Top 15 Biggest Youtube Influencers In 2024 [+How To Find Them]
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YouTube serves as a powerful platform for video-sharing and social interaction, boasting the capability to accumulate numerous views over time. Given that millions of people enjoy YouTube videos daily, it’s no wonder that businesses are eager to harness the influence of YouTube Influencers to enhance their growth.
These YouTube Influencers have achieved recognition by amassing large numbers of subscribers on their YouTube channels. They stand out thanks to their engaging personalities and in-depth knowledge of specific subjects, establishing themselves as authorities in their respective fields. As a result, they have won the trust and admiration of countless followers and have remarkable influence beyond the YouTube space.
These content creators possess the remarkable ability to shape trends on YouTube, spark conversations, and sway the opinions of their audience. If you’re a business owner looking to leverage the potential of YouTube influencers for business growth, you’ve come to the right place. In this blog, we will shed light on the world of YouTube Influencers, and their potential contributions to your business, introduce you to the top 15 YouTube influencers with the most subscribed YouTube channels, and provide tips for finding the right YouTube influencers for your brand.
Who Are YouTube Influencers?
YouTube Influencers are individuals who have gained recognition and a substantial following on the YouTube platform due to their engaging content and expertise in specific areas. These content creators often develop a loyal subscriber base that values their insights, opinions, or entertainment on their YouTube channel. They are considered authorities in their respective niches and have a strong influence over their audience.
Whether it’s through informative tutorials, entertaining vlogs, insightful product reviews, or other engaging content, YouTube creators play a crucial role in shaping trends, sparking conversations, and influencing the opinions and actions of their viewers. Businesses often collaborate with these influencers to leverage their credibility and reach a broader audience.
How Can YouTube Influencers Help Your Business?
YouTube Influencers can be instrumental in boosting your business in several ways:
1. Brand Awareness
Influencers can introduce your brand to a larger audience. When they feature your product or service in their content, their followers become aware of your existence. Exposure to new audiences often results in organic growth, as those who resonate with your brand may choose to follow you directly.
2. Authentic Promotion
Authenticity is the cornerstone of influencer marketing. Influencers are trusted by their followers, and when they recommend your product, it comes across as a genuine suggestion rather than a sales pitch. Authentic endorsements can foster a sense of trust and credibility in your brand, which is invaluable in a competitive market.
3. Targeted Marketing
You have the flexibility to select influencers whose follower demographics align with your target audience. This enables your marketing efforts to be highly focused. Reaching people who are more likely to be interested in your offerings increases the chances of converting viewers into customers.
4. Engagement and Interaction
YouTube influencers often have a highly engaged audience. Viewers are more likely to leave comments, ask questions, and interact with influencer content. By leveraging influencer interactions, you can gain insights into customer preferences, needs, and feedback.
5. Credibility and Trust
Influencers build credibility in their niches over time. When a YouTube influencer endorses your brand, their credibility can transfer to your products or services. Your association with a trusted influencer can foster trust among their followers, making them more receptive to your offerings.
6. Content Creation
Influencers are skilled content creators. They can produce engaging, shareable content featuring your products or services. You can repurpose this content for your marketing campaigns, website, and social media, saving time and resources on content creation.
7. SEO Benefits
YouTube videos can positively impact your SEO efforts. Video content is favored by search engines and can improve your website’s search rankings. Collaborating with influencers to create valuable video content can enhance your online visibility and attract more organic traffic.
8. Cost-Effective Marketing
Working with micro or niche influencers can be more cost-effective than traditional advertising channels. The return on investment is often substantial, as influencers can deliver targeted results. By optimizing your influencer marketing strategy, you can achieve significant business growth without overspending on advertising.
Incorporating YouTube influencers into your marketing strategy can be a strategic move to expand your brand’s presence, engage with potential customers, and boost your business’s overall success.
Top Five Popular YouTube Niches in 2024
YouTube continues to thrive with a diverse range of niches catering to various interests in 2024. Here are the top five popular YouTube niches:
The gaming niche is a powerhouse on YouTube, with millions of gamers sharing their experiences. Creators showcase walkthroughs, reviews, and live streams of video games. The popularity of e-sports has brought competitive gaming to the forefront, with creators covering major tournaments and offering in-depth analysis. This niche fosters a strong community of passionate gamers and viewers.
2. Lifestyle and Vlogs
Lifestyle vlogs are all about sharing personal experiences, travel adventures, daily routines, and personal insights. Creators in this niche provide a window into their lives, forming deep connections with their audience. Topics can range from fashion, wellness, home organization, and parenting to travel vlogs that take viewers to far-off destinations.
3. Education and How-To
The educational niche encompasses a wide array of subjects. YouTube serves as an accessible platform for learning new skills, from language acquisition and academic subjects to practical know-how. How-to videos cover DIY projects, makeup tutorials, cooking recipes, home improvement, and even career advice. Audiences turn to these channels for expert guidance and step-by-step tutorials.
4. Food and Cooking
Foodies and culinary enthusiasts are spoilt for choice on YouTube. This niche features channels dedicated to cooking, baking, food reviews, and exploration of global cuisines. Creators whip up delicious recipes, offer cooking tips, and present visually enticing food content. As people’s love for food remains unwavering, this niche continues to flourish.
5. Entertainment and Pop Culture
Entertainment channels are a go-to source for everything related to movies, TV shows, celebrities, and humor. Creators analyze the latest film releases, and official music videos, provide episode recaps, and delve into celebrity news and gossip. Comedy channels keep viewers entertained with funny videos, skits, parodies, and witty commentary. In an era of continuous pop-culture evolution, these channels are vital in keeping audiences informed and amused.
Each of these niches caters to specific interests, creating a vast and diverse YouTube landscape. As the platform evolves, these niches remain at the forefront of engaging and entertaining online content.
Top 15 Biggest YouTube Influencers In 2024
YouTube influencers are highly influential and popular individuals on YouTube who create and share various types of content on their official YouTube channel. These individuals drive millions of viewers to tune in to their channels regularly to view their content. Here are the top YouTube Influencers that you should definitely consider working with to boost your brand success.
1. MrBeast (Jimmy Donaldson) – 204 Million Subscribers
MrBeast, whose real name is Jimmy Donaldson, stands as one of the most prominent YouTube influencers of our time, boasting an astonishing 204 million subscribers and 42.9 million followers on Instagram and other social media platforms in 2024. He’s renowned for his extraordinary philanthropic challenges and captivating stunts that have taken the platform by storm.
From planting millions of trees to giving away cars and money, MrBeast’s unique approach has earned him a dedicated global audience. His entertaining content not only showcases impressive feats but also underscores the potential for positivity on the internet. As an influential figure, MrBeast continues to set new standards for creative content and charitable giving in the digital age.
2. Kids Diana Show – 114 Million Subscribers
The “Kids Diana Show,” a popular YouTube channel based in Ukraine, boasts a staggering 114 million subscribers in 2024. Its primary focus is on children’s content, offering a wide array of engaging and educational videos. Led by Diana, the channel features imaginative play, toy unboxing, and family-oriented content that resonates with kids and parents alike.
The colorful and entertaining videos have made “Kids Diana Show” a beloved channel worldwide, setting it as one of the popular YouTube influencers. Its ability to create enchanting content that captivates children while providing parents with a sense of comfort has solidified its prominent status in the YouTube sphere.
3. PewDiePie – 111 Million Subscribers
PewDiePie, whose real name is Felix Kjellberg, is a Swedish YouTuber who commands a massive following of 111 million subscribers as of 2024. He’s renowned for his entertaining and often humorous video content, which spans various genres, including gaming, commentary, and memes.
PewDiePie’s charismatic personality and wide-ranging interests have endeared him to a global audience. Over the years, he has not only garnered a dedicated fanbase but has also become a prominent influencer who significantly impacts internet culture. His channel continues to be a major player in the YouTube landscape, making him one of the most recognizable YouTube personalities worldwide.
4. Like Nastya – 109 Million Subscribers
Like Nastya, a popular kids’ content channel, boasts a staggering 109 million subscribers in 2024. Run by a Russian-American family, the channel revolves around Nastya and her adventures, offering a blend of educational and entertaining videos for children.
Nastya’s adorable persona and the wholesome content she provides have earned her a dedicated following, making her one of the leading child influencers on YouTube. Her channel is a go-to destination for parents seeking kid-friendly content that both educates and entertains, cementing her status as a significant influencer in the children’s online content niche.
5. Dude Perfect – 59.8 Million Subscribers
Dude Perfect is a dynamic group of friends known for their incredible trick shots, engaging challenges, and entertaining sports content. With a subscriber base of 59.8 million, they’ve carved a niche for themselves on YouTube. The team’s perfect blend of skill, humor, and creativity has made their channel a hit, appealing to sports enthusiasts and viewers seeking thrilling stunts.
They have also collaborated with various celebrities and athletes, adding to their appeal. Dude Perfect’s unique content and friendly competition have solidified their status as one of YouTube’s top influencers, keeping their audience engaged and entertained.
6. Juerga German – 48.8 Million Subscribers
Juerga Germán, a prominent Spanish YouTuber, has amassed an impressive following of 48.8 million subscribers. He’s renowned for uploading videos on entertaining and humorous content such as vlogs, challenges, and engaging commentary on various topics. Juerga Germán’s charismatic on-screen presence and relatable videos have resonated with Spanish-speaking audiences worldwide.
His channel offers a mix of humor and lifestyle, making it a popular choice for viewers seeking light-hearted and enjoyable content. With his large subscriber base, Juerga Germán continues to influence and engage with a diverse online community.
7. A4 – 47.8 Million Subscribers
A4, a Ukrainian YouTube channel, has captured the attention of 47.8 million subscribers with its unique and captivating content. The channel is renowned for its thrilling experiments, life hacks, and exciting challenges, making it a go-to destination for those who enjoy action-packed and educational videos.
A4’s creators have an innovative approach to content creation, which keeps their audience engaged and entertained. Their ability to combine science and entertainment has propelled A4 to the forefront of YouTube, attracting viewers from around the world who are eager to witness their next daring experiment or engaging challenge.
8. Fernanfloo – 46.5 Million Subscribers
Fernanfloo, a popular YouTube channel with 46.5 million subscribers, is a dynamic source of entertainment and gaming content. The channel is led by Luis Fernando Flores, known for his energetic and humorous approach to video game commentary. Fernanfloo’s videos are filled with humor, gaming challenges, and entertaining reactions that resonate with a wide audience.
With a strong presence in the gaming community, his channel offers viewers an enjoyable escape into the world of video games. The combination of gaming expertise and humor has earned Fernanfloo a dedicated following, making him one of the most influential YouTube creators in the gaming niche.
9. Felipe Neto – 45.7 Million Subscribers
Felipe Neto, with 45.7 million subscribers on his YouTube channel, is a prominent figure in the Brazilian YouTube community. Known for his diverse content, Felipe covers various topics, including entertainment, humor, and social commentary. His engaging and charismatic style appeals to a broad audience, making him one of the most influential creators on the platform.
Felipe Neto’s videos often feature thought-provoking discussions, challenges, and collaborations with fellow YouTubers. With his ability to connect with viewers on a personal level and address relevant societal issues, he has built a massive and dedicated following, solidifying his position as a key influencer in the YouTube space.
10. Whinderssonnunes – 44.3 Million Subscribers
Whinderssonnunes, boasting 44.3 million subscribers on his YouTube channel, is a renowned Brazilian content creator. With a humorous and relatable style, he captures the hearts of his viewers. Whinderssonnunes’ content spans comedy sketches, vlogs, and music videos, often collaborating with other popular YouTubers.
His authenticity and charm make him a beloved figure in the YouTube community. Notably, he uses his influence to raise awareness about social issues and contributes to various charitable initiatives. Whinderssonnunes’ immense subscriber count is a testament to his broad appeal and his ability to entertain, educate, and inspire his dedicated fanbase.
11. Kimberly Loaiza – 42.6 Million Subscribers
Kimberly Loaiza is a Mexican YouTuber with an impressive 42.6 million subscribers, known for her captivating content. Her channel offers a diverse range of videos, from lifestyle vlogs to music and family-related content. Kimberly’s bubbly personality and creative approach to video-making have helped her gain a massive following.
She often collaborates with fellow influencers, contributing to her ever-expanding popularity. Kimberly Loaiza’s success showcases her ability to connect with a broad audience through her relatable and engaging videos, making her one of the most prominent YouTubers in the Latin American online space.
12. Luisito Comunica – 41.3 Million Subscribers
Luisito Comunica, also known as Luis Arturo Villar Sudek, is a Mexican YouTuber who boasts an impressive 41.3 million subscribers. His channel features a blend of travel vlogs, adventure videos, and exploration of various cultures and destinations worldwide. Luisito’s charismatic and adventurous spirit shines through in his content, making it both entertaining and informative for his massive audience.
He’s known for his ability to connect with viewers through his storytelling and immersive travel experiences, earning him recognition as one of the top YouTubers in the Spanish-speaking world. Luisito Comunica’s channel is an exciting journey for anyone seeking to explore the world from the comfort of their screens.
13. Luccas Neto – 40.5 Million Subscribers
Luccas Neto is a Brazilian content creator with an extensive YouTube following, amassing an impressive 40.5 million subscribers. His channel features an array of engaging and family-friendly content, primarily geared toward children and adolescents. Luccas Neto’s videos often revolve around entertaining challenges, humorous skits, and educational content, making him a beloved figure among young viewers and parents alike.
With his amiable personality and creative approach to content creation, Luccas Neto has solidified his place as one of Brazil’s most prominent YouTubers, contributing positively to the online entertainment space with his kid-friendly and entertaining videos.
14. CarryMinati – 40.5 Million Subscribers
With a whopping 40.5 million subscribers, CarryMinati, also known as Ajey Nagar, is an Indian YouTube sensation renowned for his unique style of content. His channel showcases a mix of roasts, humorous skits, and gaming videos, capturing the attention of viewers across the globe.
CarryMinati’s quick wit, unfiltered humor, and remarkable storytelling have made him a prominent figure in the Indian YouTube community. His content resonates with a broad audience, particularly the youth, as he consistently delivers entertaining and relatable videos. The immense popularity of CarryMinati’s channel cements him as one of India’s most celebrated YouTubers, known for his humorous take on various subjects and gaming adventures.
15. elrubiusOMG – 40.3 Million Subscribers
ElrubiusOMG, also known as Rubén Doblas Gundersen, boasts a staggering 40.3 million subscribers on YouTube. He hails from Spain and has a significant global following, thanks to his engaging content. Rubén’s channel features an array of videos, including gaming, vlogs, challenges, and more.
His charismatic personality, infectious enthusiasm, and deep connection with his audience contribute to his massive subscriber base. ElrubiusOMG’s content transcends language barriers, making him one of the most recognized and beloved YouTubers worldwide. His gaming adventures and humorous videos have captured the hearts of millions, solidifying his status as a leading YouTube influencer and content creator.
These influencers cover a wide range of interests and have garnered substantial followings, making them sought-after collaborators for brand partnerships and digital campaigns in 2024.
Tips On How To Find the Right YouTube Influencers For Your Brand.
Here are seven tips on finding the right YouTube influencers for your brand:
1. Define Your Goals and Audience
Before you start searching for influencers, outline your campaign goals. What do you want to achieve? Who is your target audience? This will help you identify influencers whose content aligns with your brand’s objectives and resonates with your ideal customers.
2. Research Thoroughly
Dive into the YouTube ecosystem. Search for creators who produce content related to your industry or product. Look at their subscriber count, engagement rate, and the quality of their content. Analyze their audience demographics to ensure they match your target market.
3. Consider Relevance
The most successful influencer partnerships happen when there’s synergy between the influencer’s niche and your brand. An influencer whose content naturally fits your product or service will be more authentic in promoting it.
4. Assess Engagement
Don’t focus solely on subscriber count. Engagement metrics like likes, comments, and shares are crucial. High engagement indicates an active and loyal audience. You want an influencer who can genuinely connect with their viewers.
5. Check for Authenticity
Authenticity is key. Review an influencer’s previous sponsored content to see if it aligns with their usual style and tone. Ensure they’ve maintained trust with their audience and haven’t over-commercialized their channel.
6. Negotiate Fairly
When reaching out to influencers, be transparent and negotiate fairly. Offer competitive compensation and ensure they have creative freedom to integrate your brand naturally into their content. A successful partnership should be mutually beneficial.
7. Monitor and Measure
Once you’ve chosen influencers, track the performance of your campaign. Keep an eye on key performance indicators (KPIs) such as increased website traffic, conversions, or product sales. Use these insights to refine your influencer strategy for future collaborations.
Bonus Point: Use Influencer Search Tool
Consider using influencer search tools to simplify the process of finding influencers by providing data on influencers’ metrics, audience demographics, and past collaborations. Platforms like AspireIQ, Upfluence, and Grin can save you time and help you make more informed decisions when selecting the perfect influencer for your brand.
Finding the right YouTube influencers is a strategic process that involves research, alignment with your brand, and an emphasis on authenticity. When done correctly, influencer marketing on YouTube can help your brand tap into a wider audience and build credibility in the digital space.
Harness The Potentials of YouTube Influencers To Enhance Your Success
In today’s digital landscape, YouTube influencers are transformative catalysts for success. With their reach and authenticity, they offer brands a direct channel to audiences worldwide. By harnessing the power of YouTube influencers, you can boost your brand’s visibility, credibility, and resonance.
Their unique ability to create trends and shape opinions has made them pivotal players in the marketing arena. As businesses increasingly embrace micro and macro-influencers, they access a vibrant and engaged online community. Collaborating with the right YouTube influencers can be the strategic move that propels your brand to new heights, forging lasting connections and enhancing your success in the digital space.