Prior to the start of any organization’s digital journey, it has to check important boxes necessary to help them thrive in the digital space.

Based on existing studies, the average human attention span is 8.25 seconds. The implication of this for businesses is that they have to devise a strategic and visually appealing way to grab the attention of customers to increase brand awareness and the conversion rate of digital marketing strategies.

Essentially, if your website, social media content and digital ads lack visually compelling designs that fail to impress them with eight seconds, they will and might not return.

Out of all the existing digital strategies and techniques available for promoting brand awareness and building brand image, graphics design stands out the most. A strong and compelling visual design can help organizations build deep connections with their audience.

This guide covers all the important information on the role of graphics design in digital strategy and how digital marketing agencies can utilize graphics design to generate the best result.

Graphics Design in Digital Strategy

Graphics design is the soul of every digital strategy - advertising, branding, or marketing. It is an essential part of digital strategy that breathes life into a digital marketing campaign, build brand awareness, and influence buyers’ decision-making.

In the words of Charles Eames,

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

Design oversees a company’s interaction and communication with its clients. The increasing rate of digital marketing startups in the global economies makes it imperative for digital agencies to improve how they present themselves to customers - a better digital strategy equals a better public image.

Although so many people believe that graphic design is the mere combination of image and text to please the eyes of customers, it goes way beyond that.

Graphics design is a visual communication tactic that combines critical problem-solving, digital strategy, visual design, and communication to tell a brand story and target customers to evoke their emotions and build a strong mutually beneficial relationship with them.

From studying a target audience's psychology, graphics designers combine symbols, typography, colors, and images to create aesthetically pleasing designs that aid the smooth distribution and understanding of messages in visual content.

According to research by LivePlan, “The human brain processes visual information (image/graphics) 60,000-times faster than text due to the incredible amount of information that individuals consume.”

From this report, you can already tell the significance of graphics design to digital strategy. Creating visually appealing designs with a compelling call to action increases your digital marketing campaign conversion and sales.

Benefits of Graphics Design to Digital Marketing

Build a strong brand identity

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Image: DesignYourWay

The scope of digital marketing is evolving. With the current trends in the digital space, customers are becoming more and more aware of their problems and the available solutions to solve the problems. Aside from this, the digital space is increasingly getting more competitive and fierce - only the best of the best can survive and stay on top of their customer's minds.

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Image: DesignYourWay

Graphics design is the way for a brand to develop its brand identity - logo, brand color, and designs that set a brand apart from its competitors. Graphics designers research and brainstorm creative ideas and content that aligns with your brand identity across all levels to engage current customers and attract new customers.

Examples of brands with a strong identity are Apple, Coca-Cola, Airbnb, Uber, Nike, Amazon, Ikea, McDonald’s, Zara, etc.

Communicates a brand perspective

A brand perspective refers to the stance and opinion of customers and the target market about a particular brand. It is how customers rate your brand based on previous communication and interaction with the brand. An effective graphics design strategy contributes significantly to your brand perspective.

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Image: Coroflot

A well-designed and portrayed brand image helps the target audience decode hidden messages to build personal connections. Once you’ve successfully built a positive brand image that your customers appreciate, you build trust among them - all of which can add to your brand’s longevity and recall. The graphics design team must understand the brand message, story, and history and creatively incorporate this into the designs.

Good examples of such brands are Casper, Airbnb, Dropbox, Southwest Airlines, Buffy, Glossier, etc.

Creates a powerful first Impression.

In the words of Nas,

“You only have one first chance to make one first impression that lasts a lifetime.”

First-time impressions are strong perceptions that your customers or target market have about your brand. In the world of digital marketing, marketing campaigns have to be compelling enough to make customers engage with the ads or even purchase on first trials.

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Image: Userbrain

If you are advertising your brand or product on social media or the internet, the graphics design must be striking and visually appealing enough to grab your target market's attention. Similarly, with other digital marketing platforms, the designs that go with the brand must be attention-grabbing and memorable enough to convert prospects to customers.

Designs speak louder than words.

Whoever said “a picture is worth a thousand words” saw through the power of graphics design and image in marketing and communications. Graphics design is critical to the success of digital marketing agencies concerning brand awareness promotion, conversion, sales, and customer retention.

When it comes to sharing good words about your brand and products/services, designs/images come first, followed by texts. Text can be pretty boring and tiring to read, if you are looking to engage your customers and leave a long-lasting impression of your brand, strong visuals are your best friend on this. For example, the Nike swoosh logo is enough to tell a person that the product, service, or campaign is from Nike, without reading the captions - shows how much impact design has over words.

Graphics design showcases professionalism

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Image: Ads of the world

The modern digital practice is pretty competitive and thrives on professionalism. A continuous creation and distribution of strong designs with impactful messages showcase your brand's professionalism and credibility in the field.

In the words of Sortlist, you look good when your design looks good. A well-established brand is more likely to be trusted and regarded as credible by the target audience. This is supported by a recent report that;

“More than 90% of customers disclosed that they make purchasing decisions based on the content and layout of a company’s website and can also decipher the company’s trustworthiness based on the website.“

Essentially, a good graphics design reflects a digital marketing agency's professionalism and skills.

Graphics design helps the brand build personality

A brand personality is the set of human characteristics that you attribute to your brand. It is the combination of emotional, intellectual, and behavioral attributes that is unique to a brand and is consistent over a long period.

Creative graphics design gives your brand a personality in line with the brand’s culture and values. A skilled and talented graphic designer must reflect this personality in the brand messaging, images and marketing campaign so much that when potential customers see your digital marketing campaign design, they can easily tell your brand culture and its target audience.

The five main dimensions of brand personality are Sincerity, Excitement, Competence, Sophistication, and Ruggedness.

Graphics designs are easy to digest

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Image: Adweek

Graphic designs are attractive, visually appealing, and engaging marketing materials that individuals can relate to. They present complex information and data in simpler and clearer ways that make it easy for customers to read and easily digest.

Also, in a world where people are constantly bombarded with different messages and content (visuals), creating and sharing creative designs that stand out can help you outstand other competing brands and be memorable in the minds of your customers - hence making it easy for your customers to understand and connect with your marketing campaigns.

Boost traffic to your website

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A visually appealing design with compelling content can encourage your target audience to click on your social media ads, digital ads, landing page links, or lead magnets in emails - thereby increasing traffic to your website and digital marketing platforms.

Creatively narrate your brand story

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Image: Oberlo

Storytelling has won the hearts of many customers and marketers to become one of the most effective digital marketing tactics. Brand storytelling refers to how a brand narrates its core value, what you stand for, and your career journey.

Graphic designers can effectively craft brand stories that will personalize the brand and build deeper connections with customers. By developing stories in creative designs, brands can gain insights into users, build empathy and reach them emotionally.

Including brand vision and story in a website and marketing campaign designs can help digital marketing agencies draw many customers towards them.

Increase conversion and boost sales.

The ultimate goal of any digital marketing campaign is to generate leads, nurture the leads through conversion, and increase the company’s sales.

Based on a report by DesignWanted,

“Consistent presentation of a brand through design has seen sales rise by 33%” and “Over the past ten years, design-driven businesses have outperformed the S&P Index by 219%.”

Good graphics design combined with effective business strategies and branding generated positive business results. Leveraging creative designs in your digital marketing campaigns keep customers engaged and loyal to brands by helping customers understand and relate to the brand much better

- thereby enhancing business sales.

How Digital Marketing Agencies can use Graphics Design to enhance their performance?

After discussing the ways digital marketing agencies can benefit from graphics design. The points below highlight some of the ways digital marketing agencies can use graphic design for their campaign.

Graphics design for Branding

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Image: Looka

Graphics design oversees brand logo and website design. It beautifies and makes a company’s brand image visually appealing and compelling. However, aside from these two major benefits of graphics design in branding, there is also the need for a data-driven creative design strategy to guide every branding design and ensure all designs align with brand value, culture, personality, and tone.

As we have already established the significance of branding to the growth of digital marketing agencies and the success of digital campaigns, creating data-driven brand elements and consistent customized themes across all digital platforms will undoubtedly contribute to an increase in brand awareness, and improve brand recognition, and overall success.

Graphics design for User Interface (UI)

According to a recent report,

Website content with relevant and interesting images gets 94% higher views.

A user interface is the point of human-computer interaction and communication on a mobile device, website, or app. It is the point of contact you have while using digital products. A website or mobile app with creative and visually appealing designs will provide a positive experience for users.

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Image: DesignYourWay

Digital marketing agencies can leverage graphic designs to create an attractive and functional website, web, or mobile app interface by using custom graphics to build brand image and connect with customers, design compelling call to action, infographics, animated images, Gifs, etc., to ensure that customers get the best digital experience.

Graphics design for Marketing and Advertising

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Image: Medium

Graphics design is very effective in designing visually appealing and converting designs on social media - Facebook, Instagram, Twitter, LinkedIn, YouTube, etc., and digital platforms - Google ads, websites, emails, and landing pages.

Graphics design in marketing and advertising uses visual elements - shape, color, space, form, line, value, and texture - to convey a message or promote a product or service. It strategically combines colors, images, typography, and layout in alignment with customer needs, pain points, and interests to develop attractive and compelling ads and materials to gain new customers and increase sales.

The use of graphics design in digital marketing and advertising campaigns increases conversion and brand recognition, improves communication, and attention span, and makes the design more memorable.

Graphics design has no barriers. Adding an effective graphics design strategy to your digital marketing strategies increases your chances of communicating information with a wider audience across the globe to make your digital marketing agency attractive and functional to your website, advertising, and marketing plans.

Get to Know Alltime Design

Alltime design is one of the leading creative design service providers well known for its excellent service delivery and proficient graphic designers.

With a robust and intuitive platform, Alltime design enables you to access incredibly fast and professionally vetted creative designs to empower your marketing efforts.

We offer a wide range of creative services to clients such as booklets, brochures, presentation designs, product packaging designs, books and journals, flyers design, branding, web design, infographics, product marketing designs, custom illustrations, apps, and website UI designs, presentation designs, motion graphics, and animation, and front-end development.

Our team of professional and dedicated designers has a deep understanding of brand and marketing design solutions that will help our clients promote their products or services on social media and other digital media platforms.

How Can Alltime Design Help Digital Marketing Agencies?

Alltime design is one of the leading creative design service providers well known for its excellent service delivery and proficient graphic designers. By outsourcing us, you can be assured of the following benefits;

We provide full-service graphics design service

One of our biggest strengths at Alltime design is our team of professional, well-experienced, and vetted graphics designers that are readily available to work on your design projects. We give you access to our super intuitive platform to help you track and work on your design projects as well as speed up your creative process in one centralized platform.

Access to dedicated support and super fast turnaround time

Every subscriber has access to dedicated support from the Alltime Designs team, however, depending on your payment plan, you can get access to more support and a super fast project turnaround period - 2 days for standard subscribers and same-day turnaround for premium subscribers.

You get one flat rate (No Suprise fees)

With Alltime designs, there are no surprise fees or contracts. You get to pay one flat rate and get unlimited designs.

You are assured latest creative designs

Our designers have access to and use the latest tools and technologies that help create digital marketing designs effortlessly. Our designers have the right design skills to work with these tools and deliver outstanding marketing designs.

Unlimited project requests & revisions.

Alltime design offers you unlimited graphic design requests and revisions, regardless of your plan to fuel your creative terrain. You are allowed to request corrections for all your designs for as much as you want until you are satisfied with the work.

Ownership of your files.

You get complete ownership of the design source files for all your designs

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