Trendy Portfolio Design Ideas
Table of Contents
A web designer uses a portfolio to display his best and most promising work examples to potential clients or companies. A design portfolio is a hand-picked showcase of projects and case studies.
Portfolios are a point of introduction in the web design field, giving designers their first chance to present themselves, their personalities, artistic styles, professionalism, etc.
A designer’s live websites, sample projects, case studies, web design templates, or even smaller-scale materials like logos, graphics, and typeface design can all be found in web design portfolios.
As aspiring web designers, we must thoroughly understand how web design portfolios may further our careers as creators, as well as the strategic considerations and preparation required for creating an outstanding, complex design portfolio.
The best design portfolios educate readers about your work and arouse inspiration in those who are seeking it. If you didn’t already know, having a solid design portfolio is crucial in the fantastic world of art and design because it allows clients to see examples of your work and may determine whether they choose to hire you or not.
This article will outline the essential components each web design portfolio should include and provide best practices drawn from some of the most effective web design portfolio examples we could find.
Why Do Designers Need a Web Design Portfolio?
Every web designer requires a standout web design portfolio to market themselves effectively and land jobs for the web design projects they are qualified to handle. This is true for boosting his credibility and chances of being employed for worthwhile, exciting projects.
Online Portfolios Demonstrate Your Expertise
Clients are most interested in viewing the actual work that the designer or designers are capable of producing when looking to engage an independent web designer or a design agency.
Every company wants to check off many items on their hiring checklist, such as which design tools you use, which design niche you specialize in, and so on. In reality, they are most interested in seeing work examples. They can decide whether or not your design knowledge, style, etc., are a suitable fit for what they’re looking for after they see what you can do.
This indicates that people want to see actual, concrete projects completed in the past by creative professionals. A company is interested in your thought process and how you would translate their concepts into visual material while incorporating your creativity and design skills. They want to see how you handle difficulties, take a blank page, and create a unique, memorable website that conveys who you are and what you do. Check out the web design principles to make an effective website design.
Online Portfolios Make You Searchable and Accessible To Clients
Everyone is aware that Google is the main focus these days. As a result, employers searching online for a web designer will get closer to their applicants, regardless of whether those individuals specialize in a specific industry or are located in a particular area.
For example, while searching for a freelance web designer in Seattle, Washington, potential employers are likely to type in terms like “freelance web designer in Seattle” or something similar. Therefore, you’re in good condition to land that job if your design portfolio complies with SEO requirements and you appear in those search results.
Define Your Design Niche or Specialty
As seasoned web developers, we know that designers frequently group themselves according to the type of business and website in which they have experience and a strong interest.
For example, these design specialties could include personal services like personal trainers and therapists, online news sites, or e-commerce websites. So naturally, potential clients will want to see examples of your design work comparable to what they are looking for. Still, they’ll also want to know that you know the industry’s business requirements and target audience interests.
Design niches include web design trends, website styles, and sectors and verticals. For instance, a business owner interested in creating a website with clever motion effects and video backgrounds will want to know if you have experience with those features.
Let Clients Get To Know You
A successful design project depends on the relationship between the client and the designer. Building a shared understanding of the client’s requirements and what the designer can create is just the beginning. There needs to be communication and a “click” in the personal connection. Because of this, when looking at your portfolio, potential clients will want to learn more about you to decide who they’ll be working with and what kind of dynamic you’ll bring to their team of experts.
Your About page, which you may think of as a more personal or one-on-one version of the conventional About Us page that you’ll typically see on business websites, is frequently where you can introduce yourself to visitors to your portfolio.
It takes more than just putting your life’s story on the About page to let customers get to know you. It involves deciding which elements of your personality to highlight, such as your daring style and talent for vivid color schemes or your gift for language, which comes through in the titles and descriptions you use throughout the portfolio.
You can also think of your choice of imagery as a method to express your personality, whether you decide to use images of stunning landscapes and scenery, modern graphics, images of you working diligently with mind maps all around your workplace, etc. Explore some amazing website design ideas.
Clients Are Short on Time
The reason employers regard project showcases and case studies as a more effective means of assessing designer prospects has a practical component as well. Potential clients looking for a web designer to create their website frequently get hundreds of portfolios and resumes in response to their requests. Therefore, time is essential, deadlines must be followed, and people want their queries answered as soon as possible.
This means that for people who are short on time, reading through pages of justifications for who you are as a designer and why your experience is relevant is less enticing. Instead, a more time-effective method for clients to determine whether your abilities are a suitable fit for their requirements is to review projects you have performed.
What Should a Web Design Portfolio Website Include?
A web designer’s work should address the following five core issues:
- Your identity
- What you do
- Where you are
- The work you must share.
- Ways to reach you
As we previously discussed, web design portfolios are all about getting straight to the point and addressing the main concerns that prospective clients might have when learning more about your work and services. Dedicating one page or section to each question will be thorough and well-organized to ensure that your portfolio contains all the information your site visitor seeks.
Homepage: Brief Introduction
The homepage of your design portfolio should serve the same function as the homepage of any website: creating the foundation and framework that will enable website visitors to traverse your site. The homepage typically includes a short bio of two to three sentences for design portfolios that summarize “who you are” and indicate your location. For example, a potential client headquartered in Paris and only keen on working with art experts from France will want to know immediately if you meet his requirements.
In contrast, many businesses are willing to employ designers that work remotely; thus, it’s helpful to mention it in your application. Even if this area can be found on your About page, don’t forget to mention the services you offer (or both).
It’s critical that website visitors comprehend your area of expertise and whether what you have to provide is pertinent to any potential needs they may have. Many web design portfolios have a separate page called “Services” that describes the services the designer or agency offers. Check out the website banners that will boost your business sales.
About: Who You Are
It’s time for you to shine and share your unique narrative since this is where things become personal. The questions “What introduced you to design?” “Why is design important to you?” and “How can you use design to make a difference?” are all appropriate ones to address. You’ll need to paint an image that makes you stand out from the competition by being as distinctive as possible while remaining somewhat traditional. Employers seek to find graphic artists who are audacious, self-assured, and enthusiastic about their job. This is the exact message you wish to convey.
You may also compare creating your About page to a job interview. This requires responding to inquiries like “What makes you special in your design work?” and “How can you contribute to a firm?” It also describes a problem you encountered and how it inspired you to become a designer. In the end, your “About” page should convey the type of person you are to work with and demonstrate how developing the client’s website may produce beautiful results.
Work: What You Have To Share
You should carefully consider which of your web design project best exemplifies your skills, knowledge, and personal design style at this point.
It’s also a good idea to describe the steps in your design workflow, including your utilized tools. A link to the prototype or the live website should also be included.
Never underestimate the importance of including recommendations in your portfolio, whether on the work page, another page, or section as you see fit. The value of customer evaluations is not to be sneered at because prospective clients will want to see the good, positive feedback from real consumers you’ve worked with.
These also contribute to a satisfying working relationship between you and your employers, which prospective employers always appreciate.
Contact: The Best Way To Get in Touch
The Contact page may be one of the most crucial parts of your design portfolio site. Without it, you risk losing potential customers because they couldn’t figure out how to contact you. However, your Contact page can be the simplest to create out of all your pages.
Utilizing a sizable image, preferably a self-portrait or candid image, and a straightforward contact form is advisable. A social icons bar for your busiest social media platforms is also beneficial. In this manner, it will be convenient and pleasant for potential employers to contact you on LinkedIn or even Facebook Messenger. It’s crucial to fulfill the requests of the client!
Explore 20+ online shop website ideas at All Time Design.
Portfolio Design Trends
Over-the-top portfolio designs are starting to become fashionable, despite the popularity of simple portfolio designs. (Probably because they stand out so much in a sea of monochromatic, minimalist styles.)
This portfolio successfully combines several trending elements. For example, the giant hero headline has a gradient color treatment, liquid animation effects, and funky-type elements.
With slab fonts and a dark outline, the entire portfolio site has an almost brutalist sense as you navigate. Despite the design’s slight roughness, there is still motivation to scroll down, explore it, and discover more about the creator.
Impressive typography is always a good choice. This pattern never goes out of style, whether you use a trendy type element, like the outlines above, or just a lovely typeface.
Strong typography abilities will make your portfolio stand out and make it easier for people to recognize the quality of your work. This pattern demonstrates the significance of building a portfolio that accurately reflects the depth of your abilities.
By looking at your portfolio site, potential employers and clients may often get a sense of the type of creative you are. Nearly every designer would want to be regarded as having outstanding typographic abilities. Utilizing a contemporary typeface effectively suits the bill.
There is a definite shift to more high-performance designs as web designers, photographers, and other creatives use their portfolios to showcase what they can do. (Some of which are excessive for portable displays. If you want to use this method, be sure you have a backup gateway.)
A prime example of how to build a high-performance portfolio is Victor Costa’s portfolio. Users are given a choice between regular or high performance upon opening.
The portfolio is jam-packed with animated, faded, and interactive elements. These methods align with the components he mentions in his biography and showcase his previous project(s) and a preview of what else he can provide for clients.
Plenty of Space
Plenty of space between elements and objects is a trend seen in more designs overall and is now making its way into portfolio design.
This style can also look excellent on desktop screens, but it appears to have its roots in ensuring that elements are separated on mobile devices and have lots of tap space. (Admittedly, I’ve always liked white space.)
The Lotta Nieminen portfolio is the ideal example of this style in action. The vertical and horizontal spaces between the portfolio images are enormous, and the intense header takes up more than a third of the screen.
With the potential for so many different images, a design portfolio can benefit, especially from the excessive spacing that allows each project to stand out independently.
A portfolio with minimalist influences is ideal since it offers the design many opportunities to stand out. In addition, the portfolio’s actual portfolio becomes largely unnoticeable, allowing the components you want viewers to notice to take center stage.
For UX Collective, designer Shawn Park recently wrote about how he redesigns his portfolio each year.
You can see how design fads affected Park’s design portfolio by comparing revisions of the post’s design, which started in 2013. Because of this new streamlined design, you can also notice how his work is easier to view today than it was in earlier versions.
Examples of Design Portfolios for Inspiration
The best design portfolios on the internet have been compiled to assist you in getting started. Portfolios from various creatives, including studios, freelance designers, and illustrators, have all been included.
Each one shines in a particular area; for instance, one might have great aesthetics, while another might have significant user involvement. The variety of portfolios only highlights how much fun it can be to create and display your own portfolio website.
You need a platform on which to develop your design portfolio before you can begin. If so, you can use Adobe Creative Cloud to create a brand-new portfolio. You can hire professional graphic designers from All Time Design to get started if you are not a designer.
Ueno: A Design Portfolio Site Highlighting Products, Names, and Experiences
Ueno is a top-tier branding agency that provides branding, product design, site development, and other benefits to some of the biggest brands in the world. Each page of their portfolio site immediately conveys the brand personality they are known for: relationships, comedy, inventiveness, and first-rate design.
ZORiN: Emphasizing Your Brand
Roman Zorin is a Russian web designer who demonstrates an apparent knack for injecting originality and a provocative flair into the traditional design portfolio style. His site demonstrates the designer’s thought process and design workflow as it occurs during their projects, just as described previously.
The required information is communicated in each homepage element, including the design programs he employs most frequently when working on any web design project.
Robert Bürgel: Using Motion Effects To Showcase Your Talent
We are taken aback by the opening design of this visual communication office. Robert Bürgel certainly understands how to make himself and his agency’s presence known, but he does so in a chic, elegant manner.
INAKI SORIA: Building Client Relationships Through Remote Freelancing
Inaki Soria is a freelance designer based in Barcelona who works remotely. His profile highlights the significance of the relationship and communication between the designer and the client as his ambitious concept. The visuals are also top-notch, thanks to his choice of images and screenshots that serve as examples of the projects he’s worked on.
Buzzworthy: Portfolio Meets Personality
Buzzworthy is a digital agency with offices in Brooklyn that focuses on creating unique WordPress sites. They win the prize for originality in their portfolio site’s design. The central, vertical menu down the middle that takes users to each of their portfolio projects is unlike anything we’ve ever seen. We adore it for these and other design elements.
Adrien Gervaix: Sharing Your Product Design Process
Based in Lille, France, Adrien Gervaix are a self-employed product and UX/UI designer. Adrien surrounds his understated presentation of his remarkable project showcase with a striking blue background. The animation of the paper airplane on the homepage, the navigation menu in the header, and especially the “Values & Process” section outline Adrien’s design workflow and how he handles each project.
Xavier Cussó: Typography at its Finest
Xavier Cussó, a designer in Barcelona, has a great portfolio site. It displays Cussó’s talent with vivid colors, bold typography, and almost every imaginable parallax scrolling and animation trick. But it still doesn’t feel too full. Instead, the animation immediately grabs the audience’s interest and keeps it throughout.
With a portfolio that is impossible to overlook, the modern branding and design agency Made Thought, with offices in London and New York, proves that more significant may be better. To support its claim to “make brands feel like part of the future today,” its portfolio makes a strong statement. It is followed by exceptional examples of work in large font, huge images, parallax scrolling, and a significant philosophy to go with it. The fact that the studio refreshes its portfolio site frequently to keep it looking new help to give it a modern air.
SANJOO: Using a Content-First Approach
K Sanju Singha, a free-lance digital marketer in India, maintains a portfolio site called SANJOO. Even though his website has one page, it is dynamic and diversified. We appreciate his design approach to design, the integrated menu popup, and a contact form that is opened when the menu icon is clicked.
Komini Media: A Portfolio Using White Space Wisely
The Gothenburg, Sweden-based advertising firm Komini Media created this website. The innovative use of white space on the homepage and the different text sizes as you scroll down are eye-catching. Also, looking at their navigation menu, you’ll notice that the menu elements have some strange but lovely hover effects.
Studio Thomas: Brutalist Web Design Portfolio
Studio Thomas, a visual communication agency in East London, is named after its two creative directors, Thomas Austin and Thomas Coombes. Its portfolio is a fantastic illustration of sleek Brutalist web design. Projects are presented with clean visuals and wireframe models in an organized but appealing manner. The site aptly captures the exploratory and creative mindset of the agency and supports its claim to provide “design for daring brands.”
The New York City-based RoAndCo, founded by creative director Roanne Adams, serves clients in the fashion, beauty, tech, and lifestyle industries with exquisitely crafted design, branding, and creative direction. In keeping with the work philosophy of the studio, browsing RoAndCo’s portfolio is an experience in and of itself. The viewer can browse split-screen photos, animated online presentations, and full-screen videos as projects are presented in an editorial-like format.
Whether you’re reading on a PC or a mobile device, it’s a highly planned design portfolio and enjoyable to view. There’s no disputing that this is a beautifully designed portfolio that leaves a lasting impression. However, we might not advise most designers to do so, given that potential clients frequently want to know more about the projects they’re considering.
Marleigh Culver: Color-Filled Portfolio
The considerably more straightforward website of designer and artist Marleigh Culver proves that judicious use of font and color, as well as a straightforward structure and navigation, are essential components of any effective online portfolio. Large, quickly loading images effectively display Marleigh’s work, making it simple to browse the design portfolio and appreciate her work. Another beautiful touch is the usage of the artist’s signature in the menu at the top of the site.
Velvet Spectrum Portfolio
Luke Choice, a visual artist, and the creator, goes under the online alias Velvet Spectrum. On his webpage, which features a montage of incredibly colorful thumbnails that lead to visually captivating super-size illustrations of his work for maximum effect, he demonstrates how simplicity may also impact. The black background keeps things clean and helps the work stand out. In addition, it results in a straightforward but compelling design portfolio.
The work produced by this design studio in Switzerland is incredibly entertaining and unique. With a mix-and-match style portfolio that avoids the “less-is-more” philosophy, Studio Feixen wonderfully displays its brightwork. The illustrations on the portfolio page are framed in a variety of different-sized forms, but the site still looks professional.
In this portfolio, a full-screen, edge-to-edge tapestry of thumbnails is used by illustrator Malika Favre to tempt viewers to view her colorful artwork in greater depth. In addition, the placement of moving elements within still artworks furthers the effect of drawing attention to the screen from the colors and layout alone.
The portfolio Mauro Lorenzo created is unambiguous, vibrant, and condensed. The vibrant color scheme and striking contrasts in this portfolio give it a ton of personality. In addition, we appreciate this site’s parallax scrolling, uniform work illustrations, and user-friendly navigation.
Ready for Your Own Portfolio Website?
The image of your organization could lie in the hands of a well-crafted portfolio. It will lead to attracting more prospects or vice versa.
Developing an eye-catching quality online portfolio requires high-end skills. The features such as every image used, layout, colors, shapes, and more require creative hands working on it.
All Time Design’s platform offers unlimited access to design requests. Professional creators with high-level skills sit behind the company’s brand to produce an excellent project for your portfolio.
ATD gives your firm a specific creator that you interact and share your ideas. Templates are great, but many templates can’t beat your imagination. It’s best to leave your project to someone with the skills to deliver on it.
Sign up with All Time Design and begin your quest to develop a stand-out portfolio.