What Is a Digital Marketing Agency?
Marketing is an act of increasing awareness, consideration, and preference for a product or service through consumer-driven benefits, packaging, pricing, advertisement, and promotions.
It is the process of exploring, creating, and delivering value to meet the needs of a specific targeted audience in terms of goods and services. The process includes; the selection of an ideal audience, selection of a particular attribute as the core point of advertisement, operation of advert campaigns, and measure of success.
So many companies specialize in marketing and data collection; they help companies generate their desired leads, nurture them, and increase their sales. Such companies are called digital marketing agencies.
This blog will serve as a complete guide that will provide you with all the basic knowledge about digital marketing agencies. Below is the breakdown of what you will be learning about.
- What is a digital marketing
- What is a digital marketing agency?
- Types of digital marketing agencies
- Famous examples of digital marketing agencies
- Digital marketing channels
- Objectives of digital marketing agency
What is digital marketing?
Digital marketing is the promotion of goods, services, or brands to connect with potential customers using the Internet and other forms of digital communication. Digital marketing channels include but are not limited to the following; emails, social media marketing, bulk SMS, video marketing, content marketing, etc.
In traditional marketing strategies, the ideal audience for a particular product or service is not usually distinguished correctly. This means that products or services are marketed to a general audience with the hope that their ideal audience will see them. A famous example is newspaper ads.
Digital marketing makes it possible to reach out to your ideal customers using some parameters to narrow down the group of people who are likely to be interested in your product or services.
What is a digital marketing agency?
Digital marketing agencies are firms or companies which specialize in helping businesses to create mass awareness for their products, brand, or services to the end that they generate more traffic and increase sales and visibility. Although they reach consumers online through a single marketing channel or multichannel, they can combine two or more marketing strategies to get a specific audience.
Since the Internet is vast, with people all over the world on different social media platforms, this makes the Internet a valuable tool for offering marketing services. There are various ways to reach out to people and many channels. Here are the three types of digital marketing agencies on the Internet that can help your business grow.
Types of digital marketing agency
- Single-channel digital marketing agency
- Multichannel digital marketing agency
- Full-service digital marketing agency
Single-channel digital marketing agency
A single-channel digital marketing agency comprises a team of specialists in one area of digital marketing. They can help your business or brand get more visibility, traffic, and sales via a specific channel your ideal customers are likely to visit.
These digital marketing agencies are usually very competent and productive and have in-depth knowledge about a specific marketing channel. This is because they stick and only focus on a single track, where they become a pro and can easily predict people’s reactions on such a marketing channel or platform. For example, a single-channel agency is best for a business looking to create a social media presence in a particular venue; hiring a social media marketing agency will be very helpful in such a scenario.
Multi-channel digital marketing agency
At the center of any multichannel digital marketing agency is strategy. Although these agencies focus on multiple channels, they will have specialists within each area. This will help them build visibility in the proper channels and intelligently integrate them to drive online success.
Having the time, dedication, and resources needed to develop and execute multichannel campaigns can be a little bit challenging!
Although the above may be true when managing a multichannel digital marketing agency, it is possible to devote time, knowledge, and experience to multichannel campaigns without compromising quality.
As a multichannel digital marketer, it is essential to understand how all channels work and combine them to create a cohesive strategy that helps businesses to be in the right place at the right time in front of the right people in the various digital marketplace.
The Full-Service Digital Marketing Agency
This agency usually bursts with developers, creatives, analysts, designers, and technical geeks under one roof. They can do everything from creating a website to attracting clients, market research, and maintaining your marketing channels. These agencies tend to be much bigger, and the all-inclusive package may tempt you that a full-service digital marketing agency can offer your business.
The comprehensive digital services proposed might sound like a dream come true, but it could become a nightmare if you conduct realistic research and analyze your results. For example, If the cost seems too good to be true, it could be a red flag. In addition, it often means that either the lead generated, design, or digital marketing could be compromised. One is more of an added service rather than a service provided by specialized professionals in that area.
For example, they could be a web design agency but offer digital marketing as an extra or premium service once the website project is completed. This means digital marketing is not their area of specialization, they specialize in designing websites, and you might not get your desired result.
This is why it is important to do a background check on any full-service digital marketing agencies before hiring them to handle your marketing.
Popular examples of digital marketing agencies
- Parrot Creatives
- Web windows
- Over The Top SEO
- Vine Street Digital
- 2H media
Digital marketing channels
This represents the various mediums through which prospects are attracted and nurtured towards achieving a desired goal or sales. These channels are used for direct marketing, including content creation, email marketing, social media marketing, video marketing, affiliate marketing, bulk SMS marketing, SEO, and PPC.
Content marketing aims to generate leads and nurture the leads through the use of web content to the end that a specific goal is achieved. Those contents are usually published on a website and then promoted through email marketing, SEO, social media, or even search engine marketing campaigns. The content marketing instrument includes; webinar eBooks, online courses, infographics, blogs, and podcasts.
Many people mix up email marketing with spam email messages, but in reality, email marketing is still one of the most productive digital marketing channels. This marketing channel allows companies to get in touch with generated leads or potential customers who have shown interest in their products or services.
Many digital marketers follow a sequence of using all other digital marketing channels to add leads to their email lists. Email marketing is used to get InTouch with those generated leads using attractive and engaging content. This, in turn, will help companies create customer acquisition funnels to turn those leads into paying customers.
Social Media Marketing
Social media platforms are interactive digital channels through which people all over the world chares information, interest, and ideas. Many social media platforms and applications worldwide make social media marketing a complex yet productive marketing channel.
The main goal of any social media campaign is to create brand awareness and establish social trust. In addition, social media can promote products, lead generation, and lead nurturing. It can even be a direct sales channel for many small businesses. Download your free banner templates and start your creatives immediately.
Affiliate means officially attaching or connecting to a person, company, or organization. Affiliate marketing is a mutual relationship between two individuals, companies, or organizations in which one party is helping the other party to make sales or achieve its desired goal and has been paid a specific amount in return.
This type of marketing is one of the oldest forms of marketing in the world. However, the Internet has brought a new life to this old standby. With affiliate marketing, influencers can promote other people’s products on social media and get a commission every time a sale is made.
Many well-known companies like eBay have affiliate programs that pay millions per month to websites that sell their products.
Seeing is believing!
This is why video marketing is the most effective marketing strategy in the world.
YouTube is one of the most popular search engines in the world and the most effective video marketing platform. Many users usually watch videos on YouTube about a product before deciding to learn more about it and read the reviews of others who have purchased it. Of course, some users are just on YouTube to relax and have fun, but they can still pick interest in some products through short videos and graphic advertisements displayed on their screen.
You can achieve a successful video marketing campaign by integrating it with content marketing, graphic design, SEO, and broader social media marketing strategies.
Bulk SMS Marketing
Bulk SMS is a mass communication or mobile marketing form in which many texts are forwarded to the user`s mobile number. For example, companies and nonprofit organizations use bulk SMS to send information about their latest promotions or give opportunities to interested customers. Likewise, Political candidates running for office also use bulk SMS campaigns to spread positive information about their platforms.
Technological advancement has resulted in the development of many text-to-give campaigns that allow customers to directly pay for a product or service and donate via a simple text message.
Search Engine Optimization (SEO)
Search Engine Optimization, as the name implies, is about making your website page rank higher on internet search engines like Yahoo, Google, Bing, Yandex, etc. So, for example, if a user types and searches for ” The best digital marketing agency in the US” and your agency’s web page is among the top results, then the user is more likely to click on it.
For SEO, it is essential to include relevant keywords and links in your content for it to appear in the unpaid or organic search lists. Many online keyword planning tools can help you select the right keywords relevant to your product or service, including Moz, Google Keyword Planner, Bing Webmaster, etc.
Pay Per Click (PPC)
Pay Per Click advertising shows to be one of the most effective internet marketing channels when utilized correctly with good content. The goal of PPC is to capture the attention of users through engagement and further convert them into paying customers. For example, suppose a user clicks on an online display advert about a product; this advert can lead to another page whose content gives more information about such product, which can further encourage such user to make a purchasing decision.
Pay-Per-Click ads or paid searches are usually shown as sponsored posts, video ads, and product listings on websites and social media platforms. These online promotions are primarily based on search terms, keywords, and profiles/pages of interest.
Objectives of digital marketing agencies
All digital agencies have something in common to offer your business, company, or organization. These include; developing digital marketing strategies best for your business, helping you lead generation, online advertising, building reputation/social media presence, etc.
Below are some of the core objectives of digital marketing agencies.
A digital agency will help you generate high-quality leads for a small fee, but watch out for offers that are too good to be true if you desire an excellent result. Depending on the digital agency you use, you can always expect more visitors to visit your store, a website that will transform into more sales.
The main goal of all digital marketing campaigns is to increase sales and visibility, so many online platforms have made the goal more realistic. The Internet offers unlimited opportunities for your brand development, but you need a deep understanding of how some things work to tap into such opportunities.
When you combine pay-per-click with search engine optimization, the chances that a potential customer will find you online have increased drastically. Regardless of the digital marketing method you choose, ensure to plan by doing audience research to avoid total website traffic.
Your online visibility will improve significantly if your business can reflect in the organic search results; for this to happen, work on your SEO, content creation, generation of qualified leads, and familiarize yourself with various marketing tools. You cannot do all these by yourself as a business owner; that is where digital marketing agencies come into play. Ensure an expert initiates your digital ads to avoid wasting resources without result.
Improving Qualified Traffic
All business owners desire to increase the number of people that visit their websites and landing pages. However, the number of people is useless unless the traffic converts to a specific result, which in most cases is sales. It is important to attract the right people to your website because not all visitors will purchase your product or service. Nevertheless, the percentage of converted traffic should be high if the campaign is done correctly.
However, if none of your website visitors attempted to contact you or make a purchase, you must be doing something wrong. Usually, it is due to generating unqualified leads or attracting the wrong visitors. Hence by targeting the right audience and following well-organized marketing strategies, you will be able to attract the right people and increase the ROI of your marketing efforts.
Building online reputation
The Internet has made it possible for buyers and the general public to share their opinion on any company`s product or services worldwide. This is why companies need to build and maintain a solid online reputation. This can be achieved by monitoring your company`s name online, keeping all your social media profiles, and responding to positive/negative reviews accordingly.
It is important to note that a bad review does not mean that your company’s reputation has deteriorated; you must deal with such a review by improving your product or services to suit your customer`s needs. Although improving your product/service will not happen overnight, and because negative public opinion is difficult to fix, nevertheless, the result will be worthwhile.
Many businesses usually try to remove all negative reviews without making room for improvement.
The Internet is also a reliable tool for restoring damaged reputations. Influencers and brand ambassadors can be the eyes of other internet users, especially when the individual is well-respected and trusted. Such individuals can help your business or companies to restore broken trust; this method is known as influencer marketing. Check out the social media image guide and get more engagement.
Which marketing agency is best for my business?
This is one of the critical questions at the heart of business owners. But unfortunately, there is no rigid answer to the type of digital agency best for your business. The kind of agency to choose depends on your product, marketing budget, and business size.
For a small business whose ideal customers are more concentrated on a particular social media platform, it will be highly recommended that you choose a single-channel digital agency specializing in that platform.
Regardless of the digital channel you choose, ensure that you do a background check on the agency by checking their reviews, pricing, core value, and what they promise to offer you. Then, once you are comfortable with your research results, you are good to go. Find the perfect business card ideas and get more calls.
The Bottom line
Traditional marketing strategies and channels are still actively in existence globally, but the changes in the way people perceive digital channels are forcing many companies to embrace digital marketing. Presently, the digital marketing industry is more significant than the traditional marketing methods, and this will continue because technology won`t seize to evolve.
The Internet is slowly uniting the human race and is so exciting! Because where there are people, especially in unity, money, growth, and development will thrive.
This is good news for small and large businesses or companies because digital marketing has an open door for easy penetration into the international market without necessarily leaving your own country. Also, check out the poster design ideas for better reach among your targeted audience,