How To Create a 404 Page Design That Won’t Frustrate Your Web Visitors


A “404 Page Not Found” error occurs when a user tries to access a webpage that doesn’t exist. While this message can be frustrating, encountering it is sometimes inevitable. Instead of letting this error deter users, you can turn it into a positive experience with some foresight and creativity.

In this article, we will cover everything you should know about 404 error page design, why you need to craft compelling error messages for your page, how to create compelling error page design, best practices, and 10 excellent examples to consider. Continue reading this blog post to learn more.

What is 404 Page Design?

404 Page Design is the process of creating a custom webpage that appears when a user attempts to access a non-existent or broken link on a website. This design plays a crucial role in mitigating user frustration by providing clear and friendly messaging that explains the error. A well-designed 404 page includes helpful navigation options, such as links to the homepage, popular sections, or a search bar, to guide users towards relevant content.

Additionally, effective 404 Page Design maintains consistent branding to ensure a seamless user experience, often incorporating engaging elements like humor, visuals, or interactive features to turn a potentially negative encounter into a positive interaction. The ultimate goal is to keep users on the site and help them find the information they are seeking, thereby improving overall user satisfaction and retention.

What are the Main Reasons Why a Link Can Be Broken

The main reasons why a link can be broken include:

Incorrect/wrong URL Entry: Typing errors or mistakes in the URL, such as misspellings or incorrect formatting, can lead to broken links. For example, missing a single character or misplacing a slash can result in a URL that doesn’t lead to the intended page.

Deleted Pages: When webpages are deleted or removed from a website without setting up proper redirects, any links pointing to the non-existent page become broken. This is common when outdated content is purged or during major site overhauls.

Changed URLs: Websites often undergo restructuring or redesigns, leading to changes in URL structures. If redirects are not implemented from the old URLs to the new ones, links to the old URLs will become broken. For instance, changing from “” to “” without a redirect causes the original link to break.

Expired Domains: When a website’s domain name expires or is not renewed, all links pointing to that domain become broken. Additionally, if a domain is sold or transferred to a new owner, the content may change or disappear, resulting in broken links.

Server Issues: Server problems such as downtime, crashes, or misconfigurations can render webpages temporarily or permanently inaccessible, causing links to those pages to break. If a server is down for maintenance or experiencing technical difficulties, users will encounter broken links.

External Links: Links to external websites can break if those sites move their content, delete pages, or alter their URL structures without setting up proper redirects. For example, if you link to a resource on another website and that site reorganizes its content, your link may no longer work.

Incorrect Hyperlinking: Errors in coding or the process of creating hyperlinks can result in broken links. This includes mistakes such as incorrect URL paths, missing URL protocols (http:// or https://), or using relative paths incorrectly.

Permission Restrictions: If access permissions for a webpage are changed, making it restricted or private, users who do not have the required permissions will encounter broken links. This can happen if content that was previously public is moved behind a login or paywall.

By understanding these common causes, website administrators can take proactive steps to minimize broken links, such as regularly checking for broken links, setting up proper redirects, and ensuring consistent URL structures and server stability.

What is the Purpose of a 404 Page?

A 404 page serves multiple important functions, transforming a potentially frustrating user experience into an opportunity for engagement and retention. Here are the key purposes of a well-designed 404 page:

User Experience Enhancement:

The primary purpose of a 404 page is to inform users that the page they are looking for does not exist. This clear communication helps reduce confusion and frustration. A good 404 page provides users with alternative options, such as links to the homepage, popular sections, or a search bar, helping them find the content they were originally seeking or discover new areas of interest.

Maintaining Brand Consistency:

A custom 404 page that aligns with the website’s overall design and branding ensures a seamless user experience. This consistency helps maintain user trust and engagement, even when they encounter an error. A 404 page can reflect the brand’s personality and tone, using humor, creativity, or empathy to turn a negative experience into a positive interaction.

Reducing Bounce Rates:

By providing useful links and encouraging further exploration of the site, a 404 page can help reduce bounce rates. This keeps users on the site longer, increasing the chances of achieving conversions or other desired actions. Including engaging elements, such as recommended articles, popular products, or interactive features, can entice users to stay on the site and explore more.

SEO and Technical Benefits:

A well-implemented 404 page ensures that search engines recognize the error and do not continue to index non-existent pages. This helps maintain the site’s SEO health and prevents issues with duplicate or irrelevant content. A 404 page can serve as a tool for web administrators to identify broken links and areas of the site that need attention. Some 404 pages include features for users to report broken links, providing valuable feedback for site maintenance.

Customer Support:

A 404 page can offer direct access to customer support, whether through contact forms, live chat, or links to help centers. This helps users who are struggling to find what they need and improves overall satisfaction. By showing that the website is well-maintained and that user issues are anticipated and addressed, a 404 page can help build trust and credibility with the audience.

Data Collection and Analysis:

Analyzing the traffic to 404 pages can provide insights into user behavior, such as commonly mistyped URLs or popular but missing content. This data can inform future website improvements and content strategies. Monitoring the occurrence of 404 errors can help identify technical issues or content gaps, enabling proactive management and enhancement of the website.

In summary, the purpose of a 404 page extends beyond simply informing users of a missing page. It plays a crucial role in enhancing user experience, maintaining brand consistency, reducing bounce rates, supporting SEO, providing customer assistance, and collecting valuable data for site improvement. A well-designed 404 page turns a potential obstacle into an opportunity for engagement and positive interaction.

What are the Main Components of a 404 Page Design?

When users encounter a 404 error page, it’s not just a dead end; it’s an opportunity to salvage their experience and potentially even turn a frustrating moment into a positive interaction. Crafting an effective 404 page involves several key components:

Clear Error Message:

At the forefront of a 404 page is a clear and concise error message, typically stating “404 Page Not Found.” This message serves as a straightforward notification to users that the page they were seeking does not exist. Coupled with a friendly and empathetic tone, it helps soften the blow of encountering an error and sets the stage for a more pleasant experience moving forward.

Branding and Design Consistency:

Consistency is key to maintaining the integrity of your brand, even in moments of error. A well-designed 404 page seamlessly integrates with the overall look and feel of your website, keeping visitors engaged and ensuring that users feel like they’re still within familiar territory. This includes consistent use of logos, colors, fonts, and stylistic elements that reflect your brand identity.

Navigation Options:

One of the primary functions of a 404 page is to guide lost visitors back on track. Providing intuitive navigation options is crucial in achieving this goal. A prominent link to the home page offers users a quick route to restart their journey, while a search bar empowers them to explore further by searching for specific content. Additionally, offering links to popular sections, and content can help steer users in the right direction and keep them engaged with your site.

Call to Action (CTA):

Engagement doesn’t have to stop at the error page. Including a compelling call to action encourages users to delve deeper into your website despite the initial setback. Whether it’s inviting them to explore your products, discover your latest articles, or sign up for your newsletter, CTAs provide users with a clear next step and keep them invested in their journey.

Contact Information:

For users who may need further assistance, providing easy access to customer support or contact forms can be invaluable. Including links to social media accounts also offers alternative channels for communication and engagement, ensuring that users have multiple avenues for reaching out if needed.

Humor and Creativity:

Injecting a dose of humor or creativity into your 404 page can go a long way in turning a negative experience into a positive one. Whether it’s through amusing images, witty copywriting, or interactive elements, adding a touch of personality to your error page can help alleviate frustration and leave a lasting impression on users.

Helpful Content:

While users may have strayed off course, that doesn’t mean they can’t find value elsewhere on your site. Offering suggested articles, products, or services provides users with alternative pathways to explore, keeping them engaged and potentially even guiding them toward content they may not have discovered otherwise.

Technical Details:

For users who are curious or technically inclined, providing additional information about the error can be helpful. This may include displaying the error code (e.g., 404) along with a brief explanation of what it means. Additionally, considering automatic redirection to relevant pages, with user control over their navigation, can streamline the user experience and minimize frustration.

By incorporating these components into your 404-page design, a web designer can transform what could have been a negative encounter into a positive interaction that leaves users feeling supported, engaged, and more connected to your brand.

How to Design a 404 Page?

Designing a 404 page is more than just creating a placeholder for when users encounter a dead end on your website. It’s an opportunity to turn a potential frustration into a positive interaction, keeping users engaged and guiding them back to valuable content. Here’s a comprehensive guide on how to design a 404 page:

1. Understand the Purpose

A 404 page serves as a bridge between user expectations and reality. It’s vital to recognize that users may arrive at a dead end due to various reasons beyond their control, such as mistyped URLs or outdated links. By understanding this, you can approach the web design process with empathy, aiming to provide assistance and maintain a positive experience despite the error.

2. Identify Branding Elements

Consistency is key in branding, even on error pages. Identify the key branding elements that define your website, such as logos, colors, fonts, and visual style. Integrating these elements into your 404 page ensures continuity and reinforces brand recognition, even in moments of error.

3. Keep It Simple

Simplicity is paramount in designing a 404 page. Users encountering an error are already experiencing a disruption in their browsing experience, so it’s essential to keep the design clean and straightforward. Avoid cluttering the page with unnecessary elements and focus on delivering the error message and navigation options clearly and concisely.

4. Include Clear Error Message

The error message is the centerpiece of your 404 page. Craft a message that clearly communicates the situation, such as “Oops! The page you’re looking for couldn’t be found.” Use language that is friendly, empathetic, and devoid of technical jargon to ensure users understand the situation and feel reassured. Using clear and catchy phrases can help a smooth user experience for your web visitors even when faced with the frustration of being redirected to the wrong page.

5. Provide Navigation Options

Navigational aids are critical in guiding users back on track. Include prominent links to the homepage, relevant sections of the website, or a search bar to help users easily find alternative content. Consider the user’s journey and anticipate their needs to provide intuitive navigation options.

6. Add Visual Appeal

While simplicity is key, incorporating visually appealing elements can enhance the overall user experience. Use images, illustrations, or graphics that complement your brand’s aesthetic and evoke a positive emotional response. Visuals can help capture users’ attention and make the error page more engaging and memorable.

7. Consider Humor or Creativity

Injecting humor or creativity into your 404 page can humanize the error experience and alleviate frustration faced by website visitors. However, it’s essential to strike the right balance and ensure that the tone aligns with your brand’s personality and audience expectations. Clever copywriting, amusing visuals, or interactive features can add an element of delight to the error page.

8. Include Helpful Content

Provide site visitors with additional value by offering suggested content or resources to explore. This could include popular articles, featured products, or relevant FAQs that help users discover new information or solutions to their queries. By offering helpful content, you can turn a negative experience into an opportunity for engagement and discovery.

9. Optimize for Mobile

With the increasing prevalence of mobile browsing, optimizing your 404 page for mobile devices is essential. Ensure that the page layout is responsive and adapts seamlessly to different screen sizes. Test the page on various mobile devices to verify usability and readability, making adjustments as needed to provide a consistent experience across platforms.

10. Test and Iterate

Once you’ve designed your 404 page, it’s crucial to test it rigorously to identify any usability issues or areas for improvement. Conduct usability testing with real users to gather feedback on the clarity of the error message, the effectiveness of the navigation options, and the overall user experience. Use this feedback to iterate on the web page design and make refinements that enhance usability and user satisfaction.

By following these comprehensive steps, you can design a 404 page that effectively communicates the error, guides users back on track, and leaves a positive impression on visitors, ultimately enhancing the overall user experience of your website.

12 Excellent Examples of 404 Page Design

Here are 12 excellent examples of creative and effective 404 page designs:

1. GitHub


GitHub’s 404 page features a playful animation of a lost astronaut floating in space. It includes a search bar and links to popular repositories, encouraging users to continue exploring the site despite the error.



LEGO’s 404 page features a colorful and interactive design that allows users to build their own LEGO creations directly on the page. It’s engaging, and fun, and perfectly captures the brand’s playful spirit.

3. Etsy


Etsy’s 404 page features a charming illustration of a little girl holding a knitted sweater with a message saying “Uh Oh! Sorry, the page you were looking for was not found.” It includes a search bar and links to popular categories, keeping users engaged with the site.

4. Pixar


Featuring Sadness from the movie “Inside Out,” Pixar’s 404 page uses a beloved character to create an emotional and relatable experience, aligning with the studio’s storytelling expertise

5. Marvel


Marvel leverages its rich universe of characters by incorporating them into its 404 pages, creating a fun and thematic experience that aligns with its brand’s storytelling style.

6. Mailchimp


This 404 page features a confused cartoon donkey, maintaining the brand’s playful and humorous tone. It keeps things simple and directs users back to the homepage efficiently.

7. Kualo


The web hosting company Kualo entertains users with a Space Invaders game themed around their brand. This interactive approach not only engages users but can also lead to discounts based on game performance.

8. Steve Lambert

Steve Lambert

Artist Steve Lambert’s 404 page is intentionally awkward, featuring a video of himself telling terrible jokes. This quirky approach is a perfect fit for his experimental art style, making the error page an extension of his brand.

9. Slack


Slack’s 404 page transports users to a whimsical landscape filled with interactive elements like mountains, rainbows, and animals that respond to mouse movements, making the experience visually engaging and delightful.

10. BluePath


This data strategy firm uses humor by showing a map indicating that the user is “way off the map” and cleverly integrates data-driven elements related to their services. It’s a creative way to keep users entertained while staying relevant to their field.

Bonus Point: 20th Century Studios

20th Century Studios

This page showcases stills from various cult movies with witty captions, engaging users by reminding them of popular films and suggesting alternative content they might enjoy.

These examples showcase the diversity of approaches to 404-page design, from playful and humorous to minimalist and informative. By incorporating creativity, humor, and user-friendly navigation options, these brands have turned a potential error into an opportunity for engagement and brand reinforcement.

404 Page Best Practices

Creating an effective 404 page is crucial for maintaining a positive user experience even when visitors encounter a broken link. Here are some best practices for designing an excellent 404 page:

1. Keep It On-Brand: Your 404 page should reflect the overall branding and design of your website. This ensures consistency and helps users feel like they’re still within your site’s environment.

2. Provide Clear Navigation: Include links to important pages such as the homepage, contact page, or a site map. This helps users find their way back to relevant content easily.

3. Use Humor or Creativity: Adding a touch of humor or a creative element can make the error page less frustrating. This can be done through funny images, clever text, or interactive elements like games.

4. Explain What Happened: Briefly explain why the user is seeing the 404 page. This can help reduce confusion and frustration. For example, you might say that the page might have been moved or deleted.

5. Search Functionality: Adding a search bar allows users to quickly find what they are looking for without having to navigate away from the page.

6. Call to Action: Encourage users to take an action, such as subscribing to a newsletter, checking out popular content, or contacting support. This can help keep them engaged with your site.

7. Contact Information: Provide a way for users to report the broken link or get in touch with your support team. This shows you value their experience and are willing to help fix issues.

8. Include Visual Elements

Using appealing visuals, animations, or illustrations can make the 404 page more engaging and less disappointing for users.

9. Responsive Design: Ensure that your 404 page is mobile-friendly. A significant portion of users access websites via mobile devices, so the page should be easy to read and navigate on smaller screens.

10. SEO Considerations: Implement proper redirects if a page has moved permanently. Use a 301 redirect to ensure search engines understand the change and maintain the SEO value of the content.

11. Track 404 Errors: Use tools like Google Analytics to track when and how often users encounter 404 pages. This data can help you identify and fix broken links on your site.

By following these best practices, you can turn a potentially negative experience into a positive interaction that keeps users engaged with your site.


In conclusion, an effective 404-page design is a vital component of a website’s user experience. By combining brand consistency, clear navigation, humor, and helpful elements like search functionality, a well-designed 404 page can turn a potentially frustrating situation into a positive interaction. It offers an opportunity to engage users creatively, guide them back to useful content, and maintain their trust in your site.

Employing best practices such as providing a brief explanation for the error, offering multiple ways to navigate back to key site areas, and incorporating responsive design ensures that users feel supported and informed. Additionally, tracking 404 errors and utilizing SEO best practices, like proper redirects, can help maintain the integrity and usability of your website over time​.

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