Hire a Logo Designer for Your Business
Table of Contents
You are aware that your business requires a new logo. Hiring a logo designer for the task is essential, which means finding the best site to discover a logo designer, whether you’re working on the first logo of your firm or managing the re-design of your company logo. Your needs, including your time, financial, and quality expectations, will determine some of the most delicate areas look.
Ever notice how their logos come to mind when you think about companies like McDonald’s, Coca-Cola, Facebook, and Mastercard? This is because those logos were created with particular consideration and care, all thanks to graphic designers.
You can locate a graphic designer to work on your logo anywhere on the internet. Through the freelance marketplace, job postings, or even social media posts, you can locate them (if you look closely enough).
While a logo could appear like a simple design, we want to ensure you don’t undervalue its significance. So let’s take a closer look at the essential steps in the logo design process before moving on to hire.
Let’s explain a graphics design before going deeper into logo designs.
What is Graphic Design?
The art and craft of generating visual content that engages the public with a concept, an idea, or a brand statement are known as graphic design. We are surrounded by logos, artwork, paintings, illustrations, cards, emails, and other designs. They are present in both print and digital media, in stores, eateries, and cafes, on billboards, in books and magazines, and on websites and applications, we use. In the physical and digital products we purchase.
Graphic design is a communication medium that employs visual cues to deliver a message. Designers use images, graphics, and text as the primary means of delivering this message using various physical materials or software such as Adobe Illustrator, Photoshop, Corel Draw, and others.
Graphic design is employed in marketing, brand identity development, and persuasion campaigns. Although it is a form of art, the various components of the graphic representation eventually affect our views and feelings. Graphic design comes in a variety of forms, including “visual identity,” which deals with the brand’s visual elements through shapes, colors, and images (such as logo design, typography, and brand style guides), and “marketing and advertising,” which is used to generate leads and sales directly through print (billboards, brochures, flyers, and print ads) or digital media (social media posts, banners, videos).
There are numerous additional sorts, including motion graphics design, which is used, for instance, by streamers or in game design, as well as web design, industrial and product design, fashion design, book, packaging design, environmental design, and illustration design.
What is a Logo?
In our opinion, a logo only serves to establish brand identity. It must make clear to the target audience which company, item, or person is that it represents. A good logo offers a visual representation of a clear idea and structure for your marketing materials, letterheads, business cards, and more, whether in typography or symbols.
Three main categories of logos exist:
- Ideographs, or freeform, potentially abstract images
- Pictographs, or symbolic images
- Textual representations, logotypes
A logo might combine several of these. For example, the business logo, a staple of graphic design, frequently mixes text and imagery to convey the organization’s brand identity. For instance, the organization’s complete name can appear in the logo and an abstract image. Likewise, the company’s initials, often known as letter marks, may also appear in the logo in addition to a symbolic depiction.
Do you need your logo redesigned?
You must have a logo if you’re a new business; therefore, feel free to skip this area.
If your company is already established, consider whether you “need” a new logo. Alternatively, do you merely “desire” one? No matter what stage of the business you’re in, selecting a logo is crucial.
Ensure your logo serves a function before considering hiring someone to re-design it. And that you aren’t merely looking for a new logo because someone claimed your old one was out of date or because you want to appear “trendy.” The answers to the following queries will help you decide whether your demand is significant enough to warrant thinking about a new logo.
- What makes you want a fresh logo?
- What exactly about your current logo don’t you like?
- Does your present logo distinguish itself from your rivals and make it simple to recognize?
- Will changing your logo help you reposition your brand in your industry?
- Can a new logo possibly advance business/sales objectives?
- Does your present logo effectively convey who you are or what you do?
- Is your company suffering because of your logo?
- Do print and digital marketing materials look well with your current logo?
- How does the existing logo fare with your group or staff?
- What would it cost you if you continued using the current logo?
After asking yourself the questions mentioned above, you should have a better notion of whether or not you require a logo re-design.
Check out some vintage logo design ideas.
Cost of Logo Design
When talking about rebranding, “How much is a logo design going to cost me?” is a common question. And people have to respond with the ambiguous “It depends…” So when asking for a logo design, remember a few factors.
- Consumers form their first impression of a brand’s logo in 10 seconds, but it takes 5-7 impressions before they can identify the logo.
- A key element in brand recognition is color. Brand recognition can rise by 80% with a trademark hue (like Starbucks green).
- 90% of all decisions about what to buy are made subconsciously.
As a result, logo prices might range from $10 to thousands. In addition, logos designed by a professional logo designer will cost more than AI-generated visuals or free logo-maker tools.
A professional logo artist will stand out in design due to years of professionalism and experience. Experience and creative process are essential factors in determining the fees charged.
Why the Ridiculous Difference?
because the CEO, founders, and the entire board of directors do not need to approve a flyer. Any marketing team member is qualified to decide whether to approve a flyer. If there is a mistake on the flyer, it can only cost $500.
However, creating a logo takes more time from the logo designer and the company’s executives. The process might be time-consuming and demand numerous hours of study and modifications. Furthermore, if a mistake occurs and is not discovered quickly, it will cost $100,000 in the long run.
Investing in Quality
Be prepared to pay some money if you decide you need to engage a graphic designer to acquire quality work. Many business owners and founders who attempted to create their logos instead of hiring a graphic designer regretted their decision.
Rebranding after your branding has already taken root may be costly and time-consuming. The most significant piece of graphic your firm will ever own and embody, DO NOT cheapen out.
You’ll be able to locate the most excellent solution that fits what you’re trying for, especially given the extensive range of logo design options available nowadays. According to a Micro Creatives infographic, more than 67% of small businesses are ready to spend $500 on a logo. Explore some modern logo design ideas.
Should I Employ a Graphic Designer to Create My Logo Design?
The nature of logos should be simple. Unfortunately, you mistakenly think designing a logo should be straightforward due to its simplicity. You can hire a graphic designer to create a logo design, but you should ensure they are a professional logo designer. Even if investing a lot of money in a logo can be painful, the creative process can take a while. The justification is that they are a very potent element of your brand.
Can’t I Design a Logo Myself?
When you can create it yourself, why hire a logo designer to do it? Unfortunately, many entrepreneurs and enterprises fall into this trap when trying to save money.
DIY is more costly than you would imagine.
There is never a valid reason to create the logo yourself, and countless horror stories should serve as a deterrent.
Changing a company’s emblem on its building, the fleet of cars, and all of its business cards, flyers, promotional items, and T-shirts would cost enormous money. In addition, changing the logo might cost several million dollars in brand re-design.
What is Important in Logo Design?
It would help if you thought about the components necessary for excellent logo design before starting your search. Anyone can create a logo, but not everyone has the talent to create the right logo. Good logos ought to have the following qualities:
- Aesthetically pleasing
- Communicate an idea, principle, or description
- Versatile (i.e., work in various settings and across different formats)
Even though it may still seem relatively simple, these activities must be carried out in a small area that may provide your brand with its highest opportunity for client exposure and customer recognition. You need to know what you’re attempting to say to get this representation of your brand and who the right talent is to assist you.
What Does a Logo Designer Do?
Graphic designers with a focus on branding are known as logo designers. A logo designer can make your brand statement come to life in a visual medium, using everything from the color palette to the font. As a result, they can design a logo that will look well on brochures, websites, business cards, and other marketing collateral.
Here is a quick rundown of the qualifications you should seek in logo design experts:
- Tools for graphic design like Adobe Illustrator, Photoshop, InDesign, and others
- Graphic design skills such as color selection, typography, and layout design
- Basics of branding and marketing
Consultants in logo design assist companies in creating their firm’s brand identity.
Why Hire Logo Designers?
Identifying your needs is the key to hiring a perfect logo designer. You already know you want a logo, but have you thought about where you’ll use it? At the very least, you should ask for the necessary file formats for websites, mobile apps, and print materials like brochures. Your project’s scale and the specialized abilities required to complete it will significantly impact your logo design cost.
How to Hire Top Logo Designers
How can you choose the ideal logo designer to create the one you’ve always wanted when there are many talented logo designers?
Designing a logo isn’t far from other custom projects, such as building a house, creating a wedding outfit, or ordering a family photo. Although you have a concept, whomever you choose will ultimately add their flair. Your sweet spot will be found if you can meet someone who embodies what you’re seeking.
Of course, when hiring any talent for your company, it’s critical to discover the proper fit: a person who is good at what they do, pleasant to deal with, and has good communication skills. However, there are other factors to consider for design projects as tactile as logo designs. A logo designer who is a pleasure to work with will be able to take your suggestions and ideas and combine them with her style to get the final product you want.
Although we often stress the importance of creating a proper job posting, what else can you do to discover the ideal candidate for a project like a logo design?
There are several ways to hire a logo designer:
- Via an unlimited graphic design service
- Via freelance graphic designer online
- Via in-house logo designer service
- Via an agency
Here are some pointers to help you select the right talent to create your logo brand. Check out the guidelines for how to get a logo designed.
Hiring an Unlimited Graphic Design service
The amount of startups, entrepreneurs, and quickly expanding small enterprises is booming, and a new style of design service called unlimited graphic design serves these groups. You can submit as many design requests as you’d like, and they will all be completed one at a time, using an unlimited graphic design service like All Time Design.
The costs for such graphic design services are fair and lie between freelancers and agencies. Companies can also commission the design of additional design materials for that amount.
If your marketing department is always in need of new ads, flyers, social media posts, posters, and marketing materials, this design choice is perfect for you. Given the cost and the potential production of designs, the investment is more than justified.
- Good caliber
- Speedy turnaround
- Can speak with your designer and project manager
- Can work with the same designers who comprehend you
- This is helpful if you require marketing materials, advertisements, social media graphics, etc.
- If you don’t have the necessary monthly needs for design, it’s expensive (cheap if you do)
- Some businesses may be constrained and not include logos in their offerings.
If you’re a budding startup or small business that needs ongoing designs in addition to your logo, hire a limitless graphic design studio. Unlimited graphic design is the best option for you if your firm is rapidly expanding and you anticipate needing a design team to create ads, promotional/marketing materials, flyers, product packaging, newsletters, business cards, stationery, etc., regularly.
Hiring a Freelance Graphic Designer
Compared to engaging an agency, employing an online freelance graphic designer will be less expensive; however, you will be in charge of managing the project and handling the majority of the administrative tasks.
Therefore, this is for you if you have a limited budget and the time to supervise your logo project closely. However, the time commitment on your part should be taken into consideration when selecting to hire freelance logo designers.
Online freelance designer hiring is rapid, simple, and cost-effective. Before you hire one, you should be aware of a few crucial factors:
Possibly Not Receptive to Criticism
Your criticism or feedback could backfire and rapidly make them distrust you. Working with a freelance logo designer can occasionally feel like you’re treading carefully since you don’t want to offend them too much and risk having them abandon your logo design project and leave you hanging.
They’ll be responsive at first, but once the design project starts and a deposit is paid, contact may slow down because you aren’t their only customer.
It’s a huge gamble, though. Unless you’re fortunate enough to come across a dependable and very talented graphic designer.
Overpromise and underperform
Other times, you’ll encounter a yes-man who agrees to all you ask for but rarely follows through.
Most likely, completing your logo will take much longer than anticipated.
Even while dealing with freelancer logo designers has a cheap upfront cost, you will need to do a lot of administrative work to ensure you obtain your logo. Continue reading the following tips to seek a more robust and reliable working relationship.
NOTE: We are not suggesting that working with independent contractors is a terrible idea. I’m trying to make the point that it’s not as simple as most people think. And you and the freelancer will frequently be disappointed if you approach the partnership with unrealistic expectations. The relationship and work can be excellent if you have the time, tolerance, and understanding when working with a freelancer.
- Faulty communication
- Unexpected delivery
- They may abandon you.
- Being the project manager means you must do a lot of administrative work.
If you’re a new company or firm on a tight budget looking to hire a freelance logo designer and need a few design requests here and there, consider hiring a freelancer. Additionally, if you’re prepared to manage the design projects and have the patience to overcome delivery and communication problems.
For instance, Twine is a freelance marketplace where contractors can connect with current projects and money. With over 350,000 freelancers worldwide focusing on the creative and digital industries, they have a wide range of exciting jobs available each week. Find, why businesses should hire All Time Design over freelancers.
How to Hire Freelance Designers Online
Freelance designers can be hired in a variety of methods. The most typical method would be to advertise a job opening on a hiring website, then screen any graphic designers who apply.
Another way is to organize a logo design contest. Freelance logo designers come together to contest your logo design project. You then select a winner from the competitors.
How the Online Hiring Process Works
- Create a well-written job posting: This is the first stage because it is crucial. A job description that is written well will draw in three times as many applicants. On the other hand, one with lousy writing will probably only draw entry-level designers.
- Create an account on hiring websites: For example, People Per Hour, Fiverr, Upwork, and many more. Be specific, use the space effectively, and explain what your business does. Also, always include your company logo because it shows you’re a serious employer.
- Post a job: Post your newly formed job to as many sites as you see fit.
- Vet Candidates: Candidates should now be vetted as more applications are coming in. Ask them to email you past projects if they didn’t include one. Nothing is more crucial when selecting a designer than their portfolio. Likely, their future work for you won’t wow you if their portfolio doesn’t.
- Interview appointments: After vetting possible applicants vying to be your freelance logo designer, make an appointment to speak with them. You have complete discretion over how you conduct the interview.
- Hire: After you’ve identified a freelancer whose portfolio you like and who performed well in the interview, hire them and give them the job of designing your logo.
Hiring a Logo Designer In-house
You should think about hiring an in-house designer if your company needs a full-time designer on staff to handle other design projects. The hiring decision shouldn’t be based solely on the logo design. Bring one on board if you own a web design business, please.
Think about the designer’s personality as well. A designer is imaginative, entertaining, prone to be chatty, and always to look for new creative endeavors. As a result, they can be a great asset and bring great energy and vitality to your workplace.
Finding the ideal match for your company will still present some difficulties, like hiring freelance logo designers. You’ll still need to find a recruiting firm or post a job to discover candidates. In-person interviews are also required to see if they’re a good fit. It takes much longer and involves more steps than simply screening and interviewing applicants online. Therefore, be sure that you are ready for that.
- Superior and more carefully regulated design work
- Greater likelihood of submitting assignments on time
- Increase corporate culture
- Health benefits
If your company’s business plan genuinely calls for a graphic designer, hire one in-house. We advise hiring an internal designer if your design requirements extend beyond logo design. In addition, you don’t have to employ an internal designer only for logo design.
Where to Hire In-house Graphic Designers
Post the position on Glassdoor or Indeed. Alternatively, you might pay a hiring firm to discover candidates for your interviews. Most likely, you’ll use a local employee.
Another website you might look into using to discover a new graphic logo designer or branding project is Monster.
Always try to broaden your employment search to evaluate suitable candidates. This is if one of them fails to live up to your expectations or falls short during the application procedure.
Hiring an Agency
Typically, you would employ a design firm to create more than simply a custom logo design. To assist you with branding, you would employ an agency. This assistance could take the shape of thorough brand discovery. You’ll probably collaborate with their team, which includes a project manager, an account manager, a graphic designer, and a few more.
Your participation will be crucial. There will be back-and-forth phone conversations, meetings, and email threads. An agency will badger you for information to do the work, and they’ll probably keep their word.
They’re also beautiful resources for connecting you with a website, app developers, or other people you might require once your brand and custom logo are well-established.
When to Hire an Agency
When you choose an agency, you receive a wide range of other design services, including logo design. Consequently, expect to pay a lot more for it. For assistance with your re-brand, you can anticipate spending between $2500 and $10,000 on a mid-tier firm.
- Connected resources
- Delivered on time
- Brand identity discovery
- Quality work
- Requires total commitment on your part
If you have the money, the need, and the time, hire an agency. Additionally, you cannot compromise on quality.
Where to Hire Design Agencies
Just type “Design agencies” into Google, then have fun shopping!
The majority of design firms provide a lot to the table. Particularly those who have experience with well-known brands. Inkbot Design is one such firm. The top graphic designers are on the teams of design firms to complete any job.
Other Platforms to Hire Logo Designers
There are other platforms to hire logo designers aside from those listed above. These are:
One of the best resources for locating a logo designer is your network. They most likely sought the assistance of an external design firm, an internal logo designer, or both to complete visual assets.
Therefore, don’t hesitate to request a suggestion from someone with whom one of your networks may have previously had success. In this manner, you can be sure that your logos are in good hands.
Post on Social Media
Even though social media may seem like the last place you’d go for a logo designer, doing so can occasionally be beneficial. More so if you choose the appropriate keywords.
The truth is that social media is a tool for spreading awareness of your company or brand. Having an account that is connected to your website is beneficial. So, a prospective applicant can view your job posting online.
Defining Your Logo Design Needs
Irrespective of what type of designers you prefer (i.e., either unlimited graphic design services, freelance designer online, in-house designers, social media posting, networking, or graphic design agency.), there are certain conditions you and your selected logo designer must agree upon to ensure the logo designed is acceptable.
The key to a successful design project is a clear, comprehensive creative design brief, regardless of whether you need your current custom logo updated for a new appearance or require a brand-new custom logo created from scratch. Look over these questions for an effective logo design to understand what to bring up in design discussions.
The scope, schedule, and budget for the logo you are designing should all be specified in the design brief. Include that in your project roadmap since your custom logo design job will probably result in several other design projects and revisions.
Any of the following logo logistics are worth considering:
- Informational background. What kind of business do you have? Which goods and services do you offer?
- Business objectives and the project’s scope. Describe the purpose of the logo and the reasoning behind your brand that should have inspired it.
- Specify the intended usage of the logo. For example, will it appear in a newspaper ad, on a T-shirt, business card, letterhead, or on the side of a building? This will determine how the logo is produced, which may affect its construction. For example, do you require versions that may be utilized in numerous apps, in black and white, or with inverted designs?
- Include your schedule and due dates. Make sure to allow enough time for revisions and feedback. Be precise about the file format and any additional logo variants you want to receive (e.g., RGB, CMYK, one-color, two-color, EPS files). Do well to suggest your design principles where necessary
How to shortlist logo designers
Selecting the potential contractors to interview can be beneficial as you look through the accessible logo design consultants. You can evaluate profiles using criteria like:
- Feedback: Check online evaluations from previous customers for positive comments or warning signs that can provide insight into the experience of working with a particular logo designer.
- Industry fit: To create a logo design that appeals to your target market, you must choose a designer familiar with your business.
- Portfolio: Viewing examples of their initial logo designs is the most significant way to evaluate logo designers.
Platforms to Hire Logo Designers
Once you’ve decided to work with a qualified designer, the next consideration is:
How can I find them? Or how can I locate the best designers in the business?
Due to this, we have compiled a list of the best online resources for finding and hiring designers.
Browse them all and choose your favorite!
Toptal has developed a customized experience for clients that helps remove hiring-related risks from the picture. With this innovative method of hiring independent contractors, you may get a designer with the required abilities and who can do the job on time. To hire logo designers and other design services like graphic design or web design, Toptal employs stringent screening and testing procedures and develops tight relationships with each employee.
Owners of businesses have two weeks to select whether they want to stick with the designer they’ve been paired with, look for another designer, or quit without paying anything.
By making an experienced, qualified logo designer available for hire, Toptal has decreased the risk associated with employing logo designers.
You can save time and stress throughout the hiring process by getting paired with a designer rather than searching for a logo designer yourself, thanks to the platform’s curated nature.
Due to its client-friendly project management tools, such as the capability to pause and continue hiring as necessary, Toptal is recommended for long-term projects.
Since its beginning, Upwork has hosted millions of users and jobs on its site. You can use this resource to look for a freelance logo designer who fits your project’s budget and degree of experience. In addition, the website offers numerous options to employ independent logo designers and includes project management tools. Search for logo designers on their website if, for example, you need someone to create a business logo. You can also identify competent, independent contractors for further design work.
For designers utilizing the Adobe Creative Cloud (such as Adobe Illustrator, PhotoShop, etc.), Adobe offers Behance. Designers can display their work and artwork produced with the Adobe product suite in this portfolio setting. The site is used by designers of various specialties, degrees of expertise, and pricing ranges. You can contact designers directly through portfolios after registering for a monthly membership, or you can post a job with your requirements.
Find a logo designer who fits your budget among the many available.
You can view preliminary designs in the portfolios to determine whether someone has created something resembling the logo brand you’re looking for.
With the atmosphere of a freelance marketplace, Logo Arena has the format of a crowdsourced logo design competition. You enter by deciding on the cost of your contest, how long your entry must be, and the details of the required logo design. The duration, description, award level, and number of entries designers must submit for each contest are then listed. To guarantee pleasure, Logo Arena carefully selects every designer.
Logo Arena offers a money-back guarantee for any designs if you’re unhappy with them.
The platform guarantees original, one-of-a-kind designs that are not generated or taken from web design searches.
To locate a logo designer, 99designs offers a contest format where several designers can participate. First, you submit the specifications and choose the level of participation for the designer, then you sit back and watch as submissions are made. Once you’ve located the ideal logo designer, you can work with that person to refine the concept until you’re happy.
Because of the contest format, you can witness a variety of concepts for your logo brand.
You will be guided in giving the kind of information that the designers require to start their creative process when you fill out the online form.
This is a quick way to hire someone to create a company logo or a design logo for your business card or flyer. You can also get other services such as packaging design, UI design, etc.
Freelance Logo Design (FLD)
Freelance Logo Design (FLD) is theoretically built like other platforms with a contest framework, unlike a marketplace for logo design. However, three freelancers will each submit two designs instead of hundreds of freelancers.
The advantage of this strategy is that because each of the three freelancers has a 33% chance of being chosen, they are more motivated to devote time to your project. If one of the logo designs has what you’re searching for, you can choose it or continue with unlimited revisions by paying an extra price.
Tailor Brands is a tool that provides your design logo using artificial intelligence. Tailor Brands can be for you if you require a logo design immediately. You’ll be given many design logo alternatives after answering questions about your style, objective, and visual responses. This procedure step is free! If you like any of the designs, you can either pay to have the design logo created or hire a freelancer to work on it every month. It’s up to you to create a logo design rather than employing a freelance graphic designer!
There is no danger because you can practice the design process for free.
The platform provides speedy response, so little time is wasted browsing a marketplace for logo designs.
Join for a monthly fee and develop, redevelop, and iterate as much as you like.
All Time Design
Any logo designed by professional designers today took years of experience and practice. All Time Design offers clients these sorts of designers.
The platform differs from 99Design and others. They are an unlimited graphic design service that allows clients to get as many designs as possible for a fixed monthly or yearly fee. All clients need to do is pay for their plan choice and get unlimited design request access.
All Time Design’s designers are design tools professionals. They possess vast experience in Adobe Illustrator, InDesign, and other tools. In addition, these experts are skilled in motion design, packaging design, visual identity design, etc.
They focus on your visual identity design to ensure your brand identity is visible to all. A brand connects a company or group and its target audience. The way a company communicates its personality, tone, and essence, as well as memories, emotions, and experiences, is through its brand identity. Graphic design for visual identity is exactly what it sounds like with All TimeDesign: the visual components of brand identity that serve as the public face of a company and convey its intangible attributes through logo design, image, pattern, and color.
You must have faith in the process when having your logo made, just like when building a house. Recognize that designing takes time and that results aren’t always exactly what you expect. Instead of giving up, realize that getting the best logo for your brand will take time and lots of conversation with your designer.
You can get the most out of your All Time Design subscription by requesting additional branding or marketing assets. After all, you require more than a simple logo design to make a name for yourself and your brand identity shine in your field. Because of this, you don’t need to spend the time or money on another designer.
The majority of freelancers and graphic design firms charge exorbitant rates. All Time Design is the least expensive choice if you’re just starting in business and have a tight budget. Get exclusive access to all design requests like websites or graphics with the Team plan for as little as $499 monthly.