Infographic Trends For 2023 & Beyond
Table of Contents
Infographic Trends – If you ever wondered how infographic came to be, see the 17,300-year-old Lascaux paintings (France). You can trace back the origin of infographics. Those days, routine life was turned into images by the early men. Their drawings on the cave walls are an amalgamation of data, design, and storytelling.
You can see such drawings in ancient Egypt. They depict life, work, and religion. Egyptians used hieroglyphics to illustrate words, letters, and concepts. It was a unique but widespread form of communication, dating back to 3000 BC.
As early humans started spreading, they used designed maps to navigate. It changed the way they saw the world around them. They found cities, routes, or waterways as ancient maps had lots of blank spaces.
The first map represented the raw landscape in the Czech Republic in the 25,000 B.C. But ancient Babylonians claimed to be using accurate surveying techniques by 600 B.C.
So, the geographical maps retained the essential elements of the Babylonian map. But by the end of the medieval period, Europeans were mapping their sea trade routes using the accurate direction of the bow.
With the discovery of America in 1492, Europe’s curiosity to plot themself on the map also increased. They were unable to control new lands and resources. It was Spanish cartographer Jean de la Cosa, who sailed with Christopher Columbus, who created the map. If it weren’t for him, the world would have been in a gloomy place.
By the end of the 18th century, the most popular graphs and charts were already in use. William Playfair introduced these in 1786. You can see such information only in tables during that time. But he used his skills to illustrate economic data. He found that the brain can process images more efficiently than words. According to him, you can use data visualization to give form and shape ideas.
How Infographics changed the course of human history?
Look at the 20th and 21st centuries, the advancement in communication has opened a whole new whole of infographics. Whether you work in marketing, research, medical, education, or the NGO, infographics are part and parcel of life. Despite all the development, one thing remains unchanged – infographics is still a universal language for storytelling.
In the past few years, bold colors, breathtaking gradients, and innovative compositions overpowered your design. But today, your design is more reserved, harmonious, and natural. In fact, by the time you’ll complete this year, it will get a lot more abstract. This shift is likely an effect of the overuse of some of the previous trends. The design styles that stood out just a few years ago have become just another common tactic. You can also have a look at what are infographics
Eight Infographic Trends
In terms of trends, if you want to stay ahead of the curve, slide into eight infographic trends –
Muted color palette
There’s a shift from natural colors used in minimalist flat design to muted tones. Using muted colors, you can create depth without breaking the rules of minimalist flat design. Its soothing nature is easy for the user’s eye, evoking a kind of hierarchy without relying on shading. Muted colors serve as your infographic’s white space, helping elements in the brighter shade pop out.
Use gradients to glow
Tired of adjusting the background of images? You can now play with different gradient colors. A few years from now, it was a popular way to add brightness. Today, it has come back prominently. You can see how Instagram has used it for their logo. Gradient’s comeback is helping smaller brands to look up to more prominent brands for inspiration. You can also use gradients to make your brand image. By mixing different colors, you create your unique gradient palette. There’s no better way than this to stand out in a competing culture. You can add gradients for extra flair to your infographic.
You can be strong yet simple with fonts
Building consistency in through is quite a task. To make your message resonate with the customers, every inch of it has to be relatable, including your fonts. Here’s everything you need to know about choosing your brand font. Weighty or bold fonts emphasize individual words/letters and make them stand out. While you use these fonts, keep in mind that you have to stick to minimalism. More the fonts, viewers will be prone to more confusion.
You cannot get away with blocks of letters and numbers. Your purpose in designing an infographic is to communicate. In the age of user participation, videos, and GIFs generate the highest engagement rates. You can nail the attention of the audience using info GIFs and animated infographics.
3D illustration back to the spotlight. The thing about adding a third dimension is that it gives a whole new feeling of depth. You can bring life into your design and make it look real. Whether designing for yourself or a client, using this, you communicate better.
Negative space will sweep the world of the design off its feet. A subtle yet strong design plan calls for including negative space. It’s the cushion and the breathing-spell for all the elements. According to famous calligrapher Jan Tschichold, it’s an active element, not a passive background.
Influencing bright hues: Take a look at color trends
Green is all-important to the palette. Eucalyptus greens, with a light blue undertone. Dark blue spruce will overpower hunter green, and olive will induce warmth to the green. You’ll see deep khaki and forest, along with mint green.
Oranges will be all over the place with cinnamon, terracotta, and rust. While peach will replace millennial pink, you’ll still see it stay strong with more of a tangy accent. Other popular shades will be deep reds, such as Bordeaux, merlot, and Burgundy.
You can use violet and plum to move forward. Wherever they go, they make a stunning combination.
Check out for inky blues, with light green undertones. Denim keeps up with the trend—electric blue along with clear turquoise form a dazzling palette.
Yellows will continue to be a relentless color. You’ll see the transition of Canary yellow/ Gen Z yellow to interiors from fashion. While gold is getting old, it will still symbolize glitz and glamour.
Using brown shade, you can create traction. From wicker and grass tones to dark chocolate and scorched-earth, you can replace greys.
Pick a flat design
There’s a reason why flat design is the king of infographic styles. The minimalism of the flat makes it perfect for visualizing difficult data and statistics. You could never go wrong with going it because you are free from complexity. Any day, it’s the safest choice for your infographic design. The only challenge you’ll face is the leg pegging competition. Since everyone opts for a flat, you have to think outside the box to be unique.
As a designer, you have come a long way because of the technologies. Learn from the past, prepare for the future, and do your best in the present. Check out these designs for more inspiring ideas.