Let’s all agree that content is king online, and with the attention span of the viewers, getting that content across is a long, tedious task. And keeping up with the high-paced generation, where you have nothing more than just a few seconds to grab the attention of your audience, is turning out to be a task that most marketers find overwhelming. Which is why most marketers from all over the world, call upon infographics to save the day. Infographics are the ideal blend of content and visuals that efficiently and quickly convey the information to the audience. What makes infographics eye-catching is that most brands/organizations use illustrated characters, bright, bold color palette, creative words, etc. to make their information crisp and creative. Infographics help your content visually digestible, as well as help organize your information/data in an easy-to-read and process format. From a step-by-step manual to a study on an interesting topic, infographics is the best-suited marketing collateral for representing your data in a way that pulls the customer closer to your brand. Check out these Infographic Tips, Types, and Inspiration.
Types of Infographics
- Types of Infographics
- Trendy infographic tips
- Brilliant infographics from top brands
Infographics is essentially a visual representation of information and or data. Simply put, they are a combination of concise content, illustrations, charts, and images in a gripping manner that is easy to understand and comprehend.
But this visualization of data is only possible if you know your data well and know how to present it. If you’re a beginner in designing, then there is a possibility that you might not be aware of the different and creative ways of representing your information/data.
To help you get a clear understanding of the different ways of representing your data, we have curated a list of 9 creative types of infographics that you can use to present your information/data:
1. Process Infographics
- To break down a complicated, long process into simplified, easy-to-comprehend steps
2. Data Visualization
- To simplify data-driven information and make it easy-to-read
- To frame data, facts, and statistics in a more interesting to digestible format
3. Timeline Infographics
- To simplify a lengthy storyline
- To display how one particular thing leads to another
- To portray the changes a particular thing has gone through over time
4. Visual Infographics
- To make your article a visual, creative treat
- To provide an opportunity for your infographic to go viral
- To make your content brief and crisp
5. Interactive Infographics
- To grab the attention of the viewers with creative and interactive visuals
- To motivate audience engagement
6. List-based Infographics
- To give a proper structure to your content
- To support a definite argument
7. Flowchart Infographics
- To portray how various circumstances can offer a similar conclusion
- To provide customized answers
8. Map Infographics
- To showcase location-centric data
- To compare and analyze information based on region(s)
9. Versus or Comparison Infographics
- To foreground the differences and similarities
- To underline the features
Now that you know the different types of creative infographics go ahead and get started. Select the one that fits your and your brand’s needs as well as keeps your viewers involved and then get designing.
But wait a second. Before you get started, let us give you some designing tricks and tips that will help you take your infographics to the next level.
Trendy infographic tips
To create an infographic that conveys your message in a fun and efficient manner, you not only have to choose the right type of infographic, but you also have to design your infographic in a way that is relatable and relevant to your audience.
A good infographic is a balance of informative content and a great design to complement it. And to find the right balance between data and visuals, you have to use your creativity and the right design that will complete your infographic.
Listed below are 5 design tips that will help you create a well-balanced and interactive infographic:
1. Have a clear message
Infographic is all about conveying a message to the audience. So, having a clear message is important. Always know what you want to say to the audience before you start designing. This will help you set the mood and tone for the design. Remember that it is your message that rules your design, and not the other way around.
2. Go visual
Don’t be afraid to depict information that can easily be depicted visually. Remember that we are visual beings, which means we comprehend and remember visual information faster than when reading it.
Be open to using diagrams, icons, illustrations, graphics, and charts in your design as it generates visual interest and further engages the viewers. Try not to use fancy typefaces as a crutch while designing an infographic.
You can also have a look at infographic ideas
3. Get creative with type
This may seem contradictory to the point mentioned earlier, but this point talks about using type as a tool of communication rather than a crutch. Use type when required but keep in mind that your fonts should complement each other and other graphic elements in your design, rather than distracting the viewers from the visuals.
4. Don’t forget the color palette
While designing an infographic, make sure to control your color palette. A good thumb of rule is to stick to three colors while determining a color palette for your infographic. If you think that would not suffice, try adding different tones, tints, and shades to the colors you’re already using.
5. Having white space is a must
Utilizing negative space is of utmost importance. It allows the elements of your design to breathe. It makes your infographic design clean, clear, and more approachable. Clutter will make your viewers feel overwhelmed with information while using white space (i.e., negative space) will make it easy to comprehend and understand.
Using these tips will help you design an infographic that will be aesthetically pleasing and will help your audience to retain information easily. Having an infographic that is easy to follow will not only boost your credibility but will also make it go viral and generate a larger reach.
But coming up with new, creatively unique infographics can be overwhelming. And with a number of brands using infographics as a marketing tool, it can also prove to be quite challenging.
Brilliant infographics from top brands
But what we see as a competition can also be seen as an inspiration. And let’s agree, we all could use a little inspiration, every now and then. So, to inspire you and to get your creativity flowing, we have curated a list of brilliant infographics from top brands around the world
Check out All Time Design for more inspiring ideas and examples to make the best infographics