45 Stunning Login Page Examples and Templates to Use for Your Website in 2023
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Websites and mobile apps have become an integral part of digital marketing, e-commerce, and internet banking. With the rapid digitization of almost every field and sector in the world, it’s not surprising that many businesses create websites and mobile apps to bring their business closer to their customers and prospects in different parts of the world.
The success of websites and mobile apps depends on a variety of factors, one of which is UX. UX encompasses all aspects of an end user’s interaction or experience using the product, system, or service. A substantial aspect of the UX is the Login page.
Why are they so important? Login pages are more like the door to the world you have created on your website or mobile app. It gives them access to interact better with your content, products, or services. An attractive and well-designed login page can help you gain the attention of your users, drive traffic to your website and increase your customer base.
In the best-case scenario, an attractive login page could even turn your first-time visitor into a loyal customer. They are so important that failure to adhere to the login guidelines could risk you losing potential customers. To guide you through this process, we have provided you with some guidelines, examples, templates, and best practices to follow when creating your login page.
What is a Login Page?
A login page is one of the most important pages of a website or mobile app that gives authorized users access to the entire website/mobile app or other important parts.
With login page, the users can access the restricted or monetized pages of the website or mobile app using their unique username and password or by authenticating using social media.
The login page is the first page on a website or app that your users will see when they access your page. Hence you must ensure that the login page is attractive, user-friendly, and easy to use.
Login Form Essentials
The Login Form page is the page on a website or mobile app where you enter your authentication credentials to access a restricted page or form. In simple terms, this is the page that displays the information you are going to enter to access the site or app.
It contains two main fields – the username and password. Users are given access to the website or app when they provide authentic credentials.
Unlike another user interface (UI) formats, login forms do not come in all shapes and sizes and are limited to the number of fields used. Aside from the username and password, the login form also contains the following:
- Email address
- Mobile phone number
- Alternative login options (Facebook, Twitter, Amazon, Adobe, Apple, etc.)
- Forgot password link
- Submit button
- Show password option
- Keep me logged in option
- Registration link
Although not all websites or app login pages have all these fields, a common rule among many developers is to have the following field:
- Email field
- Password field
- Alternative login options
- Forgot password link
- Submit button
What Makes a Good Login Design?
There are many guidelines that web developers and designers need to consider when designing a mobile app or website login page. These include the following:
1. Create a visual distinction between the sign-in and sign-up.
“Sign in” implies gaining access to an account that you already have a login name and password, while “sign up” implies creating an account, logging in, and password from the start.
When designing the login page, ensure that the “Login” or “Sign Up” has different colors and shapes to distinguish between the two options.
2. Be cautious about the “Stay Signed In” option
Although it’s more convenient and easy for your users to sign in automatically or not have to type their date every time they visit your app.
Keep in mind that when it comes to collecting sensitive data such as online banking, you should take out this option to reduce the risk of fraud or other forms of cybercrime.
3. Use Social Login
A social login also known as Social sign-in, helps users to sign up on a website or app using their existing login information from social media platforms like Facebook, Instagram, Twitter, etc., without having to create a new account.
It is designed to simplify (or reduce the hassle) the manual registration process. Although social logins are more convenient and in style, avoid using them on websites or apps that collect sensitive data.
4. Use one screen
Although we have come to see many web applications request for usernames and passwords on separate screens, a good UX practice would have them on the same screen to reduce the clicks and time for the user twice.
5. Labels and Placeholders
On a login page, Labels tell users what information belongs in a given form field and are usually positioned outside the form field. Placeholder text on the other hand is located inside a form field and is an additional hint, description, or example of the information required in that field.
Instead of using placeholders as labels, consider using top-aligned labels that clarify the required action.
6. Always include the option to unmask the password
Different scenarios come to play when logging in to a web application or site, first the user might be visiting after a long time, or just someone that has a hard time remembering their password.
To help them in this situation, consider adding the option to unmask a password to make it easy for them to log in. You should also add a functional eye symbol that will give your users the choice to see the password they entered before hitting the log-in button.
Best Practice for Login Page Design
There is a certain principle that you should include in your login screen. The following are the best practices to consider when creating a standard login form.
1. Select the Right Terminology
Many developers use different terms like “sign in”, “sign up”, “sign out”, “log in”, and “register” interchangeably in the login form. Although these terms tend to mean the same, they can be confusing for native speakers to understand.
It can be a lot more confusing when the “sign in” and “sign up” buttons are placed side by side. To clear this confusion, consider using “login” together with “sign up” or “register” on the login screen.
2. Use an Email Address/Phone Number as a Login
Even in situations where website or mobile users get to create their unique username when they register, it’s best advisable that you introduce easy-to-remember login options like an email address or phone number to simplify the process.
3. Warn users when caps lock is on
To reduce login fails, ensure that you inform your user when the CAPS LOCK is active to protect them from unintentionally using upper case characters. You can do this by displaying the notification near the input field or even inside it.
4. Use Social Login
As explained in the previous section, consider letting people log in to their accounts using their existing social media accounts or email like Facebook, Instagram, Google, Yahoo, Twitter account, etc.
5. Inform users when they enter a wrong password/username
Since many people tend to forget login credentials, considering the wide variety of mobile apps or websites they sign up on. For a successful login, ensure that you notify users when they have entered the wrong username or password.
6. Don’t forget to add the “Forgot your password” field
Remember to add a clear “Forgot your password?” link on the login page to help users recover their passwords and create a positive user experience. You could decide to keep this permanently on the page or make it appear when they put in the wrong password.
7. Remember the Return Users’
To create a better user experience, consider pre-filling as many of the login form filed as possible, especially the username. To make the login process a lot easier, secure and painless, consider asking return users to enter the password only.
15 Basic Login Page Examples
Below are the 15 most stunning and functional login page examples to learn from this 2023.
1. Simple Login Form by LinkedIn
LinkedIn is the world’s biggest business, a professional and employment-focused social media platform that can be accessed via mobile app or website.
LinkedIn’s login page features a simple design without any background images or animations that are straight to the point and very easy to use.
2. Mailchimp Login Page
Mailchimp is a marketing automation platform and emails marketing service. Their login page injects a bit of their brand personality with hand-drawn interactive illustrations.
An interesting feature of this login page is that it helps new users learn something new each time they login page. It also features minimal copy, bright colors, and clear and consistent messaging.
3. Sephora Login Page
Sephora is a beauty brand with a presence in many countries around the world. It uses a modal window for its login page design and effectively uses different visual elements to differentiate between the login and sign-up pages.
With the simple question “Do you have a password?”, users with a password get redirected to a login page while users without one get a create a new account. The website features color black and white.
4. Mangools Login Page
Mangools is a package of easy-to-use SEO tools with a great design that works for bloggers, affiliate marketers, marketing agencies, and SEO professionals. The login is predominantly white, but still has a pop of neon orange colors.
Although it has no option for social login, the login form still has both labels and placeholders which increases usability and makes login less of a torture.
5. Charles Schwab
Charles Schwab is an American multinational financial services and brokerage firm offering banking, commercial banking, investing, consulting, and wealth management services to clients.
Their login form page is simple and has a Start Page drop-down menu that allows you to choose which page to start on – thereby reducing the frustration users face when logging in.
Ocula is a leading online contemporary art platform from the Asia Pacific region widely used by artists, gallerists, collectors, curators, and art enthusiasts.
The login form page features a white background with a short descriptive copy in black. It is simple, minimalist, and easy to use.
7. Boohoo Login Page
Boohoo is a British online fashion retailer founded in 2006 and has now grown to have over 36,000 clothing products.
Its login page uses the traditional white and black background with simple, easy-to-read fonts that make it easy to log in to the platform.
8. Amazon Login Page
Amazon is an American multinational e-commerce store that has now grown to diversify into cloud computing, online advertising, digital streaming, and artificial intelligence. The login form is simple, easy to read, and has a user-friendly interface.
9. SeedProd Login Page
SeedProd is a WordPress landing page builder with drag and drop page editor which makes it easy to build any WordPress landing page without a developer.
The login form has a fun and colorful interface with white background and the option to learn more about the site functionality on the page.
OptinMonster is a powerful lead generation software for marketing agencies, bloggers, eCommerce websites, and many small businesses.
The login page has a white background and a pop of green with offers and discounts available on the side to keep users entertained while logging in.
WPForms is a drag-and-drop WordPress form builder that easy and powerful app that allows you to create beautiful contact forms, subscription forms, payment forms, and other types of forms in a few minutes.
This login page like OptinMonster has a sign-in form that also allows users to learn while logging in to the site.
The British Broadcasting Corporation (BBC) is the national broadcaster and one of the world’s leading public service broadcasters of the United Kingdom-based in London.
This website has a simple form with images of reporters and events around the world. For many years, the BBC login page has been known for featuring timely events happening at the time.
MonsterInsights is a popular Google Analytics plugin for WordPress that allows users to discover how visitors find and use your site to keep them coming back.
Like the other login screens with a learning option, this app also enables users to learn about the products.
Defy is a black, woman, and veteran-owned company that produces performance CBD beverage drink that helps athletes and active individuals achieve all their body goals. The simple login form is user-friendly, beautiful, and easy to use. Check out the page guide about landing page designs.
Patagonia is an American retailer of outdoor clothing based in Ventura, California with stores in over 10 countries and 16 countries.
The login page has a black-and-white minimalist interface with clear color contrast and bold fonts. An interesting feature of this login page is that it has a help form on the side.
15 Stunning Social Login Page Examples
Below are the 15 most stunning and functional social login page examples to learn from this 2023.
Medium is an American social publishing platform that is home to a diverse list of stories, ideas, and perspectives.
It is one of the pages quick and easy login pages where users aren’t asked for their email, username, or password. Users can easily access the platform using popular social media accounts such as Facebook, Twitter, or Google.
Spotify is a digital music service that gives you access to millions of songs from different parts of the world. Its login page is simple and easy to use with a white background, and no illustrations or graphic elements.
Like Medium, Spotify’s website login page also gives users the option to log in with Facebook, Apple, Google, or mobile phone number.
18. The Washington Post
The Washington Post is an American daily newspaper based in Washington, D.C. Like PayPal, The Washington Post also has two steps in the Login form.
First is to enter the email address and follow the due process or just use social media accounts to log in. The sign-in form is simple and has the majority of the content at the center of the stage.
Dropbox is a file hosting service that offers cloud storage, file synchronization, and personal cloud and client software, headquartered in San Francisco, California, U.S. The login form is located at the center of the homepage.
Skillshare is an online learning community that helps people learn from educational videos through paid subscriptions.
Its social login form allows people to sign in to a service with one click without filling out forms or typing their password.
Squarespace is an American website building and hosting company based in New York City, USA. It provides software as a service (SaaS) for website building and hosting.
Squarespace login form has a minimalist design with social login buttons that makes it easy for users to sign in without frustration.
Evernote is a note-taking and task management application designed for archiving and creating notes where photos, audio, and saved web content can be embedded. It has a simple login form with fewer color distractions or animation.
The login process is also broken into two steps, with the first inputting your email address and the next password or using social media accounts to skip those steps.
Awwwards is a professional web design and development competition body aimed at recognizing and promoting the best of innovative web design.
Awwwards has a dynamic website login form page with a smiley at the left side welcoming users to the platform.
Headspace is an English-American online meditation service. Their login form has a minimalist design with muted colors with well-constructed and spacious type and composition of the design elements.
The login page gives users three ways to log in – Social media accounts, Spotify, and manual login. It has a background with a smooth blend of color yellow and orange, depicting mental health care.
Dribble is a self-promotion and social networking platform for digital designers and creative professionals.
It also serves as a design portfolio platform for job recruiting and for sharing their work online. Its login page has a design on the left side and the form on the right. Unlike other social login forms, the Dribble sign-in page allows users to log in via Google and Twitter.
Pocket is a web and mobile app that allows users to save content to read later offline. It has a split-screen design with various options for logging in.
The login form page has a screenshot of how the app looks on different devices giving users a way to showcase what the user stands to gain by using the platform. It allows users to sign in with Apple, Google, and Firefox.
27. Epic Games
Epic Games is a store that gives you a free game every week. Come back often for exclusive offers.
This login page from Epic Games shows how easily you can tailor the login screen to your target audience. The login page is simple with only a single-column layout and the brand logo.
Airbnb is an American online marketplace for short-term homestays and experiences. Based in San Francisco, the company acts as a broker and charges a commission from each booking.
The login page form allows users to sign in with Email, Facebook, Google, or Apple which are most popular with typical Airbnb users.
29. The NewYork Times
The New York Times is a daily newspaper based in New York City with a worldwide readership of 740,000 paid print subscribers.
The login page keeps high color contrast, a simple layout, and well-coded HTML.
Canva is an online graphic design platform that is used for social media graphics and presentations that is used to create readymade templates for users to use.
The login screen serves as a modal of the current page instead of its dedicated page. It helps users save time while trying to access the account using social logins.
15 Login Page Examples With Animation
Below are the 15 amazing examples of login page designs with animation to use in 2023.
31. ACCO Login Page Design
Martin Romaniuk shared this example for GogoApps with a clear login screen with animation.
32. Gojek Login form
Designer, Keith Vaz, designed the Gojek smart login to showcase how you can log in to the platform with just a single tap using your device’s biometric method.
33. Ocula Login Screen
Samuel Oktavianus designed Ocula Interaction to show the power of animation with smooth transitions, subtle input frame animation, and a checkmark for confirming successful sign-in.
34. Success Login form
Samuel Oktavianus designs this Ocula UI/UX Login Screen Interaction with fancier animation on a special screen that confirms users’ successful login. This design works for the sign-in page and sign-up page.
35. Quick Socials Login and Remember Me
Gapsy Studio designed this real estate sign-in form with social login and the option to unmask the password and allow the website to remember the user.
36. Pryon UI
Gleb Kuznetsov designed the Pryon UI login design with amazing visuals, animation, and simple and convenient login.
37. Tylet 3D Animation
Designer, Izmahsa designed this 3D animation login page for Awsmd.
38. Smart App Face ID Login
Eddie Luong designed this smart car login form for Interactive Labs that allows users to use their Face ID to unblock the app as a Multi-factor authentication
39. Kid Storytel Animation
QClay designed this Childcare App with a cute animation of a teddy bear covering its eye when young users fill in their passwords.
NGTS designed this Spotify login design with a vibrant login form based on the original brand. It has a cool background video design, with a simple form and a Login sign-in tab bar.
41. Light Year Animation
Designer, Hoang designed this LYD Login High-tech Screen Animation with the complete set of options for login and sign-up form.
42. bbbox Animation
Meworkees designed this delivery App Onboarding login form with cool animations.
43. Subtle UX Animations
Denis K designed this login form design with a simple design and small UX animations.
44. Login Modal
Soufiane Khalfaoui Hassani designed the Login Modal With a Floating Placeholder And Animated Neon Submit Button.
45. Yeti Login By Darin
Designer Darin designed the Yeti Login with an animated Yeti that follows the user’s actions, which transforms interaction with the login form in an enjoyable way.
A Login form page is an important part of a website that can significantly impact how your customers and prospects interact with your brand on a short and long-term basis. A user-friendly and easy-to-use login page will most likely drive traffic to your website and mobile app and bring your clients over and over again.
As simple as they may seem, keep in mind that it takes a lot of creative design experience and skills to combine modern visuals, convenience, and security to make the login forms that drive sales.
We have provided you with a wide list of 45 login page examples to inspire you and give you valuable ideas to try out for your next project.
Login Page FAQs
1. What makes a good login screen?
For an easy and successful login experience, ensure that your login screen uses your email address/phone number as the username, enable social login, warn users when CAPS LOCK is activated, and remember to return users.
2. What is the importance of a login page?
A login page gives authorized users access to a website, mobile, or web application by entering the username and password or using social media accounts to access the account.
3. How long does it take to design a login page?
Depending on your design skills, experience, and availability of advanced UI/UX design software, login page design can take from a few hours to a day or two days.
4. How do I create a great login page screen?
You need an expert-level experience in design and the ability to work with tools that can help you design a login page or seek the help of experienced designers or a graphic design agency to create the best login form pages.