Instagram Categories – Should You Use Them?
An increasing number of businesses are turning to social media (especially Instagram) as a means of expanding their presence and awareness thereby increasing their audience and revenue. Reaching out to and engaging with customers on Instagram has become more important than ever today. Understanding this, Instagram now allows users to set up an Instagram business account to promote their services better.
Instagram business categories have proved to be one of the most comprehensive lists of business categories that is available for users to choose from when setting up their business accounts.
What Is Meant By Instagram Business Categories?
The Instagram business category feature is utilized by all small and big businesses alike to be more specific and accurate about the type of business they run. Linking their business account with the ideal category allows users to find and follow them more easily just by looking at the business category.
Most users spend a good amount of time and effort in curating the right caption and researching hashtags to outrank competitors. Incorporating a category with your business profile requires minimal time and helps reap benefits in the long run.
The Prerequisite To Add A Business Category To Your Instagram Account?
It is vital to note that there are specific types of Instagram accounts under which the application allows you to choose a business category. Namely:
- Business Account
- Creator Account
If you have either one of these two accounts, you can choose from a range of over 1500 Instagram business categories to find the one that best describes your business.
Instagram Business Account vs. Instagram Creator Account
With the boom of influencer culture, Instagram rolled out a separate option for creators. The main aim behind this feature is to differentiate the influencers, bloggers, and other public figures from the more traditional businesses.
This allows individuals to use Instagram as a means of growing their audience base. With the rapid growth of influencers, brands are steadily collaborating with these content creators to better reach the millennial and Gen Z audience.
The creator option opens up room for much more tailored and customized features. Business profiles can also opt for categories such as public figures or content creators to leverage the additional features to up their social media marketing game.
How To Add A Business Category To Your Instagram Business Account?
The process of adding the relevant details to your Instagram account is pretty straightforward. Including your website info and contact information are of vital importance.
When setting up your account, Instagram automatically provides users with the option to choose a category that their business is likely to fit into. When prompted with this question, choose the most suitable category.
The List of Instagram Business Categories That You Can Choose From
As mentioned above Instagram provides users with an extensive list of business categories to choose from. For the complete list click here.
The most popular Instagram business categories list as of 2022 is as follows:
- Air Balloon Tour Agency
- Amateur Sports Team
- Apartment & Condo Building
- Appliance Repair Service
- App Page
- Architectural Designer
- Arts & Entertainment
- Automotive Repair Shop
- Baby & Children’s Clothing Store
- Baby Goods/Kids Goods
- Beauty, Cosmetic & Personal Care
- Beauty Salon
- Business Center
- Business Service
- Canoe & Kayak Rental
- Chicken Joint
- Chinese Grocery Store
- Church of Christ
- Church of Jesus Christ of Latter-day Saints
- Clothing (Brand)
- Clothing Store
- College & University
- Commercial & Industrial
- Commercial Industrial Equipment Supplier
- Commercial Bank
- Commercial Equipment Supplier
- Commercial Real Estate Agency
- Commercial Truck Dealership
- Community Organization
- Company Jewelry
- Consulting Agency
- Convenience Store
- Crafts Store & Arts
- Credit Union
- Customized Jewelry Watches Company
- Customized Outdoor Sporting Goods Company
- Customized Personal Care
- Design & Fashion
- Dessert Shop
- Development, Record Label & Recreation
- Discount Store
- E-Cigarette Store
- E-commerce Website
- Electronics Repair Service
- Engineering Service
- Entertainment Website
- Environmental Conservation Organization
- Family Style Restaurant
- Fashion Designer
- Fashion Model
- Fast Food Restaurant
- Financial Service
- Food & Beverage
- Food Restaurant
- Food Stand
- Footwear Store
- Gaming Video Creator
- Government Organization
- Graphic Designer
- Grocery Store
- Hardware Store
- Hair Removal Service
- Heating, Ventilating & Air Conditioning Service
- Home Decor
- Home Improvement
- Hot Air Balloon Tour
- Hot Air Balloon Tour Agency
- Hotel & Lodging
- Ice Cream Shop
- In-Home Service
- Industrial Company
- Information Technology Company
- Insurance Company
- Interior Design Studio
- Internet Company
- Internet Marketing Service
- Japanese Restaurant
- Jazz & Blues Club
- Jewelry Watches
- Jewelry & Watches Company
- Just For Fun
- Kitchen & Bath Contractor
- Korean Grocery Store
- Korean Restaurant
- Landmark & Historical Place
- Laser Hair Removal Service
- Lawyer & Law Firm
- Loan Service
- Local Service Lumber Yard
- Luggage Company Bags
- Lumber Yard
- Marketing Agency
- Media/News Company
- Medical Center
- Medical School
- Men’s Clothing Store
- Mental Health Service
- Modern Art Museum
- Music Lessons & Instruction School
- Music Video
- News & Media Website
- Nonprofit Organization
- Non-Governmental Organization (NGO)
- Not a Business
- Nursing Agency
- Obstetrician-Gynecologist (OBGYN)
- Occupational Safety and Health
- Office Equipment Store
- Office Supplies
- Office Writer
- Outdoor & Sporting Goods Company
- Party Entertainment Service
- Personal Blog
- Petting Zoo
- Premium Beauty Cosmetic Personal Care
- Premium Jewelry Watches
- Private Members Club
- Private Sports Team
- Public & Government Service
- Public Figure
- Public Sports Team
- Public Utility Company
- Real Estate
- Real Estate Agent
- Real Estate Agency
- Real Estate Appraiser
- Real Estate Company
- Real Estate Developer
- Record Label
- Religious Center
- Religious Organization
- Repair Service
- Retail Bank
- Retirement Assisted Living Facility
- Safety and Health Service
- Science, Technology & Engineering
- Shopping & Retail
- Shopping District
- Shopping Mall
- Sightseeing Tour Agency Signs
- Smoothie & Juice Bar
- Social Media News Company
- Specialty School
- Sports & Recreation
- Sports League
- Sports Team
- Supply Store
- Teens & Kids Website
- Telemarketing Service
- Tire Dealer & Repair Shop
- Tour Agency
- Trade School
- Traffic School
- Train Station
- TV Channel
- TV Network
- TV Show
- Udon Restaurant
- Unagi Restaurant
- Uniform Supplier
- Urban Farm
- Vacation Home Rental
- Video Creator
- Video Game
- Visual Arts
- Watches Company & Jewelry
- Web Designer
- Wedding Planning Service
- Women’s Clothing Store
- Women’s Health Clinic
- Xinjiang Restaurant
- Yakiniku Restaurant
- Yakitori Restaurant
- Yoga Studio
- Yoshoku Restaurant
- Youth Organization
- Zhejiang Restaurant
Does The Instagram Business Category Matter?
Incorporating the right category with your profile has multiple benefits. The Instagram algorithm is designed to identify the line of business you are in and display your posts and content to users that are interested in a similar topic or category.
Displaying Instagram business categories as a part of your profile also makes it easier for users to find you based on areas of interest on the app. The category keyword is displayed right below your name making it easier for users to understand the nature of your content without having to visit your profile.
With shrinking attention spans, not all users take the time and effort to do a detailed search to discover profiles and businesses of their interest on Instagram. Displaying the right category of business with your profile shortens this process. It simplifies the process and allows the application to promote your Instagram posts to potential customers that are interested in your category of business.
Although it is not the most crucial deciding factor when it comes to the growth of your Instagram account, it is of great help and requires no additional effort on your behalf.
How can you hide or change your business category on Instagram?
Over time your business is bound to evolve. To accommodate this change, Instagram has made it extraordinarily easy for businesses to edit and change the Instagram category with a few simple steps.
Although the category can be changed and edited multiple times, it is not advisable to do it often. This tends to confuse your audience as well as the algorithm.
You can change the category by using the following simple steps.
- Select the “edit profile” option and click on the current category
- Once you are redirected to the database section, you can select a new category from the list of Instagram business categories mentioned
- Click on “save changes” and the new category will be displayed under your Instagram account
You can hide the category by using the following simple steps.
- Select the “edit profile” option
- Here simply choose to turn off the Instagram category on your bio
Things to consider when choosing the Instagram business category for your account
There are a number of tips you can adapt to help you zero in on the right category to describe your business.
- Pay attention to how consumers perceive your business
It is crucial to understand how consumers and potential customers are talking about your business.
Choose the category that matches this perception best. This will help you reach the right audience and promote your business in the most accurate manner possible.
- Spend some time scouting the available options
As mentioned there are 1500+ options of categories to choose from. To find the one that suits your business best, it is vital to spend time searching through all of them.
Instagram allows you to feed in multiple keywords in order to find the best fit. It is advisable to search for as many keywords as you can relate to your business to arrive at the most conclusive choice.
- Be sure to update your category as the business evolves
With time your business is bound to grow and evolve. It is not necessary that it may remain confined to the initial category of your choice.
Make sure that you update the category of your business if and when it changed to make sure that it is relevant and attracts the right customer base.
The Advantages Of Incorporating Instagram Categories With Your Profile
There are multiple benefits that businesses stand to gain from incorporating Instagram business categories into their account.
- Access To Insights
Instagram gives minimal data when it comes to analytics and insights for the normal Instagram client. This used to be an issue for organizations, so Facebook made Instagram Insights for organizations.
Instagram Insights gives you every one of the fundamental information you need to be familiar with the record and how your posts perform. It offers an understanding of what content works and what doesn’t. It gives you data about followers to assist businesses with building an image of the user profiles that are your target audience.
- Call To Action Feature
An additional feature for accounts with a Business Profile is adding a Contact button to the profile. At the point when someone taps on the button, you can set it so they can email you, dial a call to you, or provide them with a guide to your location.
- Ability to Add Links to Instagram Stories
Instagram generally does not allow users with a personal profile to use clickable links. This has a huge impact on the marketing aspect of things when it comes to businesses.
Professional accounts with more than 10,000 followers or a verified badge are provided with the provision to add links to their stories. Viewers can use this swipe-up feature to directly visit the website of businesses in a jiffy.
This is very valuable for brands. Studies prove that up to 75% of Instagram users visit the website when they come across posts with the call to action button for the same such as clickable links.
- Advertise and Make Promoted Posts on Instagram
Businesses that have a budget for promotions and advertisements on Instagram should opt for a business profile.
Here the association between Facebook and Instagram is self-evident. You build and design your promotions on Facebook and pick where you need your advertisement set. Instagram is one of the choices Facebook gives you. Explore the Tiktok background ideas.
A recent advancement has been the introduction of Instagram Shoppable posts. These allow organizations to label their posts with items, similar to people tagging their friends. At the point when individuals tap on the labels, they are shipped off a full item depiction with a “Purchase Now” button. They can then tap on that button to buy the item. You can also check out the guide for social media sizes.
Adding an Instagram business category to your profile is a simple way to let your audience know more about your business without needing to take up character space in your bio.
If you want your business to thrive and be successful on Instagram, then it is critical that you have a business category listed in your bio and that this category is chosen wisely. The more accurate and specific your business category is, the better. Having a very specific business category can help you stand out from your competitors. So, choose wisely!
With so many Instagram business categories to choose from, you can be as general or as specific as you’d like!