What to Include in Promotional Posters Design?

As a businessman, you know that you won’t thrive unless you have branding strategies in place. Whether you are a startup or well-established, there’s a lot that goes behind promotional posters of your brand. But here’s a problem – a new competition is always lurking around the corner. How do you make it in the neck to neck race?

You can use a poster to spread your brand message first. So what’s precisely promotional poster design?

 promotional posters design

What are Promotional Posters?

Promotional posters are designed in different colors, materials, mechanisms, shapes, sizes, and styles to promote their goods and services. Choose the right colors for your brands. An effective promotional poster design quickly engages your audience and relays a message that evokes their emotions through graphics. You can learn more metrics about graphic design. Making the promotional posters are based on the needs and expectations of the audience.

A promotional poster will deliver the things that the brands or businesses are offering. You can share the content with different custom posters based on customer visual interest.

10 Essential Tips To Make Your Promotional Posters Intriguing

  • Help them read clearly from a distance
  • Apply contrast
  • Focus your target audience
  • Use photos that make a statement
  • Remove unnecessary elements
  • Be minimal
  • Size
  • Place your poster
  • Make it scalable
  • Make it to drive sale

At some point, you have to design a poster. Whether you are making them for your business or creating one for your clients, the following tips will take you a long way –

Help them read clearly from a distance

What’s the first thing you want your readers to see? Do you follow the visual hierarchy to draw their attention? While designing B2B or B2C poster, you can make your texts readable in three ways.


This can be the most significant text element in your design. Sometimes, this also is an art element. While designing, be sure of the typography. Only when its readable, it can capture attention.

 design promotional posters


Include the 5 Ws and 1H to keep your readers informed. Tell the primary message of your promotional event. Since legibility is your priority, choosing fonts is distinctly different from the headline.

Eye-grabbing fonts

Text is an essential element of the message. A lot can be conveyed with the help of a font. Using two fonts, you can express subtly. Once you’ve selected the font type, adjust and align it on the poster.

Apply contrast

Do you want the viewers to gaze upon the beauty of your poster? Contrast adjustment is one way to make this happen. When you have two or more elements in your design, use contrast to present the visual hierarchy.

Focus on your target audience

Knowing your viewers in advance paves the way for better. Their cultural setup, taste, and preferences matter while designing. With the help of target research, you can direct your poster and brand message to a specific demographic that comes under potential customers.

Use photos that make a statement

Visuals are compelling for creating a lasting impression. Include pictures that speak louder than words. However, place the images in order. Cluttered photos can confuse your audience.

Remove unnecessary elements

If you see the design is scattered with a heterogeneous mixture of ingredients, get rid of it. Make good use of the given space that will help the viewers to grasp at a glance. Create space for breathing by composing it. If your elements are cramped, use a border or padding to set it right.

Be minimal

The critical facet of minimalist art is that it’s robust and straightforward. Embrace brevity – way of expressing more with less. Have a simple layout that makes all the difference. A simple poster can be visually appealing too. Though minimalism sounds easy, it takes a hard slog to get there. You need to make the information in a concise form to make it fit with other elements. It doesn’t happen in the blink of an eye. You continuously have to rescale your content until it touches the absolute minimum. Once you look back, you’ll realize that it’s worth taking the time.


The standard size of a poster is 24” x 36” inches. Although this is the standard poster size, you can also make posters in various sizes based on your convenience. Here are the commonly used poster sizes –

  • Large 24” x 36.”
  • Medium 18” x 24”
  • Small 11” x 17*
  • Letter 8.5” x 11”
  • Retail poster sizes – 24” x 36” and 22” x 34”.
  • The movie poster has two dimensions –
  • One-Sheet – typical size is 27″ x 40″ inches (686x1016mm). Commonly used in theatres for advertising movies.
  • Bus stop – typical size is 40″ x 60″ Inches in size. (1016mm x 1524mm).

Just because there’s a standard size, doesn’t mean these are the only available sizes. You are free to go with any shape and size.

 promotional posters design requirements

Place your poster

Once all things are set, place your post in a place that will fetch more visibility. You can publish it online or pin it on the bulletin board. For example, if the color of the poster is green, and you keep it in green background, the design will not stand out. You have to make it pop out.

Make it scalable

In a digital-driven world, you can easily rescale the version making it suitable for both online and offline. While working on any project, keep different versions of the posters to be on the safer side.

Make it to drive sales

You have made a poster to get your audience hooked to what you are promoting. For this, you need a direct call to action. Compelling calls-to-action urges potential customers toward a conversion. A right call to action can help you encourage visitors to take several steps like:

  • Order a product
  • Sign up for your service
  • Leave contact details
  • Leave a comment
  • Share an article

In B2B or B2C posters, you can give contact information or modern elements like QR code to respond. Remember, CTA is an integral part of any promotional design, and your poster is also an ad that you share with both online and offline users.

Graphic Design in Promotional Posters

Graphic designs can change and create the poster in a more attractive and highly engageable. You can create different templates for your business based ideas and requirements. A template will give the right resources or materials for various promotional posters. Also, choosing the right template from the materials is important because it can create the repeat confusions.

 promotional posters elements

Final thoughts

Finally, you can face your competitors and clients with confidence and promote your own brand through the right advertising. Use the poster to reflect your business to the outside world. Compared to other marketing collaterals, they deliver a lot of bang for your buck. Whether it’s a product launch, department opening, online webinars, offers/discounts, etc., you can use posters to engage with your audience. Once you are thorough with the rules, you are free to bend them.

Now, make a poster that keeps the conversation going. Check out the All Time Design for your varieties of design and promotion poster needs. The high-end business requires smart designs because it only has the ability to attract and engage the more targeted audience.

August 14, 2020
10 min read
13 reads

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