The Best Infographic Examples for All Types
As human beings, we are easily enticed by visually appealing graphics. It is natural for humans to be drawn to images as 65% of humans are actually visual learners.
In fact, science suggests that our brains are wired to be naturally attracted to pictures. Thus, creating, seeing, and understanding visuals has become a part of the daily lives of human beings.
In addition, our brains are biologically trained to see shapes even without knowing we are. So, for example, when you look at babies, you can immediately observe how they are drawn to visuals. But we all know they cannot fully understand what they see – like their toys or even the people around them.
Let’s just say that from the day we were born, visual cues helped us connect with the outside world.
When you go outside, you will automatically be bombarded with visual information – signages on the street, your favorite fast-food chain logo, a friend’s tweet, etc.
You see, great images can easily be remembered. This is why a lot of marketing experts have always seen creating great visuals that stand out and convey the message are essential elements to leave a lasting impression on consumers.
In early 2007, there was an astounding 9900% increase in the use of visual information through the internet. As technology and the internet began to develop, businesses – both startups and giant corporations- became more visual.
And one of the many ways visuals are used in marketing is through infographics.
So, what are infographics, and how can you create infographics that tell a great story?
Read along and find out!
What is an infographic?
When you open your social media or read through a magazine, there is a big chance that you might have come across a bright and colorful infographic.
From banking, and healthcare, to tech products, infographics are well-known tools for visual representation and storytelling across different industries and platforms.
Even as educational resources, people in the academe favor the use of infographics because of their innate versatility.
Infographic is basically the combination of its root words: Information and graphics.
According to the Oxford English Dictionary, an infographic is a visual representation of information or data using charts or diagrams.
On the other hand, Merriam-Webster defines infographics as a chart, diagram, or illustration found in books or magazines that use graphic elements to exhibit data visualization in a visually striking way.
However, in the world of content marketing, an infographic goes beyond just being a visual representation.
An infographic or information graphic combines data visualizations such as pie charts and bar graphs aided by imagery and text to impart key points and essential details about a particular topic.
Infographics are valuable tools for visual communication. A great infographic is one that can give out information and present data with the ability to grab attention with its visual and design elements.
It not only catches the reader’s attention but also offers facts and captivating visual cues.
But still, a lot of people would ask this question – do you always need quantitative data to create a great infographic?
The answer is a straight-up NO.
No, you don’t.
A successful infographic is like a great story.
Therefore, creating a full infographic involves using qualitative and quantitative data to tell a great story.
The Best Infographic Examples
Before you start creating your own infographic, you will realize that different types of infographics serve specific kinds of data and information. So you would want to know the different types of infographics and when is the best time to use them!
Here are some of the best infographic examples and their types!
Timeline infographics are most valuable to present data to show how much change has happened within a specific period over a particular topic. The scope of topics that can use timeline infographics are the following:
- Show history
- Event and project timelines
- Highlight a sequence of events
- Walk through journey
- Tell a story in a chronological order
- Show the timeline for how long a process takes
Whether you want to show the history of a certain topic or an overview of sequenced events, using a timeline infographic allows you to illustrate how an idea, project, or story came about. Check out the ultimate guide to design a infographic.
Timeline infographic examples and practices
To make your timeline infographic distinct, see the examples below and follow these practical tips:
1. Use simple graphics and icons to focus on key points in your timeline.
2. Highlight major points using contrasting colors and distinct font styles.
3. Have timeline points connected with a line to show sequence.
4. Organize information accordingly, include the essential details, and label each point.
Process infographic is the format you can use when presenting information about specific processes. Often, these process infographics can help aid the decision-making process in projects. Process infographics become effective when you want to do the following:
- Simplify a complex process and present it in an uncomplicated matter.
- Provide a summary of the step-by-step process of a particular topic.
- Present a procedure.
The process infographic is an effective infographic when you want to show a process or procedure (e.g., recipes, hiring processes, etc.) to become easily understood. Check out the top tips to design a infographic.
Process infographic examples and practices
To make your process infographic distinct, see the examples below and follow these practical tips:
1. Use a specific color for each process in your infographic.
2. Use icons that indicate directions, such as arrows, numbers, and lines, to guide readers through the next step.
3. Use white space or negative space to balance out an overload of information.
4. Try using the S-shape format to save space.
Suppose you want to present technical subjects to an audience that may not be entirely familiar with the topic. In that case, the informational infographic can be a helpful tool. This format is perfect if you want to achieve the following:
- Provide an overview of a technical matter.
- Introduce a new concept.
- Transform a blog post to become more appealing.
Unlike other types of infographics, informational infographics are much more text-heavy than images.
Informational infographic examples and practices
Make your point with these informational infographics examples and practices:
1. Use illustrative icons and descriptive headers to create your points.
2. Use numbers for each section if necessary to grab the reader’s attention better.
3. Restrict the use of colors to three to five colors to make design elements cohesive.
This next type of infographic is your best choice when presenting demographics and location-based information. This format can be used when you want to do the following:
- Illustrate trends at different points of location.
- Share visual elements about a particular place.
- Communicate geographic-based survey results.
Using map infographics can help you further analyze and track different geographical data such as population growth and supply chain patterns. Find some modern types of infographic.
Map infographic examples and practices
Illustrate location-based information through these map infographics examples and practices:
1. Be mindful of your map colors. You may assign specific colors for certain areas. For example, you may use blue for bodies of water and darker or bright colors to bring emphasis to highlighted places.
2. Include minute but essential details such as map legends, scale bars, and data resources. This various information will guide your readers to understand your map infographic better.
3. Avoid putting so much text; instead, carefully think of your labels to avoid information overload.
Data visualization infographics
Data visualization infographics are primarily used for communicating data using bar graphs and pie charts. Using this type of infographic can be beneficial if you want to do the following:
- Proclaim support for an argument, opinion, or perspective about a specific topic.
- Show numbers and data to make them visually unique.
With this type of infographic, you let the numbers speak for themselves. You may find this helpful in presenting numbers in data to prove its impact. It is very versatile as it can also be used as one of the most reliable educational resources. Check out some trendy guide about infographic.
Data visualization infographic examples and practices
To make the numbers of your data serve their purpose, you may follow these best data visualization infographic examples and practices:
1. Use coherent icons, colors, and images to bring your text or numbers aligned with each other. For example, use health-related icons when showing medical-related data.
2. Select the correct graph and chart for your data. Have them labeled accordingly.
3. Pick the pivotal information for your statistics and the story behind it.
The comparison infographic, otherwise known as versus infographic, is the type you see primarily in content marketing. This style is not new in blog posts, social media, and emails. This form of infographics can help readers decide between two or more choices.
You can use this type of infographic if you want to achieve the following:
- Help your readers see and understand different sides of the coin.
- Show the pros and cons of a product.
- Present similarities and differences.
Comparison infographic examples and practices
Help your readers in their decision-making course by following these comparison infographic examples and practices:
1. Use strategic colors for each topic to emphasize differences.
2. Put strong divisions either horizontally or vertically. You can use borders and strong lines, especially if comparing more than two choices.
3. Make sure that you group the same topics together.
Like other infographics types, this type mainly focuses on presenting data according to varying levels. Although the pyramid is the most common hierarchical infographic example, others may use other shapes, such as an organizational chart.
You can use the hierarchical infographic format if you want to achieve the following:
- Make your readers understand the levels or the hierarchy of the key points.
- Show the relationship between the information.
- Compare the difference between the levels of information presented.
Hierarchical infographic examples and practices
Organize information according to each level by following these hierarchical infographic examples and practices:
1. Use unified colors for each level to emphasize differences between each level.
2. Make sure that the tones of the color palette for the whole infographic are related to each other for cohesiveness.
3. Explore using different shapes and ensure that the levels are distinctively organized.
This next infographic is widely used in presenting numerical data. The statistical infographics tend to contain fewer narratives and focus more on numbers and data presented. In this type of infographic, the bar graph is the most widely used tool to represent data.
You can use the statistical infographic format if you want to achieve the following:
- Focus on the numerical data presented.
- Support facts based on reliable research information.
- Compress information-heavy data and complex information.
Statistical infographic examples and practices
Present your statistical data clearly by following these statistical infographic examples and practices:
1. Create a simple infographic that focuses on essential details, particularly the research statistics.
2. Use different but related color palettes to signify differences in the numbers.
3. Create an infographic using the accurate data presentation tool such as line graphs, bar graphs, and charts.
Marketing infographics are primarily used to increase brand awareness. It can also be used to promote engagements, impart essential details about the company, and even tell the brand story to the target audience.
You can use the marketing infographic format if you want to showcase the following:
- Presenting a new product or service.
- Showing your business achievements.
- Drive engagement on your social media.
Marketing infographic examples and practices
Help build your brand awareness for your target audience to see by following these marketing infographic examples and practices:
1. Make sure that you include your brand logo in your infographics.
2. If possible, apply your brand colors for easy recognition.
3. Use brand-related icons and imagery to make your infographic stand out.
Creating infographics in 4 easy steps!
Marketing is all about communication. Therefore, an eye-catching infographic design should go beyond colors and iconography.
Eye-catching, understandable, and visually striking
That’s the primary goal of how your infographics should be. So, with all these elements into consideration, here are 5 easy steps to create the best infographics!
1. Set the goals of your infographics
Before focusing on your infographic’s design, you must first set the infographic’s goals. A great infographic example is not just focused on the aesthetics but its ability to communicate to the audience.
What would you want your readers to learn from your infographics? Therefore, start by setting goals for your content, infographic design, and its primary purpose. A part of planning for your goals is also knowing where they will be placed. Is it going to be an infographic poster? a print ad? or will it be a quick overview shown through social media?
Before anything else, you have to put all your goals in place!
2. Identify your audience
Of course, you cannot please everyone. Therefore, it is a must that you know who your audience will be. An effective infographic shows a great message and how it is actually written. When you know your audience, it becomes easier to write suitable content for your audience.
Identifying your audience can help you determine the data you will use, the proper lingo or jargon words, and what design will work for your readers.
It is also important to know the baseline of their knowledge and what position they hold in the business.
Suppose you’re going to create an infographic for CEOs; you may go for a more formal structure in both content and design. But, on the other hand, when you’re making an infographic for the masses, you would probably go for more colors and use jargon that the generation can easily understand.
3. Gather and prepare your information
Of course, you want your infographic to contain all the crucial details of a specific topic. And the only way to achieve this is by collating all your research materials and information beforehand.
It is important that you get all the important details from reliable sources such as business analytics, research statistics, sales data, research journals, and others. You should also keep in mind to credit them when making your own infographic.
4. Choose your type of infographic
Now that you understand the best infographic examples, you must create an infographic aligned with the data you’re about to present. Start thinking about what your layout is going to look like, so you would know what infographic templates would work for the type of data you have.
Suppose you want to compare complex information; you can refrain from using directional icons or arrows. Instead, you may want to use infographic templates that have two columns or shows differences.
5. Get inspired with a great infographic example
Once you get into planning your infographic design, you may want to get inspiration from existing infographic templates especially when you’re about to make your first infographic.
Look into some combination of bright colors, and font styles, and understand what makes an infographic template work.
Take inspiration in your content, your brand colors, and whatever you want to achieve that would make your audience stop and stare. Remember that a well-thought-out infographic makes the audience really make time to actually read it!
6. Strategically design your infographic
Here’s where things get a little more complicated. Sure, you want a colorful infographic with great imagery and visual cues. But how do you do that without any graphic design experience or knowledge about color contrasts and stuff?
Strategically designing your infographic is also an essential aspect of creating infographics. The best infographics have graphic elements that are relevant to the message that your content wants to convey.
You have to consider the size, the infographic flow, and leaving negative space and white space as needed. Whether you plan on using your own design or premade infographic templates, you must ensure that your elements remain cohesive.
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