Exquisite Apparel Logo Ideas to Help You Stand Out

Apparel Logo Ideas

You’ve been in the fashion industry for a while and have decided to start your own clothing line. Way to go!

Beyond your unique style, a clothing logo is a great way to show off your personality. Your logo expresses your brand image and stamps your authority.

In this article, you’ll learn why you need a clothing logo, the qualities of a good clothing logo, and how to design one. We’ve also included some stunning clothing logos to inspire you.

Why do I need a logo for my clothing business?

  1. To stand out from the competition

The clothing industry is a very competitive environment, and many companies in the industry are constantly competing against each other. A clothing logo can help you stand out from the sea of many other clothing companies.

With many knockoff clothing designs ravaging the industry, the last thing you want to create is a copycat or run-on-the-mill logo design. Your unique logo is a signal of good branding

  1. To communicate a brand message

In modern times, customers are usually drawn to brand stories more than brand products. You’ve probably heard the saying, “people buy feelings, not things.” As such, you have to create an emotive message that keeps your prospects attached to you. Your logo design is a great way to communicate this story. Hence, you want to ensure that your logo expresses your brand message in a simple and clear manner. The better your message, the wider you can expand your brand’s reach.

  1. To communicate your brand identity

A logo is a great way to keep your clothing company recognizable. With your own unique clothing logo design, you will not only stand out but also communicate a lasting impression. That is because the design elements such as shapes, colors, and fonts that go into a logo design are intentionally chosen to communicate a unique message.

Qualities of a good clothing logo

Think of a popular clothing brand logo. Do you see the following qualities?

Simplicity: Simplicity is the best way to exude elegance in the clothing logo design. It doesn’t have to be so intricate or complicated that your prospects miss the message. Moreover, complex designs are often harder to print, which might cause an embarrassing execution.

Accuracy: A good clothing logo reflects the essence of your clothing line. The font, color combinations, symbols, and shapes must work together to convey an accurate message. Additionally, the style and type of your logo design must match your brand identity. For example, if you appeal to high-end customers, you may want to choose black as your logo color combined with a sans-serif font rather than orange combined with a script font that will be more suitable for a children’s clothing brand logo.

Timelessness: Fashion logos do not have the luxury of being reworked every now and then. In fact, no industry has that luxury. You can’t change your logo each time you launch a new collection. Rather, your logo design stays decades even after your first collection might have run out of vogue. You stay above trends and remain relevant as each trend fizzles out. The first two qualities – simplicity and accuracy – help you to achieve timelessness.

Memorable: The best clothing logos are the ones that stick to the audience’s memory and remain strongly connected to the clothing brand. People have less than 6 seconds to make an impression of your logo. Within that time, they should have the logo in their memory enough to remember it when they next see it. A simple, timeless, and accurate logo will be easier to remember than a complex or wishy-washy one.

Flexible: The best clothing logos retain their essence on any material and in any size. Whether on your online store or in front of a physical store, on a billboard or flyer, or a t-shirt, your apparel logo design should remain unique, legible, and attention-grabbing.

How can I create my own clothing logo?

There are three ways to create your own clothing logo.

  • DIY

If you have the design skill to create an amazing clothing logo, then nothing stops you from creating your logo by yourself. You can choose to use design programs like Photoshop, Illustrator, or Canva. You can also use a custom logo maker tool or logo creator.

Free logo maker tools like Shopify, Tailor Brand, Logo Generator, TurboLogo, and Brand Crowd, among many others, can help create apparel logos easily with free clothing logo design templates. You might not even need logo templates with a tool like Logo Generator. You’ll only need to insert key details about your business, like your company name, and you’ll have your clothing logo in just a few clicks. You can also choose from the array of cool symbols to include in your logo.

Hiring a designer

There are many options when looking to hire a professional graphic designer. You can look through portfolio websites and contact a freelance designer you’re impressed with. You can also use freelance websites like Fiverr, Upwork, Freelancer, or People Per Hour, among others. You can also contact a professional design agency like All Time Design. With a design agency like ATD that has a deep awareness of industry trends, you have a better shot at topping your competitors with a stunning clothing logo.

  • Host a logo design contest

Aside from hiring a designer, you can also commission a logo contest.

Logo design contests are great because you get to receive several logo options to choose from. You’ll need to create a design brief containing information about your brand and the contest’s prize. Make sure it’s a good prize to attract top-quality designers. That way, you can choose from many beautiful options. Once you pick the winning logo design, the designer can transfer all the rights to you.

Important steps when creating a clothing logo designs

Whether you’re creating your logo yourself or hiring a designer, ensure you’re aware of the following to guide you through the logo design process:

  • Know your brand personality
  • Be deeply aware of industry trends
  • Know the design styles
  • Decide on a type of logo
  • Learn about typography
  • Choose colors conscientiously
  • Ask for feedback

Learrn more about how to create a custom logo for you clothing line.

Fashion logo designs to inspire you

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You have other executive duties to handle. Let All Time Design be your graphic design buddy

We handle more than just clothing logo designs. We can handle all the graphic design needs to help your clothing brand generate more ROI.

Whether you manufacture your apparel yourself or with a third-party manufacturer, or you’re drop shipping, we can help create professional branding packages that help your customers feel more elevated to patronize an exquisite brand as yours.

We can also your email newsletter design, flyers, magazines, billboard, website designs, and many more, all at a flat rate as low as $499. You can enjoy a 50% discount if you request a design today!

Learn more about our services.


October 26, 2022
10 min read
2 reads

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