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What to Include in Promotional Poster Design?

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As a businessman, you know that you won’t thrive unless you have branding strategies in place. Whether you are startup or well-established, there’s a lot that goes behind promoting your brand. But here’s a problem – a new competition is always lurking around the corner. How do you make it in the neck to neck race? You can use a poster to spread your brand message first. So what’s precisely promotional poster design?

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A promotional poster is designed in different colors, materials, mechanisms, shapes, sizes, and styles to promote their goods/services. An effective poster design quickly engages your audience and relays a message that evokes their emotions.

Ten essential tips to make your poster intriguing

At some point, you have to design a poster. Whether you are making them for your business or creating one for your clients, the following tips will take you a long way –

  • Help them read clearly from a distance: What’s the first thing you want your readers to see? Do you follow the visual hierarchy to draw their attention? While designing B2B or B2C poster, you can make your texts readable in three ways
  • Headline: This can be the most significant text element in your design. Sometimes, this also is an art element. While designing, be sure of the typography. Only when its readable, it can capture attention.
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  • Description: Include the 5 Ws and 1H to keep your readers informed. Tell the primary message of your promotional event. Since legibility is your priority, choose fonts is distinctly different from the headline.
  • Eye-grabbing fonts: Text is an essential element of the message. A lot can be conveyed with the help of a font. Using two fonts, you can express subtly. Once you’ve selected the font type, adjust and align it on the poster.
  • Apply contrast: Do you want the viewers to gaze upon the beauty of your poster? Contrast adjustment is one way to make this happen. When you have two or more elements in your design, use contrast to present visual hierarchy.
  • Focus your target audience: Knowing your viewers in advance paves the way for better. Their cultural setup, taste, and preferences matter while designing. With the help of target research, you can direct your poster and brand message to a specific demographic that comes under potential customers.
  • Use photos that make a statement: Visuals are compelling for creating a lasting impression. Include pictures that speak louder than words. However, place the images in order. Cluttered photos can confuse your audience.
  • Remove unnecessary elements: If you see the design is scattered with the heterogeneous mixture of ingredients, get rid of it. Make good use of the given space that will help the viewers to grasp at a glance. Create space for breathing by composing it. If your elements are cramped, use a border or padding to set it right.
  • Be minimal: The critical facet of minimalist art is that it’s robust and straightforward. Embrace brevity – way of expressing more with less. Have a simple layout that makes all the difference. A simple poster can be visually appealing too. Though minimalism sounds easy, it takes a hard slog to get there. You need to make the information in a concise form to make it fit with other elements. It doesn’t happen in the blink of an eye. You continuously have to rescale your content until it touches the absolute minimum. Once you look back, you’ll realize that it’s worth taking the time.
  • Size: The standard size of a poster is 24” x 36” inches. Although this is the standard poster size, you can also make posters in various sizes based on your convenience. Here are the commonly used poster sizes –
  • Large 24” x 36.”
  • Medium 18” x 24”
  • Small 11” x 17*
  • Letter 8.5” x 11”
  • Retail poster sizes – 24” x 36” and 22” x 34”.
  • The movie poster has two dimensions –
  • One-Sheet – typical size is 27″ x 40″ inches (686x1016mm). Commonly used in theatres for advertising movies.
  • Bus stop – typical size is 40″ x 60″ Inches in size. (1016mm x 1524mm).

Just because there’s a standard size, doesn’t mean these are the only available sizes. You are free to go with any shape and size.

  • Place your poster: Once all things are set, place your post in a place that will fetch more visibility. You can publish it online or pin it on the bulletin board. For example, if the color of the poster is green, and you keep it in a green background, the design will not stand out. You have to make it pop out.
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  • Make it scalable: In a digital-driven world, you can easily rescale the version making it suitable for both online and offline. While working on any project, keep different versions of the posters to be on the safer side.
  • Make it to drive sale: You have made a poster to get your audience hooked to what you are promoting. For this, you need a direct call-to-action. Compelling calls-to-action urges potential customers toward a conversion. A right call to action can help you encourage visitors to take several steps like:
  • Order a product
  • Sign up for your service
  • Leave contact details
  • Leave a comment
  • Share an article

In B2B or B2C posters, you can give contact information or modern elements like QR code to respond. Remember, CTA is an integral part of any promotional design, and your poster is also an ad that you share with both online and offline users.

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Finally, you can face your competitors and clients with confidence. Use the poster to reflect your business to the outside world. Compared to other marketing collaterals, they deliver a lot of bang for your buck. Whether it’s a product launch, department opening, online webinars, offers/discounts, etc., you can use posters to engage with your audience. Once you are thorough with the rules, you are free to bend them.

Now, make a poster that keeps the conversation going.


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