10 Types of Website Layouts to Consider for Your Website Design
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A website is one of the most important digital platforms that help businesses build a successful online presence this 2023. As part of a business development plan to improve a website’s visibility and performance, they have to commit to creating a good website layout that clearly defines the structure of the website and places the key elements of the site in the front and center, making it easy for users to navigate the site easily.
A website layout is a crucial element that determines whether the site will succeed or fail. Also, considering that most people spend a few minutes assessing the website content if the website layout and presentation are off, the users will likely leave the site and never return due to the negative first impression. Overall, how you structure your web page can significantly impact your user’s interaction with the site, and some types of website layouts are better than others.
To help you create better website layouts, we will review the overview, their benefits, ten popular types of layouts, examples, and tips for creating an effective website layout.
What is a Website Layout?
A website layout is the arrangement and organization of various elements on a web page, such as text, images, navigation menus, and interactive features.
It determines the overall structure and presentation of the website, including the positioning and size of different sections and content blocks. As a result, the layout plays a crucial role in guiding users’ visual flow, helping them navigate and understand the information presented on the website effectively.
A well-designed website layout considers usability, aesthetics, and user experience, ensuring that the content is easily accessible, visually appealing, and intuitive to navigate.
Benefits of a Good Website Layout?
A good website layout offers several benefits that contribute to a positive user experience and overall website success. Here are some key advantages:
1. Enhanced User Experience
A well-structured and organized website layout makes it easier for users to navigate and find the information they are looking for. Clear navigation menus, logical content arrangement, and intuitive user interface elements contribute to a smooth and enjoyable user experience.
2. Improved Readability and Accessibility
A good layout ensures that text and other content are presented in a legible and easily digestible manner. Proper font choices, spacing, and alignment make the content more readable, while considering accessibility guidelines ensures that the website is inclusive and usable for all users.
3. Increased User Engagement
An appealing and user-friendly layout encourages visitors to spend more time on the website and explore its various sections. Engaging design elements, intuitive interactions, and visually appealing content encourage users to interact with the website, increasing engagement and reducing bounce rates.
4. Strong Branding and Visual Identity
A good website layout helps establish a brand’s strong visual identity. Consistent use of brand colors, typography, and visual elements reinforces brand recognition and creates a cohesive online presence that aligns with the brand’s overall identity.
5. Mobile-Friendly Experience
With the increasing use of mobile devices, a good website layout ensures responsiveness and adaptability to different screen sizes. A mobile-friendly layout allows users to access the website seamlessly on various devices, providing a consistent and optimized experience.
6. Higher Conversion Rates
A well-optimized website layout guides users toward desired actions, such as making a purchase, filling out a form, or subscribing to a newsletter. Clear call-to-action buttons, strategically placed content, and effective layout elements contribute to higher conversion rates and improved business outcomes.
7. Search Engine Optimization (SEO) Benefits
A properly structured website layout makes navigating and understanding the content easier for search engine crawlers. This can positively impact search engine rankings, helping the website to be more discoverable and attracting organic traffic.
What Elements Should the Website Layout Include?
A website layout typically includes various elements that work together to create a cohesive and user-friendly design. Here are some key elements that should be considered when designing a website layout:
The header is located at the top of the website and typically contains the logo, navigation menu, and sometimes additional elements like a search bar or contact information.
2. Navigation Menu
The navigation menu provides a way for users to navigate through different sections and web pages of the website. It should be clear, easily accessible, and consistent across all pages.
3. Content Sections
A page layout should include well-defined content sections that organize and present different types of information. This could include an introduction or hero section, featured products or services, an about us section, testimonials, blog posts, and more.
4. Sidebars or Widgets
Sidebars or widget areas can be used to display additional content or interactive elements such as social media feeds, newsletter sign-up forms, recent posts, or advertisements. They provide additional functionality and engagement opportunities.
5. Call-to-Action Buttons
Call-to-action (CTA) buttons are essential for guiding users toward desired actions. Whether it’s making a purchase, filling out a form, or subscribing to a newsletter, strategically placed and visually appealing CTA buttons help drive conversions.
The footer appears at the bottom of the website and typically includes additional navigation links, contact information, copyright notices, and sometimes secondary menus or site maps.
7. Visual Elements
Incorporating visuals such as images, videos, and graphics can enhance the overall design and engage users. It’s essential to use high-quality, relevant visuals that support the content and brand image.
8. White Space
Proper use of white space (or negative space) helps create a balanced and visually appealing layout. It allows content to breathe, improves readability, and makes the design feel less cluttered.
9. Responsive Design
With the prevalence of mobile devices, a responsive website layout is crucial. It ensures that the design adapts and looks good across various screen sizes, providing a seamless experience for users. Check out the web design principles.
10. Consistency and Branding
A cohesive design throughout the website, including consistent colors, typography, and visual style, helps reinforce branding and create a memorable user experience.
These elements can be customized and arranged based on the specific needs and goals of the website, but considering these key elements will help create a well-structured and user-friendly layout and web design.
What Makes a Website Layout Good?
A good website layout is characterized by several key attributes contributing to its effectiveness and user-friendliness. Here are some factors that make a website layout good:
1. Intuitive Navigation
A good layout ensures that the navigation is straightforward, easy to understand, and logically organized. Users should be able to find their way around the website effortlessly and locate the information they need without confusion.
2. Responsive Design
With the increasing use of mobile devices, a good website layout is responsive and adapts seamlessly to different screen sizes. It ensures that the website is accessible and functional across various devices, providing a consistent user experience.
3. Visual Hierarchy
A good layout employs a clear visual hierarchy to guide users’ attention and emphasize essential elements. It effectively uses size, color, contrast, and spacing to prioritize content and help users understand the information presented.
4. Readability and Legibility
Good typography choices, appropriate font sizes, and sufficient contrast between text and background contribute to optimal readability and legibility. Users should be able to read and comprehend the content without straining their eyes.
A good layout maintains consistency throughout the website. Consistent design elements, such as colors, fonts, and styling, create a cohesive visual identity and help users easily navigate and recognize the brand.
6. Balanced Use of White Space
White or negative space is essential in creating a visually appealing and well-balanced layout. It allows content to breathe, enhances readability, and prevents the design from feeling cluttered or overwhelming.
7. Fast Loading Speed
A good layout takes into account the loading speed of the website. Optimized images, efficient coding, and proper use of content delivery networks (CDNs) contribute to fast-loading pages, reducing user frustration and improving overall user experience.
A good layout considers accessibility guidelines, making the website usable for individuals with disabilities. In addition, it ensures proper color contrast, alt text for images, keyboard navigation support, and other accessibility features to cater to diverse users.
By considering these factors, a website layout can create an engaging and user-friendly experience, leading to increased user satisfaction, longer visit durations, higher conversion rates, and overall success for the website.
10 Common Types Of Website Layouts
The contemporary marketing world appreciates and loves creativity and uniqueness, which in a way, has influenced the growing rate at which we see more modern, creative designs such as web design. A website layout reportedly contributes to the overall success of a website and impacts the user experience.
Although there are many different website layout types, each with its own function, we have researched and curated ten of the best website layouts with examples that you can use in your web design.
1. Full-Width Layout
A full-width website layout is a design approach where the content extends across the entire width of the browser window, utilizing the full-screen real estate. In this layout, no sidebars or columns restrict the content width, resulting in a visually impactful and immersive experience. In addition, the content elements, such as text, images, and videos, stretch from one edge of the screen to the other, creating a sense of spaciousness and allowing for more creativity in design.
The full-width layout is best used when you want to create a modern and visually stunning website. It works particularly well for websites focusing on visual content, such as
- Photography portfolios,
- Creative agencies,
- Fashion websites, or
- Brands prioritizing aesthetics.
By utilizing the entire screen width, the full-width layout provides a more expansive canvas to showcase high-quality visuals and engage users with captivating imagery. One popular example of the full-width layout is seen in the website design of Apple. Their website showcases products and imagery across the entire width of the screen, creating a sleek and immersive experience.
2. Single Column Layout
A single-column website layout is a design approach where the content is presented in a single vertical column, providing a straightforward and focused user experience. This single-page layout has no multiple columns or sidebars, allowing the content to flow seamlessly from top to bottom. It offers simplicity, readability, and ease of navigation.
The single-column layout is best used for content-driven websites, such as
- News sites, or
- Personal portfolios, where the main focus is on delivering information or storytelling.
By eliminating distractions and visual clutter, this layout ensures that the content takes center stage and is easily digestible for the readers. One popular example of the single-column layout is Medium, a blogging platform. It presents articles in a clean and minimalistic single column, allowing readers to focus on the written content.
3. Split Screen Layout
A split-screen website layout is a design approach where the webpage is divided into two or more equal sections, typically horizontally or vertically. Each section presents different content or options, creating a visually striking and interactive experience. This layout allows for compelling storytelling, highlighting contrasting elements or presenting multiple choices to the users.
The split screen layout is best used when you want to showcase two distinct options or messages side by side. It works well for websites that offer contrasting products or services, promote different campaigns, or want to provide users with clear choices. It can also be used to present a before-and-after comparison, highlight different features, or showcase different aspects of a brand.
One popular example of the split screen layout is Invision, a prototyping, collaboration, and workflow tool that gives designers clarity, collaboration, and control of everything they need to power their design process.
4. Asymmetrical Layout
An asymmetrical website layout is a design approach that deviates from traditional balanced designs by intentionally creating an uneven or non-uniform arrangement of content elements. Instead, it embraces asymmetry to create visual interest and uniqueness. This layout allows for creative freedom, breaking away from conventional grid-based structures.
The asymmetrical layout is best used when you want to create a bold and dynamic visual impact. It works well for websites that aim to stand out, such as
- Creative agencies or brands that want to convey a sense of innovation and unconventionality.
This layout creates a visually captivating experience that engages users and encourages exploration by leveraging varying sizes, shapes, and positioning of elements. One popular example of the asymmetrical layout is the website of Fornasetti, an Italian design and decorative arts company. Their website showcases products and artistic creations in an intentionally unbalanced and artistic manner.
5. Grid Layout
The grid website layout is a design approach that organizes content into a series of columns and rows, creating a structured and balanced design. It systematically arranges content elements, allowing for easy placement and alignment. Its clean and organized appearance characterizes this layout, making it highly versatile and widely used.
The grid layout is best used when you have a lot of diverse content to present, such as
- E-commerce websites, or
- Magazine-style layouts.
It offers a logical and efficient way to showcase different types of information, images, and videos. In addition, the grid structure allows for easy scanning and navigation, ensuring a seamless user experience.
One popular grid layout example is Pinterest, a social media platform where users can discover and save images. The website employs a grid-based interface to present various images in a visually appealing and organized manner.
6. Magazine Layout
The magazine website layout is a design approach inspired by print magazines to provide a visually appealing and immersive reading experience. It typically features a combination of grid-based structures, dynamic content arrangements, and attention-grabbing visuals. In addition, this layout allows for showcasing articles, images, videos, and advertisements in a format that resembles a traditional magazine.
The magazine layout is best used for content-rich websites like
- News portals,
- Blogs or
- Online magazines.
It offers a structured yet visually engaging presentation of diverse content categories. The layout allows for easy navigation, categorization, and highlighting of featured articles or sections. Additionally, it provides opportunities for incorporating interactive elements like sliders, carousels, and multimedia content.
One popular example of the magazine layout is Vogue’s website, which features a visually striking homepage with a mix of large images, headlines, and featured articles. Another example is National Geographic, which utilizes a magazine-inspired layout to showcase its extensive articles, photography, and video collection.
7. Parallax Layout
The parallax website layout is a design technique that creates an illusion of depth and movement by animating different layers of content at varying speeds as the user scrolls. This layout creates a visually dynamic and engaging experience. It often involves the foreground and background elements moving at different rates, giving a sense of depth and interactivity.
The parallax layout is best used when you want to create a storytelling or immersive experience. It works well for websites that want to showcase a product or service with visual impacts, such as
- Landing pages,
- Portfolios, or
- Creative agency websites.
By incorporating interactive and visually appealing animations, the parallax layout captures users’ attention and encourages them to explore the website further. One popular example of the parallax layout is the website of Oakley, a sports performance brand. They use parallax scrolling to create an immersive experience highlighting their products in action.
8. Modular Layout
A modular website layout is a design approach that organizes content into individual modules or blocks, which can be rearranged and combined to create various page layouts. Each module represents a distinct piece of content or functionality, such as text, images, videos, or interactive elements. This layout offers flexibility, scalability, and consistency across different pages of a website.
The modular layout is best used for websites that require a structured and organized presentation of content, such as:
- Corporate websites,
- Portfolios, or
- E-commerce platforms.
It allows for easy customization and updates, as modules can be added, removed, or rearranged without impacting the entire layout. Additionally, it facilitates responsive design, ensuring optimal display across different devices and screen sizes.
One popular example of a modular layout is the website of Airbnb. They use a modular approach to present different types of accommodations and travel experiences consistently and visually appealingly.
9. Hero Header Layout
The hero header website layout is a design approach that places a prominent and visually appealing section at the top of the webpage. This section, known as the hero header, typically features a large image or video and a compelling headline or call-to-action. It is the page’s focal point, capturing users’ attention and creating a strong first impression.
The hero header layout is best used when you want to make a bold statement or showcase a specific product, service, or message. It works well for websites that aim to create a visually captivating and impactful introduction, such as
- Landing pages,
- Product pages, or
- Campaign-specific pages.
The hero header provides an opportunity to engage users and guide them immediately into the website. One popular example of the hero header layout is the Headspace website.
10. Featured Image Layout
The featured image layout is a design approach that prominently showcases a single image or visual element as the main focal point of a webpage. This layout typically places the featured image at the top or center of the page, drawing immediate attention and creating a visually captivating experience for users.
The featured image layout is best used when you want to highlight a specific image or visual content, such as:
- Photography portfolios,
- Art galleries, or
- Websites that rely heavily on visual storytelling.
It works well for websites that want to create a visually immersive experience, allowing the image to evoke emotions, set the tone, or convey the essence of the content. One popular example of the featured image layout is the website of National Geographic, which uses striking and captivating images to engage users and draw them into their content.
These are just a few website layout examples that you can check out. Each layout has its own strengths and suitability for different types of websites and content. Choosing the right layout depends on the website’s objectives, target audience, and the type of content to be presented.
How to Choose the Right Website Layout
After successfully going over the different website layout ideas you can choose from for your business websites, the next step is to go over the steps to help you choose the right website layout that creates an effective and engaging online presence. Here are some steps to help you choose the right website layout:
1. Understand your goals
Start by clearly defining the goals and objectives of your website. Consider the purpose of your website, your target audience, and the message you want to convey.
2. Research and analyze
Study websites that are similar to yours or in the same industry. Look for layouts that resonate with your brand and align with your goals. Analyze different layouts’ user experience and functionality to identify what works well.
3. Consider your content
Evaluate the type and amount of content you have. A grid or modular layout might work well if you have a lot of content. A full-width or featured image layout might be more suitable if you have visual-centric content.
4. User experience and navigation
Consider how users will navigate your website and find information easily. Choose a layout that provides clear navigation and logical organization of content.
Ensure that your layout is responsive and mobile-friendly, as a significant portion of web traffic comes from mobile devices.
6. Brand identity
Consider how the layout aligns with your brand identity. It should reflect your brand’s values, aesthetics, and overall image.
7. Test and iterate
Once you have chosen a layout, test it with a sample audience or conduct usability tests to gather feedback. Then, make any necessary adjustments or refinements based on user feedback.
Remember, choosing the right website layout is not a one-size-fits-all approach. It depends on your unique goals, content, and brand. By considering these factors and conducting thorough research, you can select a layout that enhances the user experience and achieves your desired outcomes.
Create Functional, Visually Appealing Website Layouts
Essentially, website layout plays a vital role in creating a positive user experience and achieving your website’s goals. However, as identified above, so many steps and processes are required to successfully create good website layouts, which is why it is advisable that you get professional help with the website layout.
Our professional designers at All Time Design specialize in creating functional and visually appealing website layouts prioritizing user experience, aesthetics, and seamless navigation.
Ready to transform your online space?