Right from childhood, the term trade show or trade fair has been familiar to all of us. Trade fair for children is always exciting with all the colorful lights lit all around, and those game stalls and giant wheels to keep them engaging and exciting. But when it comes to the trade shows intended for business purposes, when was the last time you had an exciting day at a trade show event? The answer would probably be “don’t remember”. This is because it wasn’t engaging enough to be remembered. All the trade show events would consist of similar booths and the people demonstrating their products or services. The scope for variety would be very less, making it boring for the guests. If you are a marketer planning to set up your trade show booth, the key is to come up with compelling trade show booth ideas. Only when you exhibit some creativity will your guests feel obliged and want to visit your stall. Efforts mean so much more than it sounds and also, fetches you impressive results. We will discuss a few interesting and engaging trade show booth design inspiration here. Before looking into those ideas, let’s briefly discuss what a trade show booth is and why it is important for a business to exhibit in a trade show.
What is a trade show?
Trade shows are events that bring people of the industry together to discuss, demonstrate, and display their latest products. Usually, these events are hosted in large spaces like convention halls and take place for several days. But one-day, trade shows too exist!
Trade shows, also known as expos or trade fairs, have attendees depending on the trade show rules. For instance, some trade shows like the Consumer Electronics show would want only the industry professionals to attend. In contrast, others such as South by Southwest, admits everyone to walk in.
Businesses exhibit in a trade show
Exhibiting in a trade show has the scope of bringing major benefits to your company. These tradeshows offer you a platform to communicate with your potential customers in person and demonstrate your new products. This will fetch you high-quality leads and new customers.
Also, exhibiting at a trade show will give you a chance to judge your competition. What are they working on? How do they interact with customers? And is there anything you can learn from them? There are numerous benefits to keeping an eye on the competition, and there is no better chance to do it than a trade show.
Exhibiting a trade show will also help you and your team network with the major players in your industry. From new vendors and distributors to new talents looking to change companies, you will meet them all in one place. You will also get the opportunity to present your brand as a professional and worthy of working with.
Trade Show Booth Design Inspiration
It is called a living wall due to its exceptional ability to lighten up what would otherwise be just a simple trade show booth. This idea is pretty simple, and in that lies its genius. Transform your booth’s main wall into a vibrant blend of colors and textures. They are visually appealing yet economical when it comes to setting-up, break down, and space conservation.
Oversized / Gigantic Objects
Humans have always been fascinated by oversized objects, be it huge banners or cutouts on the street. We always tend to go awe about the perspective of gigantic objects and distorted proportions. You can fire up your booth by incorporating this idea into your booth and excite your guests. When your booth itself is gigantic, it will make your guests want to hop in and explore. Another way is to make your products gigantic, which will magnify the attractiveness of the design. All the details will be supersized so that your customers won’t miss any minute specs. Even if your object is software, this idea can still work for you.
The three things attendees are constantly looking out for are snacks, giveaways, and a place to sit. If the seating is attractive yet comfortable, it is the best way to lure people to your both. Offering your attendees a place to sit, and rest can work wonders for a few reasons. The first one is people are usually receptive to your message when they are relaxed and comfortable. Next is when you present them with amazing seating, it creates an opportunity for wonderful photos. And the third one is by providing them with comfy seating; you can make them stay much longer at your booth.
Repeating Product Wall
Ask a marketing expert, and he will tell you that it is often ‘repetition’ that can seal the deal. Repeating your product wall plays off well according to human psychology in plenty of ways. This can be beneficial for your trade show booth. A bountiful display might make your guests gravitate towards it. Adding to it, if you have arranged them neatly, that’s another positive. The slight variance in colors or flavor appears even more exciting when they are arranged alongside one another. Though the distinctions might be purely aesthetic, a repeating product wall gives people the feeling of having a wide range of options. If you arrange your products at eye level, that encourages browsing and interaction. It can eventually lead to a purchase.
You can also have a look at trade show booth design ideas
Repurpose Vintage Vehicles
Want your brand to be an old school cool? Then a vintage vehicle is what you can use as your next trade show booth, which will give your brand some good vibrations. It can be an old camper, a VW bus, an Italian car, or just a vintage pick-up. These can give a nostalgic feel to your attendees, making them long for an open road. The imagery that is portrayed through these vintage cars can be a powerful message for your branding. Vintage vehicles are also a versatile option for coming up with trade show booth design. You can either use them for the purely decorative purpose by simply parking it in your booth or as functional space. If you work on renovating your interior, you can transform the vintage vehicle into your booth’s dynamic part.
Suppose you are given a smaller space than you anticipated. In that case, it’s your responsibility to employ few optical tricks that give an impression of maximized space and keep people away from feeling cramped. One of the best methods to make your booth look instantly larger is drawing the attention upwards with wall hangings. These overhead hangings can do a lot more than just making your booth feel bigger. It makes your booth seen from a long distance, which is an advantage in crowded trade shows. Moreover, if you make your hangings colorful and well-lit, they induce a sense of wonder in visitors.
Offer your customers a cut-off from the noise and bustle of a busy trade show. By creating an enclosed set-up, it will induce a sense of curiosity and capture their attention. Also, creating a closed-off environment will give an immersive experience for your attendees. You need to compete with each other for the attendee’s attention, so secluding your booth from others can minimize distraction. But make sure not to case the visitors as open structures can do the trick.
Long Panels and Lines
Long flowing lines can easily grab anyone’s attention. By stacking and swooping lines to create your trade show booth’s structure, you can create a dynamic yet simple booth experience. One of the advantages of using line structures as a trade show booth idea is its aesthetic versatility. An otherwise boring booth will look classy after utilizing some dynamic panels and simple structures that become infinitely more interesting when arranged.
Creating aesthetics using Fabrics
One of the most practical materials you can use for your trade show booth is fabric. They are lightweight, flexible, and durable, and makes the set-up and break-down a breeze. Moreover, the fabric creates complex and elaborate architectural structures that would be dangerous and impossible to construct with rigid materials. Another biggest advantage is the lighting possibilities it enables. With fabric, you can come up with creative lighting solutions. Fabric illuminates with a softer glow, which can’t be achieved in rigid items. From ethereal to modern, trade show booth ideas constructed out of fabric structures allow for out of this world designs.
Trade shows are a great opportunity for businesses to interact with their audience. To start an interaction, it absolutely necessary to create a welcoming environment for them. That’s the sole reason you need to come up with creative and engaging trade show booth ideas. An amazing booth set-up presents you with the opportunity to interact with the industry’s kingpins and exhibit your products and services. Your aim is to construct a memorable booth for your guests and do the job of conveying your brand’s message. Successful designs can easily make purchases instantly. Also, evaluate your audience before coming with the design.
Check out more inspiring ideas with All Time Design and make the best trade show booth designs