15 Fascinating Logo Color Combinations You Should Try

Logo Color Combinations

Logos are a significant part of your brand identity. They are highly regarded as the face of your brand in the creative industry. A well-designed logo can tremendously impact how your customers perceive your brand, interact with it, and how the brand performs amidst other competing brands.

Although your business logo is one of the crucial brand identity documents you work on before many other things, certain elements must be considered. Before focusing on the logo’s shapes, sizing, and monograms, choosing the right logo color is a critical milestone in logo creation that you can’t overlook, ignore or underestimate.

Every successful brand has an intentional logo color scheme that resonates with the target audience, effectively delivers the brand messages, and sets the brand apart from its competitors. Color holds a lot of meaning, and be it a combination or a single color, your choice of color could make or break you, hence the need to consider your options carefully before choosing a befitting color for your brand.

In this article, we will go over the benefit of logos in a business, how to carefully choose your logo color schemes that fit your brand, and go over 15 striking logo color combinations and why they help you choose the right color combination for your logo. Let’s get started.

What is a Logo Color Combination?

best logo color combinations
People Per Hour

A logo color combination refers to the specific colors used in a logo design. These colors are chosen based on the brand’s personality, target audience, industry, and overall design aesthetic. A well-thought-out color combination can help a logo stand out, convey a certain mood or feeling, and create a sense of visual harmony.

When choosing a logo color combination, it’s essential to consider color theory and the psychology of color. Different colors can evoke different emotions and feelings, so choosing colors that align with the brand’s message and values is essential.

Why is Logo Important for Your Business?

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Tailor Brands

A logo is an important visual representation of a business or brand and is key to creating a brand identity. A well-designed logo is essential to building a strong brand identity and can significantly impact your business’s success. Here are some reasons why a logo is important for your business:

1. Brand Recognition

A logo is the face of a company, and it helps customers to recognize and identify a business quickly. A well-designed logo can create a memorable visual representation of a brand that allows customers to recognize your brand, making it easier to identify and remember and distinguish your business from competitors. This can lead to increased brand loyalty and repeat business.

2. Professionalism

A professional-looking logo can help convey the image of a professional and trustworthy business. It can also help establish credibility and make a positive first impression on potential customers. Your logo signals to customers that a business takes itself seriously and cares about its brand identity.

3. Differentiation

A unique logo can help a business stand out in a crowded market. Using distinctive colors, shapes, and typography, a logo can help a business differentiate itself from competitors and create a memorable brand identity.

4. Brand Identity

A logo is often the centerpiece of a brand identity system, which includes other visual elements such as color palette, typography, and imagery. A strong brand identity can help build a sense of cohesion and consistency across all brand touchpoints.

5. Marketing and Advertising

A logo is an important part of marketing and advertising efforts, as it can be used across various mediums, such as business cards, websites, social media, and advertising campaigns. A memorable logo can help make your brand more recognizable and increase the effectiveness of your marketing efforts.

6. Consistency

A logo can be used across a business’s marketing materials, from its website and social media profiles to business cards and letterheads. A company can create a strong brand image and build customer trust by consistently using the same logo color palette.

What Makes a Good Logo?

good logo color combinations
Medium

A good logo should be simple, memorable, timeless, versatile, and appropriate for the brand it represents. Here are some key characteristics of a good logo:

1. It should be simple

A good logo should be simple and easy to recognize, even when it’s small or viewed from a distance. It should be able to convey the brand’s essence clearly and concisely.

2. It should be memorable

A good logo should be memorable and stick in people’s minds. It should create a strong visual impression that helps customers remember and recognize the brand in the future.

3. It should be timeless

A good logo should be timeless and not tied to specific design trends or fads. It should withstand the test of time and remain relevant and recognizable for years to come.

4. It should be versatile

A good logo should be versatile and work well in various applications, from digital and print media to promotional products and packaging. It should easily adapt to different sizes and formats without losing impact or clarity.

5. It should be appropriate

A good logo should be appropriate for the brand it represents, considering its industry, target audience, values, and personality. In addition, it should reflect the brand’s essence and create a strong emotional connection with customers.

In addition to these characteristics, a good logo should be unique, scalable, and recognizable even in black and white or grayscale. It should be designed with the brand’s long-term goals in mind and be created by a professional graphic designer with a strong understanding of branding and design principles.

Color Lessons 101

While creating a striking brand logo is essential, you must also take extra care in choosing the color combinations that speak for your brand.

In your quest to create stunning and inspiring logo color combinations, a good way to start this is to understand all you should know about colors, such as color psychology, color theory, types of color combinations, and different meanings of colors. To help you get by this a lot easier, we have addressed all these important color 101 topics below:

What is Color Psychology?

two color logo color combinations
Graphic Plus Media

Color psychology studies how colors affect human behavior, emotions, and moods. Different colors can evoke emotions and feelings and influence how people perceive and react to visual stimuli. For example, red is often associated with energy, blue is associated with calmness, green is often associated with nature, and yellow is associated with happiness.

Black is often associated with sophistication, while white is associated with purity and simplicity. Color psychology is often used in marketing and advertising to influence customer behavior and create certain perceptions of a brand or product.

By using specific colors in branding, businesses can create a mood or feeling that aligns with their brand’s personality and values. However, it’s important to note that color psychology is not an exact science. People may have different associations with different colors based on their cultural background, personal experiences, and individual preferences.

Additionally, the context in which colors are used can affect their psychological impact, so it’s essential to consider the overall design and message when choosing colors for a particular project or application.

What is Color Theory?

logo color combinations pink

Color theory is a set of principles used to create harmonious color combinations and understand how colors interact.

It provides a framework for understanding how different colors relate to each other and how they can be used to create compelling visual designs. The three main components of color theory are:

  1. Hue: This refers to the color itself, such as red, blue, or green.
  2. Saturation: This refers to the intensity or purity of the color, ranging from bright and bold to pale and muted.
  3. Value: This refers to the lightness or darkness of the color, ranging from white to black.

The color theory also includes concepts such as complementary colors, which are opposite each other on the color wheel and create a strong visual contrast, and analogous colors, which are next to each other on the color wheel and create a harmonious color scheme.

Color theory is used in various fields, including graphic design, interior design, fashion, and art. By understanding the principles of color theory, designers can create effective and visually appealing designs that communicate a certain mood or message to their audience.

Different Colors and Their Meanings

3 color combinations for logos

Colors can have different meanings and associations depending on the culture, context, and individual experiences. Here are some common meanings of colors in Western culture:

1. Red: This color is often associated with energy, passion, love, and excitement. It can also be associated with danger and anger.

2. Orange is often associated with warmth, enthusiasm, and creativity. It can also be associated with caution and warning.

3. Yellow: This color is often associated with happiness, optimism, and youthfulness. It can also be associated with cowardice and caution.

4. Green is often associated with nature, growth, and renewal. It can also be associated with envy and greed.

5. Blue: This color is often associated with calmness, trust, and stability. It can also be associated with sadness and depression.

6. Purple: This color is often associated with royalty, luxury, and creativity. It can also be associated with mourning and sadness.

7. Pink is often associated with femininity, love, and romance. It can also be associated with immaturity and weakness.

8. Brown: This color is often associated with earthiness, simplicity, and reliability. It can also be associated with dullness and boredom.

9. Black is often associated with sophistication, elegance, and power. It can also be associated with death and mourning.

10. White: This color is often associated with purity, innocence, and simplicity. It can also be associated with sterility and emptiness.

It’s important to note that these associations can vary depending on the context and the individual, and there can be cultural differences in the meanings of colors. Additionally, the combination of colors can also affect their meanings and associations.

Types of Color Combinations

4 color combinations for logos
G2

The color wheel contains warm colors like red, yellow, and orange and cool colors like blue, green, and purple that can be combined to create other colors.

Several types of color combinations can be used in design and art to create visually pleasing and harmonious compositions. Here are some of the most common types:

1. Monochromatic: This involves using different shades, tints, and tones of a single color. It creates a cohesive and harmonious look and can be calming and elegant.

2. Analogous: This involves using colors adjacent to each other on the color wheel, such as blue, blue-green, and green. It creates a harmonious and natural look and can make a sense of unity and balance.

3. Complementary: This involves using colors opposite each other on the color wheel, such as red and green or blue and orange. It creates a strong visual contrast and can make a dynamic and bold look.

4. Triadic: This involves using three colors evenly spaced on the color wheel, such as red, yellow, and blue. It creates a balanced and dynamic look and can create a sense of energy and excitement.

5. Split-complementary: This involves using a base color and two colors adjacent to its complementary colors, such as blue, yellow-orange, and red-orange. It creates a dynamic and balanced look and can create a sense of contrast and harmony.

6. Tetradic: This involves using two sets of complementary colors, such as red, green, blue-violet, and yellow-orange. It creates a complex and dynamic look and can be used to develop a sense of balance and vibrancy.

Choosing the right color combination depends on the design or artwork’s context, purpose, and desired effect.

How Many Colors Should a Logo Have?

color combinations for logos
Branding Compass

The number of colors a logo should have depends on several factors, including the brand’s personality, target audience, industry, and design style.

Generally, it is recommended to use no more than 2-3 colors in a logo to keep it simple, memorable, and versatile. On the other hand, using too many colors can make the logo look cluttered, confusing, and challenging to reproduce in different media.

However, there are some exceptions where a logo may use more colors, such as gradient logos or illustrations requiring multiple shades to create a realistic effect. In these cases, the colors should still be chosen carefully to maintain visual harmony and balance. Ultimately, the goal of a logo is to create a strong and memorable visual identity for the brand.

Therefore, your brand color palette should support this goal and reflect the brand’s values, personality, and positioning in the market.

How to Choose The Right Logo Color Scheme for Your Brand?

Choosing the right color scheme for a logo is crucial when creating a strong visual identity for your brand. A great logo color combination should reflect your brand’s personality, appeal to your target audience, and help you stand out from competitors.

Here are some tips on how to choose the right logo color scheme for your brand:

1. Understand your brand personality

great color combinations for logos

Your brand’s personality, values, and mission should guide your choice of colors. For example, if your brand is in the healthcare industry, you may want to choose calming and reassuring colors like blue or green. If your brand is in the fashion industry, you may want to choose bold and vibrant colors like red or yellow.

2. Consider your target audience

Your logo colors should appeal to your target audience and reflect their preferences and values. For example, if your target audience is primarily women, you may want to choose colors like pink, purple, or teal.

3. Look at your competitors

It’s important to stand out from your competitors, but you also want to fit in with the industry norms. Look at what colors your competitors use and consider using complementary or contrasting colors to make your brand stand out.

4. Test different color combinations

best color combinations for logos
Canva

Try different color combinations and see how they look in different contexts, such as websites, social media, or marketing materials. Consider how the colors look in different lighting conditions and on different devices.

5. Keep it simple

Importantly, keep your logo color combination simple. A simple color scheme with 2-3 colors can be more effective than a complex color scheme with many colors. In addition, simple color schemes are easier to remember and more versatile across different media.

15 Striking and Inspiring Logo Color Combinations

Colors are an essential element of a successful brand logo. The excellent use of colors can make or mar your customer relationship with your brand and how you set your brand apart from your competitors.

Here are 15 striking and inspiring logo color combinations that you can use to effectively convey your brand message and stand out from the competitors.

1. Yellow and Black

good color combinations for logos

The combination of black and yellow is a good color combination that can make your brand visually appealing.

The color yellow is full of energy, happiness, and delight and is paired with the color black, which signifies elegance and sophistication to create an attention-grabbing logo design. They go nicely together and can draw out each other’s strengths to help your logo get noticed.

2 color combinations for logos
Wikimedia Commons

A good example of brands with the yellow and black logo color combination is Best Buy, Caterpillar popularly known as CAT, National Geographic, etc.

2. Yellow and Red

best color combinations for logos restaurants

Yellow and red is a bold combination that immediately grabs people’s attention to the logo’s center. The energetic and happy side of the color yellow, paired with the fiery side of red color creates a sense of energy and playfulness. This color combination pairs well with its versatility.

cool color combinations for logos
Logos-world

A good example of brands with the yellow and red logo color combination is Shell, DHL, Red Bull, Kodak, etc.

3. Pink and Blue

3 color combinations for logos code
Adobe Stock

Pink and blue colors complement each other and have been linked to evoking professionalism while maintaining a friendly and chilled look and feel.

The blue in this color palette communicates the brand’s identity as trustworthy, dependable, and warm, and pink conveys the feminine and romantic side.

what are the best color combinations for logos

An excellent example of a brand with the pink and blue logo color combination is Baskin Robbins, Klutz, Flickr, etc.

4. Yellow and green

best 3 color combinations for logos

A yellow and green logo combination can create a bright, fresh, and energetic look. Together, yellow and green can create a positive and uplifting feeling, with yellow bringing energy and green adding balance and stability.

This color combination can work well for brands in the health, wellness, or natural products industries and brands targeting a younger or more creative audience.

two color combinations for logos
Design Mantic

However, when choosing colors for a logo, it’s essential to consider other factors, such as the brand’s personality, target audience, and industry. A good example of brands with a yellow and green logo color combination is Subway, Sprite, Greenfair, etc.

5. Blue and White

10 best color combinations for logos

A blue and white logo color combination can create a clean, professional, and trustworthy look. Blue represents trust, reliability, and calmness, while white represents purity and simplicity.

favorable color combinations for logos

This color combination works well for brands in the technology, healthcare, or finance industries and brands with a more serious or corporate personality. A good example of brands with blue and white logo color combinations is HP, Stylus, Boho Bird, Oreo, etc.

6. Black and Red

logo colors

A black and red logo color combination can create a bold, powerful, and sophisticated look. Red represents passion, energy, and excitement, while black represents strength, elegance, and sophistication.

This color combination works well for luxury, entertainment, or automotive brands and for brands that want to convey a sense of power, exclusivity, or excitement.

best logo colors
Logos-world

However, when choosing colors for a logo, it’s essential to consider other factors, such as the brand’s personality, target audience, and industry. A good example of brands with a black and red logo color combination is YouTube, Sonata, etc.

7. Purple and Yellow

logo colors meaning

A purple and yellow logo combination creates a vibrant, creative, and luxurious look. Purple represents creativity, royalty, and luxury, while yellow represents optimism, energy, and happiness.

This color combination works well for brands in the beauty, fashion, or entertainment industries and brands targeting a younger or more creative audience.

good logo colors
Wikipedia

A good example of brands with purple and yellow logo color combinations is The Lakers, Hallmark, Richmond Royals, Aviance, Imagination Studios, etc.

8. Blue and Green

business logo colors
Scheme Color

A logo’s blue and green color combination can create a calming, natural, and harmonious look. Blue represents trust, serenity, and stability, while green represents nature, growth, and balance.

company logo colors
Zarla

This color combination works well for brands in the health, wellness, or environmental industries and for brands that want to convey a sense of tranquility, trust, or balance.

A good example of brands with blue and green logo color combinations is Lean Living, Peleaf, Standard Chartered, MCB, etc.

9. Brown and Mustard yellow

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Lu’s color

A logo’s brown and mustard yellow combination can create a warm, earthy, vintage look. Brown represents stability, reliability, and comfort, while mustard yellow represents creativity, optimism, and warmth.

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1000 Logos

This color combination works well for brands in the food, fashion, or interior design industries and brands targeting a more mature or nostalgic audience. A good example of brands with brown and mustard yellow logo color combinations is UPS, Warthog, Soundman, etc.

10. Navy blue and light pink

logo colors that pop
Fabmood

A navy blue and light pink logo combination creates a sophisticated, elegant, and feminine look. Navy blue represents trust, authority, and professionalism, while light pink represents delicacy, sweetness, and femininity.

choosing logo colors
Digital Synopsis

This color combination works well for brands in the beauty, fashion, or wedding industries and brands targeting a more feminine or upscale audience. A good example of brands that use the navy blue and light pink logo is Dawn, Hive Works, art physics, etc.

11. Dark blue and light blue

friends logo colors
Color Hex Color Codes

A dark blue and light blue color combination in a logo can create a clean, professional, and calm look. Dark blue represents trust, stability, and intelligence, while light blue represents serenity, clarity, and freshness.

brand logo colors

This color combination works well for brands in the technology, finance, or healthcare industries and for brands that want to convey a sense of reliability, trust, or innovation. A good example of brands with dark blue and light blue is PayPal, Oreo, American Express, etc.

12. Pink and Bright Yellow

most popular logo colors

A logo’s pink and bright yellow combination can create a playful, energetic, and cheerful look. Pink represents love, compassion, and creativity, while bright yellow represents optimism, warmth, and excitement.

green logo colors
LPK

This color combination works well for brands in the children’s products, beauty, or fashion industries and brands targeting a younger or more creative audience.

A good example of brands with pink and bright yellow logo color combinations is Pepto Bismol, Cups, Cones, Pure Genius, Disney Channel, etc.

13. Lime Green and White

how to choose logo colors
123FreeVectors

A lime green and white color combination in a logo can create a fresh, clean, and modern look. Lime green represents energy, growth, and freshness, while white represents purity and simplicity.

modern logo colors
Spotify

This color combination works well for brands in the health, wellness, or technology industries and for brands that want to convey a sense of innovation, clarity, or eco-friendliness. Excellent example of a brand with this color palette includes Spotify, Whole Foods Market, Shopify, etc.

14. Rainbow Logo Color Palette

bright logo colors

A rainbow color palette in a logo can create a fun, vibrant, and inclusive look. The rainbow colors are red, orange, yellow, green, blue, indigo, and violet, and each color represents a different meaning.

giants logo colors

Red represents passion and energy; orange represents warmth and enthusiasm; yellow represents optimism and happiness; green represents growth and harmony; blue represents trust and stability; indigo represents intuition and wisdom; and violet represents creativity and imagination. NBC is an excellent example of a brand with a colorful logo.

15. Black and white

types of color combinations

A black-and-white color combination in a logo can create a classic, elegant, and timeless look. Black represents sophistication, power, and formality, while white represents purity, simplicity, and clarity.

Black and white logos often create a bold, impactful design that can stand out without using color. This color combination can also be versatile and easily paired with other colors.

This color combination works well for brands in the fashion, luxury, or technology industries and for brands that want to convey a sense of professionalism, simplicity, or minimalism.

how many colors should a logo have

A good example of brands with this color palette is Channel, BBC, Adidas, Nike, Calvin Klein, ABC, WWF, Versace, Bentley, Jaguar, etc.

How Can All Time Design Help You Create Stunning Brand Logos?

All Time Design can help you create stunning brand logos by offering professional graphic design services tailored to your specific business needs. Our team of experienced graphic designers takes the time to understand your brand, its values, and its target audience.

We then use creative brainstorming to generate multiple logo design concepts and work with you to refine the design until it meets your exact needs. We pay close attention to every detail, ensuring your logo stands out in your industry and represents your brand.

At All Time Design, we are committed to creating visually appealing logos that resonate with your target market.


May 12, 2023
10 min read
13 reads

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