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If you’ve ever been to a promotional event or just walked around the neighborhood, you have most definitely come across a flyer. They’re the papers stuck on the walls of your area promising solutions to your life problems by just dialing a phone number.

So, what exactly does a flyer mean?

Flyers are an unfolded, single sheet of papers that are an effective and pocket-friendly medium of communication. They usually contain very specific information and or a message regarding a brand’s launch of a new product/service and or opening of a branch/new business.

They are the go-to marketing tools for industries across sectors to put out little bursts of information quickly and efficiently. Flyers are popularly called handbills, inserts, leaflets, or circulars; they are an accessible mode of marketing because they are cheap to produce and easy to distribute.

But what is the difference between a poster and a flyer?

Flyers and posters are terms that are indefinitely used interchangeably. Being two of the most printed materials out there, more often than not, people who use them do not know the difference between the two and assume it to be one and the same.

From their purpose to their sizes, everything is different and unique. For instance, flyers are single sheets of unfolded paper that are commonly printed on one side to communicate information or message to your audience in a quick, cost-effective, and efficient manner.

Whereas a poster is a single, unfolded sheet of paper that contains graphic designs, images, copy, and colors – similar to flyers. However, the difference between the two is that posters use durable paper with a glossy finish and are also bigger in size.

Flyers are majorly used by business organizations and marketers for promoting events, products, services, and or even a new brand. In contrast to posters, that are versatile and can be used by almost every industry, such as movie posters, travel posters, educational posters, etc.

Other than their characteristics, what further differentiates both the flyers and posters is their sizes. For the posters, 24” x 26” is the most common amongst music bands but can be very limiting when it comes to marketing and or advertising. Which is why you have other standard sizes, such as 16” x 20”, 18” x 24”, 20” x 30”, 22” x 28”, 27” x 40”, and 36” x 48”.

And even though you can print on any size while designing and printing your flyers, the most common size of the flyer is 8.3” x 11.7” (A4 size paper) or 8.5” x 11”. However, other popular flyer sizes are A5 paper (8.3” x 5.8”), A6 paper (5.8” x 4.1”), and 8.3” x 3.9”.

Now that you know the difference between flyers and posters, you can go ahead and choose the medium that fits your brand and resonates well with your audience.

Creating flyer designs that fit perfectly within the paper’s dimensions enhances your design and makes it visually appealing.

3 Types of flyers

Knowing which type of flyer suits you the best, you need to make sure that you know the purpose for creating the flyer.

Listed below are three major types of flyers which you can use to present your information effectively and efficiently, based on the purpose the flyer is serving:

1. Flyer ads

Flyer Ads focus more on the information rather than on the design. They are majorly used for spreading awareness regarding sale advertisements and or limited period offers. From displaying a picture(s) of what you’re selling, the prices to product details, and contact details should be highlighted using bold, bright colors that contrast well with your background.

2. Photo-centric flyers

They are the ideal medium for developing and promoting network-building and using a bright, bold color palette that is eye-catching and attractive to the audience. Use images/photos that are not only relevant to your brand/organization, but also relatable to the audience.

3. Corporate flyers

These types of flyers are used for promotional purposes. They are commonly used by brands/organizations to promote their business, a product, and or service. These flyers are packed up with content while making sure to maintain a clean and organized appeal.

While choosing the right kind of type, select the one that not only fulfills your purpose but also meets all your graphic and content requirements. After selecting the ideal flyer, you’re all set to move to your next step, which is designing!

10 Tips for creating a fun flyer

Flyers are not thoroughly searched upon, and so most brands have never unlocked their full potential as a promotional tool. But organizations/businesses and marketers that have done their research right know precisely the potential of a well-designed flyer.

To help you unlock your flyer’s full potential, we have curated a list of 10 tips to create an aesthetically pleasing and fun flyer:

1. Be daring

Turn your flyer into a statement piece. Be daring and make use of humor, be overdramatic, and don’t be afraid to make bold claims. Go loco with creativity to make your flyer designs stand out from the rest.

2. Play with colors

One thing that attracts any crowd is a gripping color palette. Don’t shy away from using lively, vibrant colors mixed with creative designs. Use bold contrasting colors to your benefit or dark base with a neon accent, or if you’re feeling brave enough, then give red a shot.

3. Be seasonal

Make your designs timely and relevant by tapping into current events and seasonality. Plan your flyer design layout around the holiday season by using colors, elements, and or typefaces that resonate and evokes the holiday spirit in your audience.

4. Get around perspectives

It’s time you start playing around with angles and include patterns in an unexpected manner. A clever bit of design and or an element of surprise will grab your audience’s attention. Try using your flyer headings on a different angle and then play around with various imagery and or fonts to give your flyer an edge.

5. Embrace simplicity

Too many elements on your design will make it look messy and chaotic, use elements that are needed on the design and remove the rest. In fact, designs with a lot of space and minimalistic elements can drive the attention to what actually matters.

6. Clichés aren’t all that bad

Try experimenting with old school designs or blend vintage designs with the latest trends, and you might just create some gold designs. You can even try using vintage design layouts as your base and go loco with it.

7. Have fun with sizes

Think beyond your design and the content. Think about the flyer itself. Evaluate your flyer’s various sizes and ponder what you can do with your flyer that makes it look different from the rest.

8. Don’t make them guess

Similar to the message, don’t make your customer guess what you do. Tell them what you do. Give your primary product the center stage, and use other flyer design elements to highlight or emphasize the product.

9. Get cozy with the dark side

Using bright colors are definitely a sure shot win for most flyer designs. But don’t forget about the dark tones. Using dark colors can also attract your viewer’s attention, and pairing it up with contrasting colors for typefaces and other elements, will lift up your design to another level.

10. Be crystal clear

The main purpose of a flyer is to communicate a message. Use your flyer design to answer the question, what is in it for them? Highlight and reinforce your message via images, elements, and text that is easy to understand and relate with.

Now that you know these creative flyer design tips to create engaging flyers, there is no excuse not to use them. You can mix and merge these tips in a way that suits your brand and or your product well.

And don’t forget to consider the audience while coming up with impressive flyer design.

4 different materials that will escalate your flyer design

To escalate your design plan, you need to assess your flyer material options before you put them out there for the world to see.

It’s time to evaluate the different kinds of paper materials that goes perfectly well with your design and reflect your brand personality. Choosing the right material is important as it will either transform your flyer into the way you imagined it to be or will turn it into a bootleg version of your idea.

And that is why we have curated a list of 4 types of flyer materials that you need to look out for. These 4 materials are widely used by various brands around the world to grab the attention of audiences and make a lasting impression:

Metallic Paper

Are you looking to give your flyer an unworldly look and feel? Go with Metallic paper. Using this particular paper material will provide that bonus shine to your flyer design that is sure to grab your viewer’s attention. They are available in two different types based on their finish – Sirio Metallic and Pearl-Finished.

Synthetic Paper

Yupo blue paper is the most commonly used synthetic paper that is made from polypropylene. It combines and has all the benefits of plastic film and natural paper that creates flyers that are resistant to UV light, chemicals, stains, and even water.

Kraft Paper

It is an ideal option for environmentally conscious brands, as it is 100% biodegradable. Even with a rustic look, it manages to give off an impressive, stylish vibe. It is thicker, tear-resistant, and stronger, which makes it the perfect choice for handing them out on the streets..

Cardboard Material

This white paper cardboard is made from bleached chemical pulp with a coated finish, which makes it almost as thick as the paper we get for greeting cards. What stands out about this sulfate board is that it is white in color, which makes it an ideal fit for all kinds of printing.

Every material conveys a message. So make sure to choose a material that not only fits well with your design but also communicates your message effectively. And now that you know everything about designing a flyer, it’s time to get started!