People remember 65% of visual information and content, even 3 days later while they only remember 10% of written content - Findstack, 2022.
Design is all around us, from the time you wake to the time you sleep, you see and interact with different designs - from your coffee mugs to skin care products, posters on your street advertising the next movie blockbusters, billboards, social media ads, etc.
With the help of talented graphic designers, businesses develop and share designs to communicate an idea, increase brand awareness and enhance sales. Graphic designers have to combine strategy with creativity to effectively communicate with customers and stakeholders.
While some might believe design is all about beauty, it is an important business tool that uses graphical elements to establish a brand, create positive and long-lasting impressions and showcase your business professionalism.
This guide will take you through the different forms of graphic design and how they can help you achieve remarkable growth.
Graphics design is the use of different graphical elements, objects, typography, imagery, color, and forms to create a visual composition to solve problems and communicate ideas with clients and the general public.
Several types of design cut across various specializations. From the physical to the digital world, different forms of graphics design help businesses achieve different goals.
According to research by Adobe Digital Intelligence, 73% of companies spend money on graphics design to stand out from the competition, while design-driven companies are 69% more likely to exceed their business goals.
If you are looking for the best graphics design option to promote your business and enhance communication with customers, below are some of the best genres of graphics design to work with for your business.
Marketing and advertising designs are some of the most common forms of graphic design used by businesses to create visually appealing and creative designs to communicate and promote a brand’s products or services.
This form of design creates marketing flyers, magazines, email newsletters, templates, etc., to increase awareness of business products or services, communicate information about new products or special offers, and importantly, encourage sales.
Many business organizations rely on graphics design to connect and engage their target audience based on their needs, goals, interests, and pain points. Marketing and advertising design are mostly used today in content marketing and digital advertising. Some of the important types of these designs are;
Image: Chiang Rai Times
Image: We and the Color
Corporate design is an integral part of corporate branding, identity, and communications. These designs are used to tell a brand story and make brand identity and value visible.
In general, a corporate design defines a brand’s identity by combining artistic representations such as logos, typography, colors, fonts, and design strategy from a brand culture, quality, and communication to visually differentiate a company from its competitors.
To achieve this, you must define the mission, vision, and policy of your business. Some of the important types of corporate designs are;
A user interface is a way a user interacts with an application or system. A user interface design is a digital practice of designing web and mobile interfaces to make them more accessible and user-friendly.
User interface design combines visual design, interactive design, and information architecture to make a user interface easy to access, understand and use. It adds buttons, menus, micro-interactions and so much more to increase web and mobile page functionality and discoverability.
UI designs guide users, improve brand consistency and make the interfaces captivating and easy to use. Some of the important types of user interface designs are;
Image: The Frontispiece
Publications are long-form content pieces that are used to share key research findings and reports to a specific target audience and promote a brand's products or services.
Publication design encompasses all activities carried out to design printed materials. Publication design is the graphics design and layout of traditional publications like books, magazines, newspapers, annual reports, directors, journals, comics, product catalogs, etc.
Publication design helps businesses to convey their professionalism, brand consistency, attract the attention of customers and encourage them to engage and keep coming back for more. Some of the important types of publication designs are;
Image: PrintWeek India
Packaging design is an important part of a marketing strategy that combines different forms, structures, materials, colors, images, typography, and product-specific information to make a product or service more suitable for marketing.
It involves the creation of concepts, mockups, and print-ready files for a product. A high-quality packaging design helps businesses attract potential customers and set them apart from the competition.
It presents a visual presence and quality of a product. Some of the important types of packaging designs are;
Image: Icons Mind
Motion graphics design is an animated graphics design used to communicate with a target audience and create depth to a story. It adds music and compelling copy to a design to evoke emotion and send a message across to customers.
Motion graphics include animation, audio, typography, imagery, video, and other effects in online media, television, and film. They are mostly used to create awareness, explain a concept, tell a story, and share product videos with customers. Some of the important types of motion graphics designs are;
Image: UX Planet
Graphic illustration is an image or art used to communicate ideas, educate an audience or beautify a design, product, service, or system. Illustrations are mostly found on flyers, book jackets, advertisements, product packaging, posters, billboards, websites, etc.
They are commercial art pieces used to convey visual ideas, and messages, share knowledge and sell products. Some of the important types of illustration designs are;
Branding and Marketing strategies are critical to the success of your business. However, without the use of high-quality graphic design solutions, you would struggle to get successful results from your branding and marketing campaigns.
By outsourcing graphics design services to us, you can be assured of the following benefits;
Alltime design is one of the leading creative design service providers well known for its excellent service delivery and proficient graphic designers.
With a robust and intuitive platform, Alltime design enables you to access incredibly fast and professionally vetted creative designs to empower your marketing efforts.
We offer a wide range of creative services to clients such as booklets, brochures, presentation designs, product packaging designs, books and journals, flyers design, branding, web design, infographics, product marketing designs, custom illustrations, apps, and website UI designs, presentation designs, motion graphics, and animation, and front-end development.
Our team of professional and dedicated designers has a deep understanding of brand and marketing design solutions that will help our clients promote their products or services on social media and other digital media platforms.