How to Create High-Converting Landing Page For Real Estate [+ 15 Examples]
Table of Contents
Landing pages are dedicated web pages crafted with a specific marketing or promotional objective. They are different from the main website and are tailored to entice visitors into performing specific actions, like subscribing to a newsletter, obtaining an e-book, seeking a price estimate, or completing a purchase. Much like their role in various industries, landing pages provide real estate agencies with a valuable platform for showcasing their properties and capturing the attention of potential clients interested in real estate offerings.
While real estate landing pages can be quite successful, it’s important to take into account specific considerations before designing them. In this article, you will learn about the basics of real estate landing pages, their importance, real examples, and tips on crafting real estate landing pages that drive high conversion rates.
What is a Real Estate Landing Page?
A real estate landing page is a dedicated web page designed to serve as a focused and persuasive online marketing tool for real estate agents or professionals.
These pages are distinct from a real estate agency’s main website and are created with a specific goal in mind: to capture the interest of potential property buyers or sellers and prompt them to take a specific action, such as providing contact information, scheduling property viewings, or requesting more details about a property.
Real estate landing pages typically feature detailed property information, compelling visuals, lead generation forms, persuasive headlines, and clear calls to action, all aimed at facilitating lead generation and conversion in the real estate industry.
Why Should You Use a Real Estate Landing Page?
Real estate landing pages offer numerous compelling reasons why they should be an integral part of any real estate business or agency’s digital marketing strategy:
1. Lead Generation
One of the primary objectives of an effective real estate landing page is to capture leads. By providing a simple contact form or offering valuable property information in exchange for contact details, you can build a robust database of potential clients.
2. Focused Marketing
Each landing page is tailored to a specific property or offer. This focused approach allows you to target a particular audience interested in that property, increasing the chances of conversions.
3. Enhanced User Experience
Landing pages are designed with a single, clear purpose in mind. This simplicity eliminates distractions, creating a seamless and user-friendly experience for visitors.
4. Higher Conversion Rates
Due to their focused nature and persuasive design elements, a dedicated real estate landing page often yields higher conversion rates compared to general website pages.
5. Better Ad Campaign Performance
If you’re running online advertising campaigns, directing traffic to a dedicated landing page enhances the relevance of your ads, improving ad quality scores and potentially lowering ad costs.
6. Data and Analytics
Landing pages provide valuable data on user behavior, allowing you to assess the performance of your marketing efforts and make data-driven improvements.
7. Customization and Testing
You can easily experiment with different elements on landing pages, such as headlines, images, or CTAs, to optimize their performance through A/B testing.
Real estate landing pages are powerful tools for lead generation, conversion optimization, and focused marketing efforts. They enhance the overall user experience and provide valuable data for continuous improvement, making them an essential component of a successful real estate marketing strategy.
15 Real Estate Landing Page Examples & Why They Work
Here are 15 examples of high-converting landing pages for real estate businesses and a brief explanation of why they work:
Zillow‘s landing pages are known for their user-friendly design and straightforward approach. They provide essential property information, captivating images, and a clear call to action (CTA) that guides visitors to explore listings or request more details. Zillow’s success lies in its ability to present property information in an easily digestible format, making it a go-to platform for homebuyers and sellers looking for a hassle-free experience in their property search.
Why It Works: Zillow’s home search landing pages are known for their clean design and user-friendly layout. They prominently display property information, high-quality images, and a clear CTA, making it easy for visitors to explore listings.
Redfin‘s landing pages are designed with a focus on lead generation. They prominently display property details and encourage visitors to provide their contact information in exchange for access to more information.
This straightforward approach efficiently converts visitors into potential leads. Redfin’s user-friendly layout and clear call-to-action (CTA) contribute to its effectiveness, ensuring that visitors can easily find property listings and take the next steps in their real estate journey.
Why It Works: Redfin’s landing pages are optimized for lead generation. They offer a property’s details in exchange for contact information, effectively converting visitors into potential leads.
Realtor.com‘s landing pages prioritize immersive visuals and detailed property information. They often feature 3D tours and video walkthroughs, creating an engaging experience for property seekers. The user-friendly layout makes it easy for visitors to explore listings and discover essential details about homes.
Realtor.com’s landing pages are designed to provide a comprehensive view of properties, helping potential buyers make informed decisions. This focus on visuals and information accessibility sets Realtor.com apart in the competitive real estate market.
Why It Works: Realtor.com’s landing pages often feature engaging visuals, including 3D tours and video walkthroughs, offering an immersive experience for property seekers.
Trulia‘s landing pages leverage user-generated content to build trust and credibility. They showcase customer reviews and ratings, allowing potential buyers and renters to gain insights from previous experiences.
Trulia’s approach emphasizes transparency and peer feedback, which can be invaluable when making real estate decisions. By highlighting the voices of actual users, Trulia establishes itself as a platform that prioritizes community input, making it a trustworthy resource for those looking to buy or rent property.
Why It Works: Trulia’s landing pages focus on user-generated content, including reviews and ratings, enhancing trust and credibility among potential buyers and sellers.
5. Century 21
Century 21‘s landing pages offer an inviting and user-friendly experience. They prioritize easy navigation, making it simple for visitors to explore property listings. What sets them apart is their inclusion of agent profiles, which humanizes the real estate process.
These profiles establish personal connections between agents and potential clients, emphasizing the expertise and approachability of Century 21 agents. This personal touch helps build trust and encourages visitors to reach out for assistance with their real estate needs.
Why It Works: Century 21’s landing pages are designed for easy navigation, offering a user-friendly experience. They also feature agent profiles to establish personal connections.
6. Coldwell Banker
Coldwell Banker‘s landing pages focus on showcasing the local expertise of their agents. They emphasize their agents’ deep knowledge of specific neighborhoods, positioning them as trusted advisors for property buyers and sellers.
Coldwell Banker’s approach is all about highlighting the value of working with experienced professionals who understand the nuances of local real estate markets. This emphasis on localized expertise builds trust and confidence among potential clients seeking guidance in their property transactions.
Why It Works: Coldwell Banker’s landing pages emphasize the local expertise of their agents, positioning them as trusted advisors for specific neighborhoods.
7. Apartment List
Apartment List‘s landing pages are designed for renters searching for their ideal home. They provide a straightforward search functionality that allows users to quickly find rental properties that match their criteria.
These pages prioritize simplicity and efficiency, making it easy for renters to discover available apartments and homes. With a focus on user experience, Apartment List streamlines the rental property search process, helping users find their next residence with ease and convenience.
Why It Works: Apartment List’s landing pages provide a straightforward search functionality for rental properties, making it easy for renters to find their ideal home.
HomeAway‘s landing pages are geared toward vacation rentals and are characterized by captivating visuals that showcase the aspirational aspect of property searches. They emphasize the allure of vacation destinations, highlighting the unique experiences offered by different properties.
HomeAway excels in creating an emotional connection with travelers, making them dream of their next getaway. The visuals and persuasive content inspire visitors to explore vacation rentals and plan their ideal vacations through HomeAway’s platform.
Why It Works: HomeAway’s landing pages feature stunning visuals of vacation rentals, highlighting the aspirational aspect of property searches.
ForSaleByOwner.com‘s landing pages cater to sellers interested in saving on real estate agent fees. They emphasize the cost-saving benefits of selling a property without an agent.
The pages often feature tools and resources to help sellers navigate the process independently, from listing their property to negotiating offers. ForSaleByOwner.com positions itself as a platform that empowers sellers to take control of their home sales, appealing to those looking to maximize their profits while minimizing expenses.
Why It Works: ForSaleByOwner.com’s landing pages focus on the cost-saving benefits of selling a property without an agent, appealing to budget-conscious sellers.
Movoto’s landing pages often feature valuable guides and resources, positioning themselves as educational hubs for property buyers and sellers. They offer insights and advice on various aspects of the real estate market, helping users make informed decisions.
By prioritizing education, Movoto creates trust and establishes itself as a valuable resource for those seeking expert guidance in their real estate transactions. This approach sets them apart as a platform that not only lists properties but also empowers users with knowledge.
Why It Works: Movoto’s landing pages often include helpful guides and resources, positioning them as educational hubs for property buyers.
11. Red Door
Red Door’s landing pages prioritize storytelling to connect with potential buyers and renters on a deeper level. They share the unique history and character of each property, emphasizing the emotional appeal of the real estate.
These pages go beyond listing details and create narratives that help visitors envision themselves living in these spaces. Red Door’s storytelling approach sparks imagination and creates a strong emotional connection with the properties they represent, making them stand out in the real estate market.
Why It Works: Red Door’s landing pages prioritize storytelling, sharing the unique history and character of each property.
Houzz’s landing pages are dedicated to design and renovation ideas, catering to homeowners looking to improve their living spaces. They offer a wealth of inspiration, showcasing interior and exterior design concepts, product recommendations, and expert insights.
By focusing on the creative and practical aspects of home improvement, Houzz engages homeowners in their remodeling projects. Houzz’s landing pages serve as a go-to resource for those seeking fresh ideas and solutions to transform their homes.
Why It Works: Houzz’s landing pages showcase design and renovation ideas, targeting homeowners interested in improving their living spaces.
LoopNet’s landing pages are tailored for the commercial real estate market. They provide comprehensive property information and search functionalities for businesses and investors.
These pages cater to those looking to buy, lease, or invest in commercial properties, offering detailed listings, market insights, and financial analysis tools. LoopNet positions itself as a one-stop platform for commercial real estate transactions, making it a valuable resource for professionals and organizations seeking opportunities in the commercial property market.
Why It Works: LoopNet’s landing pages cater to commercial real estate, providing detailed property information for businesses and investors.
Vacasa’s landing pages target vacation rental property owners. They highlight the benefits of partnering with Vacasa to manage and market their vacation homes. These pages emphasize ease of use, profitability, and peace of mind for property owners by showcasing Vacasa’s property management services.
Vacasa positions itself as a trusted partner in vacation rental management, attracting property owners seeking professional assistance in maximizing the potential of their vacation properties while reducing the stress of self-management.
Why It Works: Vacasa’s landing pages focus on vacation rentals, highlighting the convenience and comfort of booking through their platform.
Apartments.com’s landing pages are designed to simplify the apartment-hunting process. They offer an extensive database of rental listings, allowing users to search for their ideal apartment based on various preferences and criteria.
Apartments.com’s pages prioritize user-friendly features, detailed property information, and interactive mapping tools. They cater to renters looking for a seamless search experience, making it easier to find and secure the perfect rental property in their desired location.
Why It Works: Apartments.com’s landing pages offer a comprehensive search engine for renters, allowing them to filter properties based on specific criteria.
These real estate landing pages work because they cater to the needs and preferences of their target audience, whether it’s homebuyers, renters, or property sellers. They are designed for user engagement, lead generation, and conveying trust and credibility, making them effective tools in the competitive real estate market.
How To Create High-Converting Real Estate Landing Pages
Creating high-converting real estate agent landing pages requires a thoughtful approach to design and content. Here are key strategies to help you create landing pages that generate leads and drive conversions:
Step 1: Clear Headline and Value Proposition
A compelling headline at the top of your real estate landing page grabs visitors’ attention. It should clearly convey the unique value you’re offering, whether it’s property listings, expert guidance, or valuable resources. A strong value proposition sets the tone for the entire page and entices visitors to explore further.
Step 2: Engaging Visuals
High-quality images and videos of the featured properties are essential for capturing visitors’ interest. Visual content helps potential buyers or renters visualize the spaces, making them more likely to engage with your real estate landing page. It creates an emotional connection and enhances the overall user experience.
Step 3: Detailed Property Information
Provide thorough property details, including price, location, square footage, and key features. Transparency builds trust with visitors. Prospective buyers or renters need comprehensive information to make informed decisions, and including these details on your real estate landing page helps them assess whether the property aligns with their needs and preferences.
Step 4: Lead Capture Forms
Incorporate strategically placed lead capture forms with minimal fields to encourage visitor submissions. Offer incentives like property alerts or valuable resources in exchange for their contact information. These forms are vital for converting visitors into leads and potential clients, facilitating further engagement and communication.
Step 5: Social Proof
Incorporate testimonials, reviews, or ratings from previous clients or tenants to build credibility on your real estate landing page. Positive feedback and experiences from others reassure visitors about your trustworthiness and the quality of your services. Social proof helps influence potential buyers or renters in their decision-making process.
Step 6: Local Information
Highlight neighborhood amenities, schools, transportation options, and nearby attractions on your real estate landing page. Providing insights about the local area helps potential buyers or renters envision the lifestyle they could enjoy. It demonstrates your expertise and enhances the overall appeal of the property, encouraging further interest.
Step 7: Mobile Optimization
Ensure your real estate landing page is fully responsive and loads quickly on mobile devices. Many users browse property listings on smartphones. Mobile optimization ensures a seamless and user-friendly experience, allowing visitors to access property details and contact information easily, regardless of the device they’re using.
Step 8: Clear Call to Action (CTA)
Use persuasive and prominently placed CTA buttons on your real estate landing page. These buttons guide visitors to take specific actions, such as “Schedule a Showing” or “Request More Information.” A clear CTA encourages engagement and streamlines the path to further interaction, ultimately driving conversions.
Step 9: Trust Signals
Display trust badges, affiliations with industry organizations, and security seals on your real estate landing page. These elements reassure visitors about data privacy and your professionalism. Trust signals build credibility and trust, which are crucial when potential buyers or renters are considering your services and property listings.
Step 10: A/B Testing
Implement A/B testing on your real estate landing page by experimenting with different elements like CTA buttons, headlines, or images. This allows you to determine which variations perform better in terms of visitor engagement and conversion rates. A/B testing helps optimize your page for maximum effectiveness and lead generation. You could also create multiple landing pages to test how they perform against each other.
Step 11: Local SEO
Optimize your real estate landing page for local search terms to ensure it appears in relevant search results. By including location-specific keywords, and meta tags, and ensuring consistent NAP (Name, Address, Phone) information, you improve your page’s visibility in local searches. This helps attract potential buyers or renters in your target area.
Step 12: Chat Support
Incorporate live chat or chatbot support on your real estate landing page. It enables real-time engagement with visitors, allowing them to ask questions and receive immediate responses. Chat support enhances user experience, addresses inquiries promptly, and may lead to increased lead generation as potential buyers or renters feel more informed and supported.
Step 13: Exit-Intent Pop-ups
Use exit-intent pop-ups on your real estate landing page. These pop-ups appear when a visitor is about to leave the page and can offer incentives like downloadable resources, property alerts, or special offers. Exit-intent pop-ups give you a final opportunity to capture leads and keep potential clients engaged before they exit.
Step 14: Follow-Up Sequence
Create an automated follow-up sequence that nurtures leads obtained from your real estate landing page. This can include email drip campaigns and personalized content. Consistent follow-up keeps your brand top-of-mind, provides additional information, and guides potential clients through the decision-making process, increasing the likelihood of conversion.
Step 15: Analytics
Implement analytics tools to track and analyze visitor behavior on your real estate landing page. This data helps you understand which elements are effective, such as CTA clicks or time spent on the page. Analytics insights enable you to make data-driven improvements and optimize your page for higher conversions over time.
By following these strategies, you can create killer real estate landing pages that not only attract visitors but also convert them into valuable leads and clients, ultimately contributing to your real estate business’s success. If you are unable to start this process from scratch, you can use landing page templates available online to get your real estate offerings out there.
Common Mistakes To Avoid When Creating Customizable Landing Pages For Real Estate
Creating customizable landing pages for real estate can be highly effective, but it’s important to avoid common mistakes that can hinder their success. Here are seven pitfalls to steer clear of:
1. Overcomplicating the Process
Avoid making the customization process overly complex. Keep it user-friendly so that visitors can easily personalize their search criteria, such as location, price range, and property type.
2. Cluttered Design
A cluttered layout can overwhelm visitors. Ensure your landing page design is clean, with intuitive navigation and a clear hierarchy of information.
3. Too Many Fields in Forms
While customization is important, avoid including too many fields in your search forms. Long forms can deter visitors. Focus on essential criteria and ask for additional details later in the lead nurturing process.
4. Ignoring Mobile Optimization
Many users browse real estate listings on mobile devices. Ensure your landing page is responsive and offers a seamless experience across all screen sizes.
5. Lack of Clear CTAs
Every customizable landing page should have clear and strategically placed calls to action (CTAs). Make it easy for visitors to take the next step, whether it’s scheduling a viewing or signing up for property alerts.
6. Inadequate Property Information
While customization is great, ensure that each property listing includes detailed information and high-quality images. Visitors want to know what they’re getting into, so don’t skimp on property descriptions.
7. Neglecting Local SEO
Customizable landing pages often target specific locations. Optimize your pages for local SEO by including relevant keywords, location-based content, and local business schema markup.
By avoiding these common mistakes, you can create customizable landing pages for real estate that offer a seamless, user-friendly experience, attract qualified leads, and ultimately drive conversions.
The world of real estate is dynamic and competitive, and customizable landing pages have emerged as powerful tools to stay ahead of the game. These pages allow you to provide a tailored experience to your potential clients, showcasing the properties that matter most to them.
By avoiding common mistakes and following best practices, you can create landing pages that not only capture leads but also deliver valuable, personalized information to your visitors. Whether you’re a real estate agent, developer, or property manager, customizable landing pages can be your secret weapon for attracting, engaging, and converting prospects.
Embrace the potential of customizable landing pages to make a lasting impression on your audience and secure success in the competitive world of real estate.