Facebook Carousel Ads: How a Design Agency Can Help?
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According to a report by Kepios, there are 4.76 billion social media users worldwide as of January 2023, which equals 59.4 percent of the global population. Of all the numerous lists of social media platforms available for users worldwide, Facebook has grown over the years to become the largest social media network, with 2.958 billion monthly active users.
As a result of this growing population of users, it is not surprising that many businesses leverage Facebook advertising for their marketing and advertising purposes. Although there are different types of Facebook, such as Image ads, Video ads, Poll ads, Instant experience ads, Carousel ads, Slideshow ads, Collection ads, Leads ads, etc., the focus of this blog will be on Carousel ads.
Facebook Carousel Ads is an advertising format that allows you to showcase multiple images or videos within a single ad unit. Unlike other Facebook ads, carousels offer businesses and advertisers a powerful and versatile format to showcase various products, services, or features visually compellingly. In addition, the carousel format has a flexible and effective design with proven results that drive customer engagement and conversions.
In this guide, you will learn about Facebook Carousel Ads, their benefits, how they work, formats, and tips to build successful Facebook Carousel ads in 2023.
What are Facebook Carousel Ads?
Facebook Carousel Ads are a type of advertising format that allows advertisers to display multiple images or videos within a single ad unit.
These ads allow users to swipe through the different images or videos, each with its headline, description, and call-to-action button. Carousel Ads can be used for various purposes, including promoting products, highlighting features or benefits, telling a brand story, and much more.
Facebook Carousel Ads are an effective way for businesses to showcase multiple products, services, or features in a single ad unit. For example, an e-commerce business can use a carousel ad to display a range of products or offer different product angles. Likewise, a real estate business can use a carousel ad to showcase multiple properties or different rooms within a property.
Facebook Ads Specs for Carousel Ads
Facebook is one of the most powerful advertising platforms available, and its carousel ads are a popular and effective way to showcase products or services.
To make the most of this tool, it’s important to understand the ad specs and how to create visually appealing carousel ads. Before diving into the creative aspects, it’s important to understand the technical specifications of Facebook Carousel Ads. These include:
- Image/Video Size: 1080 x 1080 pixels (1:1 ratio) or 1080 x 1920 pixels (9:16 ratio)
- Image/Video Format: .jpg, .png, .gif, .mp4 or .mov
- Image/Video File Size: Up to 30MB
- Number of Cards: 2-10 carousel cards
- Headline: Up to 40 characters
- Link Description: Up to 20 characters
- Ad copy: includes a headline, post text, and a call-to-action (CTA), and each image or video is assigned its own link and description.
- Call-to-Action Button: Choose from a range of CTA options, such as Shop Now, Learn More, Sign Up, and more
How Do Facebook Carousel Ads Work?
The Facebook carousel format enables advertisers to tell a story, showcase different products or features, or highlight various aspects of their business visually compellingly. A Facebook Carousel Ad consists of two or more “cards” that users can swipe through, each containing an individual image or video, headline, and call-to-action (CTA) button.
Depending on the advertiser’s objectives, the CTA button can direct users to a website, app, or Messenger conversation. The Facebook Carousel Ad format is flexible, allowing advertisers to use various media types, including images, videos, and GIFs, up to ten images. In addition, the size of the images and videos can vary depending on the orientation, with 1080 x 1080 pixels for a square aspect ratio and 1080 x 1920 pixels for a vertical aspect ratio.
Advertisers can also add text overlays to the images or videos to provide more context and information to the audience. In addition to their visual appeal, Facebook Carousel Ads have proven effective in driving engagement and conversions. According to Facebook, carousel ads drive ten times more web traffic than traditional static ads and have a 72% higher click-through rate (CTR) than single-image ads.
How Do Facebook Carousel Ads Work?
Creating a Facebook Carousel Ad is a straightforward process. First, select the Carousel Ad format to start a new ad campaign in Ads Manager. From there, you can upload the images or videos you want to use and customize each card with its unique headline, description, and call-to-action button.
Once your ad is live, users will see the Carousel Ad in their News Feed, and they can swipe through the different cards to see all the different images or videos. Users can also interact with each carousel card individually by clicking the headline, description, or call-to-action button.
Benefits of Using Facebook Carousel Ads?
Facebook Carousel Ads are a highly effective way to showcase your products or services to potential customers. There are many benefits to using Facebook Carousel Ads for your business. Here are some of the key benefits:
1. Increased engagement
Carousel Ads tend to generate more engagement than static ads because they allow users to interact with multiple images or videos in a single ad unit.
2. Improved storytelling
Carousel Ads are an effective way to tell a brand story or highlight different features or benefits of a product or service.
3. Better targeting
With Facebook’s advanced targeting options, you can ensure that your Carousel Ads are seen by the right audience, increasing the chances of conversion.
4. Increased conversion rates
Because Carousel Ads allow you to showcase multiple products or features, they can help increase conversion rates by allowing users to browse and find the product or service that best suits their needs.
5. More cost-effective
Because Carousel Ads can showcase multiple products or features within a single ad unit, they can be more cost-effective than running multiple static ads.
They allow you to tell a brand story, highlight different features or benefits, and increase engagement and conversion rates. In addition, by leveraging Facebook’s advanced targeting options, you can ensure that your Carousel Ads are seen by the right audience, helping to drive more traffic and sales to your business.
5 Most Common Uses of Facebook Carousel Ads
Facebook Carousel Ads is a powerful tool for businesses to reach their target audience using their Facebook page to increase engagement and boost conversions.
This ad format allows you to showcase multiple images or videos in a single ad unit, making it a perfect choice for various marketing objectives. Here are some of the most common uses of Facebook Carousel Ads and how they can help your business.
1. Showcasing Products
One of the most common uses of Facebook Carousel Ads is to showcase products. Whether you are an e-commerce store or a regular business, Carousel Ads can help you showcase multiple products or variations of the same product on your follower’s Facebook feed.
This ad format allows you to highlight each product’s key features and benefits, and users can swipe through the different images to better understand what you are offering.
2. Highlighting Services
If your business offers services, Facebook Carousel Ads can help you showcase your offerings visually appealingly. In addition, you can use the ad format to highlight your services’ different service packages or aspects. For example, suppose you are a digital marketing agency.
In that case, you can use Carousel Ads to highlight your SEO, PPC, and social media marketing services, with each card featuring a different aspect of your services.
3. Telling a Story
Facebook Carousel Ads can also be used to tell a brand story or showcase the history of your business. This ad format can take users through your brand’s story, highlighting key milestones, products, and achievements.
Doing so can create a strong emotional connection with your target audience, making them more likely to engage with your brand.
4. Promoting Events
Whether hosting a product launch or a charity event, Facebook Carousel Ads can help you promote your event visually compellingly.
You can use this ad format to showcase the different aspects of your event, such as the venue, guest speakers, and entertainment. You can also include a call-to-action button on each card to encourage users to register or buy tickets.
5. Highlighting Benefits
If your business offers a product or service that has multiple benefits, Facebook Carousel Ads can help you highlight them all. For example, you can use each card to highlight a different benefit, such as affordability, quality, or convenience.
By doing so, you can create a comprehensive picture of your offering, making it easier for users to understand why they should choose your business over competitors.
10 Good Examples of Facebook Carousel Ads
With the ability to add up to 10 images or videos in a single ad, businesses can provide users with a more comprehensive view of their offerings. Here are ten good Facebook Carousel Ad examples from different industries.
Carousel Ad Example #1: Lyft
Lyft is a ridesharing service that allows people easily book rides to get to their desired destinations.
This Lyft carousel ad targets people returning to work during the pandemic and people looking to get commute benefits when they use the company as their method of transport to and from work.
Carousel Ad Example #2: CliniQ
CliniQ is a digital platform that helps professionals provide value-based care, create healthier environments, and help healthcare companies manage technology risks.
This ad targets medical professionals that have seen a decline in their patients since the pandemic and would love to start having virtual appointments with them.
Carousel Ad Example #3: LinkedIn
LinkedIn is the world’s largest professional network that helps professionals find the right job, connect with other professionals, and build their skills and relationships to create better careers.
This ad targets people trying to improve their sales and is an excellent example for people looking for inspiration to sell a service uniquely.
Carousel Ad Example #4: Nike
The world’s biggest sportswear brand, Nike, also uses Facebook Carousel Ads to showcase their different shoe collections.
This Facebook carousel example targets parents of younger children in its Kid’s products ad. Each of its carousel cards uses original product images and links directly to the product landing pages.
Carousel Ad Example #5: Shein
Shein is an affordable clothing brand that makes trendy fashions for everyone. This ad targets female customers looking to purchase fashionable clothes at an affordable price. It also targets people interested in big discounts for Black Friday.
Carousel Ad Example #6: Drift
Drift enables businesses to communicate with their website visitors in real-time to generate leads and improve sales. Its carousel ad targets viewers who want to improve their business advertisements to boost sales.
Carousel Ad Example #7: SamCart
SamCart is a web-based checkout platform with conversion-optimized checkout templates. This carousel ad targets people who want to receive training on growing their businesses.
Carousel Ad Example #8: Ada Health
Ada Health is a health app created by professional doctors to check their symptoms and causes to help people improve their health and care. This carousel ad targets viewers who love learning solutions to improving their health, wellness, and care.
Carousel Ad Example #9: Ralph Christian Watches
Ralph Christian Watches creates high-quality luxury watches for men at affordable prices. This ad targets customers and prospects looking to purchase high-quality luxury watches at affordable prices.
Carousel Ad Example #10: Garmin
Garmin produces high-end digital watches for all ages. These features include fitness tracking, health monitoring, GPS, and long battery life. This ad is targeted at people interested in high-end digital watches.
10 Tips To Win With Carousel Ads On Facebook
Facebook Carousel Ads are a powerful way to showcase your products or services and engage your audience. By featuring multiple images or videos in a single ad, you can tell a story, highlight different features, and showcase a range of products. However, to get the most out of carousel ads, you must know how to make them work effectively. Here are ten tips to help you win with carousel ads on Facebook.
1. Use high-quality images and videos
The success of your carousel ad depends on the quality of the images or videos you use. Ensure your images are high-resolution and your videos are well-lit and well-edited. In addition, you want your images and videos to be eye-catching and compelling, so your audience will stop and engage with your ad.
2. Create a narrative
Carousel ads allow you to tell a story or show a sequence of images or videos. Use this opportunity to create a narrative that will captivate your audience. Whether you’re showcasing the features of a product or telling a brand story, make sure each image or video leads naturally to the next.
3. Highlight different features
Carousel ads are a great way to showcase a product’s different features. Use each card in the ad to highlight a different feature or benefit, so your audience can see the full range of your offer.
4. Experiment with different ad formats
Facebook offers a range of different carousel ad formats, including a single image or video cards and carousels with varying numbers of cards. Experiment with different formats to see what works best for your audience and message.
5. Use engaging captions
Don’t neglect the captions for each card in your carousel ad. Use them to provide additional information, highlight key features, or encourage your audience to take action. Make sure your captions are clear, concise, and engaging.
6. Optimize for mobile
Many Facebook users access the platform on mobile devices, so making sure your carousel ads look great on mobile is essential. Use vertical or square images and videos, and test your ads on mobile devices to ensure they look and perform well.
7. Target the right audience
Carousel ads perform best when targeted to the right audience, like any Facebook ad. Use Facebook’s targeting tools to reach the people most likely to be interested in your products or services.
8. Monitor your metrics
As with any ad campaign, monitoring your metrics to see how your carousel ads perform is essential. Track metrics such as clicks, engagement, and conversions, and use this data to optimize your ads over time.
9. Refresh your content
To keep your audience engaged, it’s essential to refresh your carousel ad content regularly. Test different images, videos, and captions to see what works best, and regularly update your ads with fresh content.
10. Test, test, test
Finally, the key to success with carousel ads is to test different strategies and approaches. Test different images, videos, captions, ad formats, and targeting options to see what works best for your audience and goals. Then, keep experimenting and refining your approach to achieve the best possible results.
How Can All Time Design Help You?
All Time Design is a creative engine built to help you produce more effective graphic designs without stress at an affordable cost. Our skilled and expert designers can help you create stunning Facebook carousel ads that support your business sales and marketing efforts and help you achieve your goals.
We also have a wide selection of design categories that are appropriately designed and easy to captivate your audience. Need extra help with your carousel ad design? Check out our website to find more information on our services and experts.