7 Graphic Design Basics For Every Business
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Graphic design is important for any business as it helps in promoting the brand and communicating with its customers, while also boosting up sales. While starting a business, spending time with a design team is just as important as anything else. The graphics are what will help put your business out there.
Good graphics can help impart a favorable impression and increase the brand’s popularity. When it comes to graphic design, there are a few key aspects and graphic design essentials that should never be ignored, and for this, there are unlimited design services available that can help you create the best graphics for your brand or business.
Let us take a look at some of these graphic design essentials to keep in mind while designing anything for your business:
How It Will Be Marketed
The first and foremost question to ask yourself while creating designs is how the designs are going to be used to market your products. This is a simple question but it carries a lot of weight. Most people tend to jump right into the design or creative process without giving it much of a thought. But what separates a good design from a great one is the thinking and strategic discussion that goes into making the design. This discussion and brainstorming, if done in the very beginning, will save you time, and money and will also cut down on frustration.
Give thought to whether the designs will only be digital or will it also be printed, and if it is printed, on what and how. If it would be better to hand it over to professionals, or just an office printer would suffice. This will help set the tone on the quality of the printing, and also help you determine the budget and how it will be affected.
In case you feel lost, there are unlimited design services to guide you and help you get back on your feet.
Resolution
One of the essential aspects of graphic design is logos and images. This is important to make sure that your logos and images are of the best quality and are high in resolution. If your designs will be printed on cards and fliers, it is important that they maintain a high resolution. On the other hand, for digital designs that will go on your websites or social media profiles, a 72 or 150 dpi image will do. Yet, it is best to opt for a high-resolution image and logo to avoid any pixelation in the future.
Once you have a high-resolution picture, you can also lower the resolution as per your convenience which cannot be done with a low-resolution image or logo. With a low-resolution picture, it is almost impossible to make the image crisper when printing or displaying it. So save yourself the frustration and always opt for an image or logo with a high resolution.
How It Will Be Viewed
Continuing with the points above, if your designs are in fact meant for a solely online audience, think about how they will be viewed. The size of the image comes into play here. For social media posts, a small design will suffice, but for designs that will be displayed on a website, the creative should be designed accordingly. In today’s world where people mostly use their phones for everything, your websites will also mostly be viewed through a phone screen. Thus, your designs should be scalable and fit whatever disease your consumers decide to view them.
Know Your Audience
You might have heard this a million times but knowing your target audience is of the utmost importance to create the best graphic design for your business. The demographics of your target audience and consumers also play a vital role in dictating how your designs are viewed. A younger generation and audience may prefer using their phones to access your websites and social media accounts, but an older audience might still use laptops and bigger screens to access the same material. There are also unlimited design services that you can consider consulting to better understand your audience and their preferences.
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Image Rights
Whenever you use pictures on your website or social media posts, first find out who the image belongs. If it is not your business, choose another design. Simply using an image or design from the internet is a serious red flag when it comes to designing. Plagiarism is a serious issue and it should be addressed with the utmost importance. Just because you found the image does not make it yours, and the sooner you realize this, the better. It is alright if you did not have anyone professionally take pictures for your website, you can most probably find stock pictures that might be free or low-cost. But always make sure to keep track of where, when, and how you purchased the images.
Keep A Timeline
It s always advised to keep a set timeline for using your graphic design or keeping a printed copy in hand. Once you know the deadline, you can figure out and arrange the rest of your work accordingly without having a last-minute panic attack and rushing to get things done. You can also avoid last-minute price surges and save on costs.
For example, for a printed piece, ask your printer for a price quote early on and get them printed as soon as you can. The longer period will also save you from spending extra. Having a print in hand in three days versus seven is bound to increase the price.
Thus, it is always better to set a timeline and work around it instead of rushing at the last minute.
Be Level Headed
This is more for the designer than the design, but the most important factor while creating a design is that you keep a level head and work in a calm and productive environment. With the unlimited graphic design ideas available to you, it might become hard to focus and be consistent with the designs. But understand that consistency is key. If you are consistent with your designs, it portrays a more cohesive and credible image. This is what will help you reach out to your audience and gain their support. Thus, it is important that you don’t lose yourself in the unlimited graphic design ideas and keep your cool throughout the process.
Graphic design is an important tool for marketing. Creating attractive graphics is a great way to get more loyal customers and it will also open many doors for your business. And with the unlimited graphic design services available, the experience becomes easier and way less daunting.
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