Ultimate Guide To Social Media Image Sizes in 2023

Yes, when it comes to social media image sizes. Your main aim, as a marketer, is to induce an impact on your audience. The success of brand promotion and marketing depends on how well the customers recognize your brand when they come across an image, a logo, or an ad.

Every time we talk about reaching the audience through visual content, it is generally about billboards, posters, brochures, flyers, and website designs. Today, social media ads are often the first thing that marketers focus on for brand promotion, sales, creating loyal customers, etc. As a marketer, you have to concentrate on social media image sizes too.

Social media images these days are being flooded with ads of various products, brands, and services from different industries. It is your job as a marketer to make your brand look unique and stand out from other ads.

There are many social media platforms and a lot of ways in those platforms through which you can advertise. Images and videos are an integral part of those ads. Sizes of images and videos can make or break an ad. To make things easier, I am going to break down the preferred size and quality of images in social media ads.

A lot of features are there in social media image sizes like the profile image, cover photo. Millions of media there but most of the time we are engaging ourselves with the following media.

2. Instagram

3. Pinterest

4. Twitter

5. LinkedIn

6. YouTube

7. Snapchat

Facebook Image Sizes

With more than 2.2 billion monthly users Facebook is the world’s largest social networking site. Facebook gets updated regularly. Hence, social media images should also be redesigned according to the updated features to gain attention. Learn more about social media graphic design at All Time Design.

Profile photos 180 x 180 pixels

180 x 180 px is the minimum pixels required for profile pictures. If you want to make your brand look legit, double the pixel size. The image quality of a brand speaks volumes. Thus to make your logo look good, go with high-pixel quality. Facebook recently changed the appearance of profile pictures from square to circular. So, make sure you don’t have any important content on the corners of an image that may possibly be cut out.

Remember, your profile photo appears differently on a page and on the thumbnail.

170 x 170 px will appear on a page.

32 x 32 px will appear on the thumbnail.

Cover photos 820 x 312 px

399 x 150 px is the least size for a cover image. The cover image appears on a desktop at 820 x 312 px so, it is better to upload pictures at 851 x 315 px. Images less than the desktop size would be stretched, which wouldn’t be good for business. Hence, it’s better to upload images less than 100KB in RBG JPG file. If you want to set your logo or any text as cover I would recommend you to upload it as PNG.

Facebook’s latest update allows you to set a video in the cover image. This is a great advantage for businesses to tell their brand story in a short and effective manner. 820 x 312 px is the size for the cover video as well.

640 x 360 px is the display size in smartphones.

20.09 seconds is the time limit for a cover video.

820 x 428 px is the size of a cover photo for the Facebook group

Shared Images 1200 x 630 px

399 x 150 px is the minimum size for shared images. Image sharing on Facebook is very popular. It means that we can reach a maximum number of people through shared images. These are the images that will appear on your timeline and your followers’ news feed. So, it is necessary to upload the right size of image.

470 px is the maximum width of the image appearing on a newsfeed

504 px is the maximum width of the image appearing on page

Shared Links 1200 x 630 px

Shared links in Facebook allow you to copy any link on your page. You can either choose up to 10 images and make it run in a carousel, like a scrolling ad or upload a new image to go with the link.

If you have many followers on Facebook then with the help of shared links you can direct them to your website.

154 x 154 px is the least size for a square photo on the feed.

116 x 116 px is the least size for a square photo on the page.

470 x 276 px is the least size for a rectangular photo on the feed.

484 x 252 px is the least size for a rectangular photo on the page.

Highlighted Images 1200 x 717 px

Highlighted images are created on Facebook to celebrate something related to your organization. When you have achieved something or want to convey something important to your followers, try using highlighted images.

843 x 504 px is the display size on-page.

Event Image 1920 x 1080 px

Facebook events serve as a reminder to the audience. It also helps the company to interact and engage with its customers. Event images capture the attention of people quickly.

470 x 174 px is the size that Facebook will scale to.

470 x 174 px is the display size in the feed.

Take your social media
marketing to the next
level with unlimited
graphic designs!

Get Started

Instagram Image Sizes

Instagram has a billion active users per month. It is one of the most popular and top photo-sharing sites. Since most of the Instagram users are youngsters, it is important for businesses to get their attention and convert them into potential customers. Images are an excellent tool to interact with the young audience.

Profile photos 110 x 110 px

110 x 110 px is the least size for profile pictures but, it is recommended to upload images with 180 x 180 px. You can set your logo as profile pictures to register your brand to the audience.

110 x 110 px is the size of your profile picture on a mobile homepage.

152 x 152 px is the size of your profile picture on a desktop.

Photo Thumbnails 161 x 161 px

Thumbnails are images arranged in an order that is viewed by others when they visit your page. The uploaded images should be with high resolution and good content so that it would intrigue the visitor to click on that picture.

Photos 1080 x 1080 px

Photos are the most important component of Instagram. Pictures taken from Instagram have higher resolution than uploaded pictures. The pictures that you upload will appear in the newsfeed of your followers. Do you want the followers to become your loyal customers? Then let the images do the talking.

612 x 612 px is the size that Instagram scales down your image to.

510 x 510 px is the display size in the feed.

Instagram Stories 1080 x 1920 px

600 x 1067 px is the minimum resolution for Instagram stories. But, 1080 x 1920 px is recommended for better picture quality. Instagram stories are an essential element of the site and are useful to keep the followers engaging. You can add both images and videos to the stories.

750 x 1334 px is the recommended size for videos in Instagram stories.

10 seconds is the maximum duration for a video.

Pinterest Image Sizes

According to the statistics, Pinterest had 200 million users per month, among which 80% are women. Pinterest offers a variety of topics ranging from photography, design to crafts, food. That might interest its users. Pinterest’s DIY is a huge hit among users as it is more interactive in nature.

Pinterest Profile Picture 165 x 165 px

280 x 280 px is highly recommended for the profile image. Though the minimum pixel quality is less, your business or service relies totally on the profile image as there is no designation to set a cover image.

188 x 188 px is the size displayed on the desktop.

32 x 32 px is the size your image appears on the rest of Pinterest.

Anything lesser than 10 MB would be suitable.

Pin Image 236 x 236 px

600 x 900 px is the recommended pixels for a pin image. Add or create pins that are relevant to your product or brand. Pinterest restricts the width of the image to 600 pixels whereas allows the image to be lengthier. So, when you want to create a pin add an image with high resolution so as to impact people.

236 x auto is the image size displayed on a desktop.

2:3 is the aspect ratio.

Pinterest board 222 x 150 px

Pinterest boards are very interesting for people. It is often the first thing they check out when they visit your page. So, it is important to have images that are perfectly fit with good resolution. Do not put misleading or irrelevant images on your dashboard. Guide your audience in the right manner to turn them into a customer.

55 x 55 px appears on a smaller thumbnail.

Twitter Image Sizes

Twitter is one of the top social networking platforms to reach an audience instantaneously (if your tweet is interesting). With 335 million active users every month, Twitter accounts as a significant platform for brand promotion. Twitter is also known as a microblogging site since it has a word limit. Twitter initially with a limit of 140 characters has now increased its limit to 280. The real test of the ability to convey a message within the specified word limit is what makes Twitter interesting. The right Twitter marketing tips are here.

Profile picture 400 x 400 px

It is necessary that you select your profile picture with utmost care as this is the image that would appear on your page when you tweet, when someone retweets and when you are being suggested to be followed. Your profile will look larger only on your page, for others, it will appear very small. Thus, keep an image that would be recognizable even if it is shrunk.

200 x 200 px is the display size.

2 MB is the limit for file size.

Header Photo 1500 x 500 px

The cover photo is called a header photo on Twitter. It is visible only when a Twitterati visits your page. It is also a great way for you to explain your brand through a tagline or mission statement. Ensure that you keep an image with high resolution since this is the only place to impress the crowd.

1903 x 634 px is the display size on a desktop.

10 MB is the maximum size for a JPG, PNG, or GIF image.

Timeline pictures 440 x 220 px

1024 x 512 px is the maximum size for an instream photo. Images add immense value to your message. You can also add video along with the content for promoting your brand, announcing offers, explaining your brand story, etc.

506 x 253 px is the display size on the desktop.

5 MB is the limit for a JPG image.

3 MB is the limit for GIF images.

LinkedIn Image Sizes

LinkedIn, owned by Microsoft released a report in April 2017, stating it has reached 500 million users. LinkedIn, one of the top sites for making building links with professionals and finding job opportunities is a must for a marketer. LinkedIn doesn’t have a word limit yet, people keep their posts crisp and concise as it depicts professionalism.

Profile Image 400 x 400 px

LinkedIn profile pictures for personal pages differ in appearance from company profiles. If you are a marketer with your personal page then your image appears circular. Whereas, if you’ve got a company page then your logo would appear on a small square box.

152 x 152 px is the display size of the personal profile image on the desktop.

128 x 128 px is the display size of the company logo on the desktop.

Personal Cover image 1584 x 396 px

If you are a marketer, you can endorse a product or brand through your background image.

792 x 128 is the display size on the desktop.

Company Cover Image 1536 x 768 px

Background photo speaks volumes for a company page. Since you would be visited either by potential clients or by job seekers, it is important to create a good image of your brand. Cover images can represent the worthiness of your brand to potential clients.

1400 x 425 px is the display size on the desktop.

Tumblr Image Sizes

Tumblr is a blogging platform. It also allows its users to share images, music files, and videos along with blog posts. As of July 2018, Tumblr has 426 million blog accounts.

Profile Pictures 128 x 128 px

Profile images at the site are known as Tumblr Avatar. These images will show up on your followers’ news feed. It will appear on your profile page based on the theme you set. Tumblr allows you to customize your page. You can also set a header image and change the theme accordingly so that it is visible to a visitor.

64 x 64 px is the display size on the desktop.

Image Posts 500 x 750 px

Tumblr image posts can be sent to your followers. Since Tumblr’s theme is customizable you have the choice to upload images with varied sizes.

1280 x 1920 px is the maximum limit for images.

500 x 750 px is the desktop display size.

10 MB is the maximum limit for images.

1 MB is the maximum limit for animated GIFs.

500 pixels is the maximum size limit.

YouTube Image Sizes

YouTube, a primary video-sharing platform, has 1.8 billion monthly active users. Most companies fail to recognize this platform and the reach it has among people. You can make videos on the workplace environment of your company or tutorial-based videos or videos on how the company started, what it aims to achieve, and so on. You will never know when you will become viral.

Profile Image 800 x 800 px

You can set a profile picture for your channel. The image may be your logo or the CEO of the company or a person who can become the face of the company.

98 x 98 px is the display size.

Cover Image 2560 x 1440 px

Channel cover photo or banner image should entice the audience. Each device has a display size for a cover image. So, set your cover photo accordingly. 

1855 x 423 px is the display size for the tablet.

1546 x 423 px is the display size for mobile.

2560 x 1440 px is the display size for the television.

2560 x 423 px is the display size for the desktop.

Videos 1280 x 720 px

This is the minimum limit to make your video in high definition. Videos with poor quality or that restrain our eyes are hard to concentrate on.

Snapchat Image Sizes

Snapchat with 191 million users serves as the best site to run advertising campaigns. You can also take pictures using filters from the app.

1080 x 1920 pixels are the minimum limit for quality.

10 seconds is the time limit to run an ad.

32 MB is the maximum file size for an ad.

250 KB is the file size limit for an image.