have the numbers, you would rather flaunt those than relying on long-sentences and complex technical diagrams.
But what is the best way of showcasing both critical data and great-looking visuals?
That’s where the world of Infographics comes in!
An infographic or information graph is a “visual representation of information or data”. They are a collection of charts, images, and minimal content to compellingly explain a topic that may be difficult to understand.
And when eye-popping color palettes, creative words, illustrated characters, etc., are combined, it creates the perfect infographic. More importantly, it can help you achieve your goal of being informative and engaging in a crisp and creative format.
Infographics help your content visually digestible, as well as help organize your information/data in an easy-to-read and process format. From a step-by-step manual to a study on an interesting topic, infographics is best-suited marketing collateral for representing your data in a way that pulls the customer closer to your brand.
65% of the world’s population comprises visual learners, which is one of the major reasons why infographics have been included in almost every marketing strategy by sectors across the globe.
Who are the people that use infographics?
Looking at the history of Infographics, it has evolved from being a purely marketing tool to a more sociable form of content that conveys critical or interesting information to the average person.
Wondering who are these people that use infographics? Well, we have curated a list of 5 professions that use infographics as a medium of communication:
1. Media Professionals
Media professionals use dynamic infographics such as graphs, charts, pie charts, tables, etc. to effectively convey the news to the audience and make sure that relevant information is consumed first by highlighting it using a vast color palette.
2. Job Hunters
Job Hunters use an infographic resume as it offers an opportunity to intermingle thematic visuals with your job experience and other information that stands out from the crowd.
Marketers use infographics to help retain the linkable website, and by making it visually aesthetic, it keeps the audience engaged.
4. Medical Workers
Medical workers use infographics to spread awareness effectively, give information about the advanced medical technologies, provide tips for a healthy lifestyle, etc. to their audiences.
Teachers use infographics in a creative and fun way to not only explain a topic through homework or essays but also to offer an opportunity to experience enhanced learning for students.
Infographics are a dynamic tool adapted by various industries across sectors to convey and represent information effectively and efficiently. It can make dry, boring information extremely interesting.
5 Types of infographics
To create the right infographic, you need to know what will resonate with your audience and whether it should be content heavy or high on creativity. And to help you find the right infographic, we have listed 10 different types of infographics that might give you a better understanding of how to create your infographic:
1. Timeline Infographic
Timeline Infographic is commonly used to highlight milestones or essential events/changes that have taken place throughout a period.
2. Flowchart Infographic
Flowchart Infographics, also known as information streams, are commonly used to represent a process flow in a logical and logistical sequence.
3. List Infographic
List infographics are used to present information in a bulleted or pointer format that highlights the critical parts of a given topic.
4. How-to infographic
How-to Infographic is commonly used to present the information of a product/service in a step-by-step format.
Now, that you know what the various types of infographics are, you’re all set to create a fun, trendy, and catchy infographic. Creating an infographic is easy and fun and can even be used as a marketing tool for your brand to boost your online presence.
5 Tips to create a super trendy Infographic
A good infographic is a balance of informative content and a great design to complement it. And to find the right balance between data and visuals, you have to use your creativity and the right design that will complete your infographic.
Here are 5 design tips that will help you create a well-balanced and interactive infographic:
1. Don’t forget the color palette
A good thumb of rule is to stick to three colors while determining a color palette for your infographic. If you think that would not suffice, try adding different tones, tints, and shades to the colors you’re already using.
2. Having white space is a must
A white space design allows your elements to breathe and makes your infographic design clean, clear, and more approachable. Clutter will make your viewers feel overwhelmed with information while using white space will make it easy to comprehend and understand.
3. Have a clear message
A clear message will help you set the mood and tone for the design. Remember that it is your message that rules your design, and not the other way around.
4. Get creative with type
A good infographic design uses type when required while keeping in mind that the fonts should complement each other and other graphic elements in your design. Type should be used as a tool of communication rather than a crutch.
5. Go visual
A visual is worth a thousand words. Be open to using diagrams, icons, illustrations, graphics, and charts to depict information in your design as it generates visual interest and further engages the viewers.
These tips will help you design an infographic that will be aesthetically pleasing and help your audience retain information quickly. Having an infographic that is easy to follow will not only boost your credibility but will also make it go viral and generate a broader reach.
10 Inspiring examples of infographics
One can get inspiration from anywhere they look. To inspire you, we have curated a list of 10 inspirational infographics that have appealed to the audience with their creativity: