Here’s why you need composition for your design
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Regardless of how many designs you churn out each day, if it’s not well-composed, you’ll fail to allure the audience. Organizing things in life is a healthy habit. From planning things, jotting it down, to decluttering the unwanted matter, you become an organized person. Similarly, the right elements help in creating a captivating design.
So, what exactly is composition?
It’s the way of arranging elements in a decorative manner that intrigues emotions. You use visual grammar to make your design appealing. Slide into a few tips to kick-start your new project –
- Unwavering focus: A strong focal point is crucial to your design. Irrespective of element size, you have to emphasize the important part of your design. If your message is not coming through, your audience will never get it. Stay focused and build clarity.
- Leading lines: Direct the eyes of the viewers. The point of designing is not to make the customer halt in one place. Move them horizontally and vertically. You have the power to control their visual perception.
- Visual hierarchy: Monotony kills creativity. Get rid of oh-so-boring designs by setting the order of importance in your design. Imagine, you have many heavy elements and how will you differentiate one from another.
- Balance: Striking balance in design is very much like life. In design, it’s the adjustment of elements to balance the design. Imbalance can impact visual weight. There are ways to create balance –
- Symmetric balance: It makes your design well balanced – top to bottom and left to right. To some extent, it gives a sense of perfect composition that cannot last long.
- Asymmetric balance: Well, here, a bit of tension and movement is involved. One element of the design overweighs the other. It opens up room for interpretation. Customers don’t have to perceive the design as it is unlike the latter.
- Off-balance: This design makes the viewer uncomfortable and forces them to think. It’s also known as discordant balance because there’s action involved.
- Radial balance: The apt example is a ray of sunlight. You can see the work of design in it – splitting from one central point and radiating outward. When it comes to design, you carefully arrange your elements around a central point. The repetition of the same element within the design creates uniformity.
- Complementary fonts/color: Each font/color plays a distinct role but together they complete each other. For example, some colors can only go well with a specific color. See if your elements are attractive and cohesive together.
- Contrast: Nobody likes life to be mundane. That’s why you have to appreciate the contrast. It creates all the difference. You can use it when there are two or more elements in your design. It gives room for comparison. By adjusting the contrast, you can make your subject sharper.
- White space: Often people are tricked by its literal meaning. On the contrary, this area within a design is free-form text, images, or embellishments. You can use this space to segregate similar elements, add emphasis, and improve readability. While resizing the elements, be mindful of breathing room for the elements.
- Alignment: Alignment sets the mood. If the block of texts and images is messy, it’s a reflection of your cluttered thoughts. In composition, alignment helps in arranging elements. When you are creating a design, don’t throw the elements. Drag the components and snap them into place. An irregular shape text wrap makes it hard for the viewers. There are four ways of aligning – left, right, center, and justified.
- Consistent: Will you prefer reading a catalog with a different font each time? Does it leave you perplexed? Consistency creates uniformity and clarity. By setting uniformity, you give the viewers the room to keep coming back to you. Consistency is the key to keeping your brand alive.
- The rule of thirds: It’s the fundamental of composition where you divide the design into 3 rows and 2 columns. The point of intersection of rows and columns is where you find a focal point. Sticking by this rule, you can chuck out what’s not needed. Composition looks to the point when you crop properly. Use it as a roadmap to position the elements of your design.
Rules of composition are the main ingredient you shouldn’t miss out on. Make your design stand out that win viewers’ hearts.
November 9, 2020
10 min read
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