Wondering how to make complex information or data entertaining or even approachable?
Well, the answer is simple. Infographics.
What is an infographic?
- What is an infographic?
- Who are the standard-bearers of Infographics?
- 10 Types of Infographics
- 5 Tips to create a super trendy Infographic
Simply put, an infographic or information graph is a “visual representation of information or data”. They are a collection of charts, images, and minimal content to compellingly explain a topic that may be difficult to understand.
Eye-popping colour palettes, creative words, illustrated characters, etc., when combined, can create the perfect infographic. More importantly, it can help you achieve your goal of being informative and engaging in a crisp and creative format.
Infographics help your content visually digestible, as well as help organize your information/data in an easy-to-read and process format. From a step-by-step manual to a study on an interesting topic, infographics is best-suited marketing collateral for representing your data in a way that pulls the customer closer to your brand.
In fact 65% of the world’s population comprises visual learners, which is one of the major reasons why infographics has been included in almost every marketing strategy by sectors across the globe.
Who are the standard-bearers of Infographics?
Infographics has evolved from being a purely marketing tool to a more sociable form of content that conveys critical or interesting information to the average person. Nowadays, the marketing world traits it as a top priority simply because the average customer is more accustomed to receiving information that way.
We have curated a list of 5 professions that use infographics as a medium of communication:
With the world getting smaller and competitive, the need for marketing strategists to make content attractive and engaging is essential. That’s when infographics came to the forefront as they help retain the linkable website. By making the infographic useful and visually aesthetic, it keeps the audience engaged.
2. Media Professionals
Media professionals use dynamic infographics to help them sort content and deliver the news. They use graphs, charts, pie charts, tables, etc. to effectively convey the news to the audience and make sure that relevant information is consumed first by highlighting it using a vast color palette.
Using Infographics is a creative and fun way to not only explain a topic through homework or essays but also to offer an opportunity to experience enhanced learning for students.
4. Job Hunters
An infographic resume could be your golden ticket to get that dream job that creates a lasting impression and helps you stand out from the crowd. What makes an infographic resume special is that it offers an opportunity to intermingle thematic visuals with your job experience and other information.
5. Medical Workers
Healthcare institutions like hospitals, clinics, etc. across the globe use infographics to communicate with their audience. These infographics are used to spread awareness, give information about the advanced medical technologies, provide tips for a healthy lifestyle, etc.
Infographics have proven to be such a dynamic tool adapted by various industries across sectors to convey and represent information effectively and efficiently. It can make dry, boring information extremely interesting.
10 Types of Infographics
To find the right infographic based on your field/profession can be confusing and even overwhelming at times. Finding the right type of infographic to present your information/data is crucial.
To create the right infographic, you need to know what will resonate with your audience and whether it should be content heavy or high on creativity. And to help you find the right infographic, we have listed 10 different types of infographics that might give you a better understanding of how to create your infographic:
1. Flowchart Infographic
Flowchart Infographic is also referred to as information streams. They are commonly used to represent a process flow in a logical and logistical sequence.
2. How-to Infographic
How-to Infographic can be commonly seen when you buy a new gadget or a machine. They are a step-by-step presentation of a particular product or to create something.
3. Timeline Infographic
It is mostly used to show how something has evolved or changed over time. Timeline Infographic is commonly used to highlight milestones or essential events/changes that have taken place over the course of a period.
4. List Infographic
This particular type of infographic presents information in a bulleted or pointer format. List Infographics helps in highlighting the critical parts of the information about a given topic.
5. Mixed-Chart Infographic
As the name suggests, this type of infographic uses various kinds of charts such as pie charts, graphs, histograms, etc. to present complex data and or information.
6. Hierarchical Infographic
Hierarchical Infographic presents information and or data on a pre-defined level. Use this infographic to how information is distributed into different levels and how these levels are connected.
7. Single Chart Infographic
It is the type of infographic that uses one particular kind of graph to present particular information and or data. Single Chart Infographic is almost exclusively used when you want to focus on a particular part of the topic.
8. Visualized Numbers
Visualized Numbers are the type of infographics that is widely used for representing statistics. Combining visuals with numbers makes it easier to comprehend as well as makes it approachable.
9. Anatomical Infographic
Anatomical Infographics can be seen representing the working of a process. It is commonly used to make the viewers easily understand how something works.
10. Visual Resume
It is the type of infographic that is usually used by job seekers. Visual resume depicts your achievements, schooling, work experience, etc. in an organized and appealing manner.
Now, that you know what the various types of infographics are, you’re all set to create a fun, trendy, and catchy infographic. Creating an infographic is easy and fun and can even be used as a marketing tool for your brand to boost your online presence.
But wait a second. Before you get started, let us give you some designing tricks and tips that will help you take your infographics to the next level.
5 Tips to create a super trendy Infographic
To create an infographic that conveys your message in a fun and efficient manner, you not only have to choose the right type of infographic, but you also have to design your infographic in a way that is relatable and relevant to your audience.
Listed below are 5 design tips that will help you create a well-balanced and interactive infographic:
1. Get creative with type
This point talks about using type as a tool of communication rather than a crutch. Use type when required but keep in mind that your fonts should complement each other and other graphic elements in your design, rather than distracting the viewers from the visuals.
2. Go visual
Don’t be afraid to depict information that can easily be depicted visually. Be open to using diagrams, icons, illustrations, graphics, and charts in your design as it generates visual interest and further engages the viewers.
3. Having white space is a must
Utilizing negative space is of utmost importance. It allows the elements of your design to breathe. It makes your infographic design clean, clear, and more approachable. Clutter will make your viewers feel overwhelmed with information while using white space (i.e., negative space) will make it easy to comprehend and understand.
4. Have a clear message
Always know what you want to say to the audience before you start designing. This will help you set the mood and tone for the design. Remember that it is your message that rules your design, and not the other way around.
5. Don’t forget the color palette
While designing an infographic, make sure to control your color palette. A good thumb of rule is to stick to three colors while determining a color palette for your infographic. If you think that would not suffice, try adding different tones, tints, and shades to the colors you’re already using.
Using these tips will help you design an infographic that will be aesthetically pleasing and will help your audience to retain information easily. Having an infographic that is easy to follow will not only boost your credibility but will also make it go viral and generate a larger reach.
So what are you looking for? Go ahead and start creating your very own trendy infographic!